Die Mobiliar revolutionizes performance marketing with Google Analytics 4

Challenge

The Swiss insurance company die Mobiliar was faced with a fragmented data landscape, which made it difficult to evaluate the impact of its digital campaigns and compare channel performance for optimized budget allocation. A complex programmatic setup, along with incomplete and inconsistent pixel implementation, further complicated a unified measurement approach and limited Die Mobiliar’s ability to derive maximum value from its digital marketing spend.

Measures

Die Mobiliar’s digital marketing transformation focused on unifying data and streamlining processes. By implementing Google Analytics 4 (GA4) with a solid Floodlight and pixel strategy, a foundation for cross-channel measurement was established. Additionally, Meta’s Conversion API (CAPI) was integrated for higher data accuracy, and the number of Floodlight tags was drastically reduced, making the setup more efficient and future-proof.

e-dialog implemented dynamic language optimization and developed custom bidding strategies as well as a new cross-channel reporting framework to provide a holistic overview of overall campaign performance.

Results

Overall, Die Mobiliar reduced its number of Floodlight tags by 82% and the complexity of its social ads by 67%. Through consolidated conversion measurement, the company can now compare performance across online channels to allocate media budgets more precisely. Reduced measurement gaps provide a more reliable basis for analysis and decision-making. Furthermore, dynamic language optimization simplified the setup of social media campaigns and improved control over media investments.