CTV Ads for Geberit: Precise Targeting with DV360
The Case at a Glance
Together with e-dialog, Geberit secured premium CTV inventory in Switzerland to generate reach and leads. The campaign reached their specific target audience with Programmatic Guaranteed Deals on platforms such as Joyn and Zattoo, precise geo-targeting, and demographic filters. The initiative achieved 179,000 big-screen impressions and reached nearly 53,000 users with a completion rate of 94%.
The Challenge
Our client Geberit was looking for a guaranteed advertising environment and wanted to secure premium inventory in Switzerland to achieve reach and lead goals with our target audience.
We successfully delivered high-performance CTV campaigns with a dual strategy by deploying Programmatic Guaranteed Deals on Joyn (Goldbach) and Zattoo. We combined geo-targeting with precise demographic filters.
Our Approach
We combined Programmatic Guaranteed Deals with Joyn (via Goldbach) and Zattoo with geo-targeting in Switzerland and demographic overlays to reach a highly specific target audience. We focused on inventory with high viewability and strong video completion rates.
The Results
The campaign reached 52,847 unique users with a video completion rate of 94%. The use of Programmatic Guaranteed Deals on Joyn and Zattoo in Switzerland was highly efficient and resulted in a high volume of fully viewed videos among a highly relevant target audience.
- CTV Impressions
- Users Reached
- % Completion Rate
