FOMF CH boosts conversions by 16% with lower CPCs using Performance Max
Intro
The Swiss continuing education portal FOMF CH increases marketing efficiency with e-dialog by focusing on data-driven Performance Max campaigns.
Challenge
FOMF CH is a forum for medical continuing education. It offers training for doctors, and with over 47,000 participants annually, the Update Refresher courses are among the most popular training programs in the German-speaking region. The challenge was to increase conversions and conversion value without significantly increasing costs. FOMF CH needed a solution that could navigate the complexities of the Swiss medical education market while maximizing the impact of its advertising budget.
Together with our long-standing partner e-dialog, we can confirm that PMAX campaigns were the right strategic approach, with which we achieved excellent results that significantly increased our efficiency and expanded our reach within the Swiss medical community. E-dialog’s deep understanding of our needs has made them a valued and trusted partner in achieving our goals.
Tina Hoffmann<br>Head of Digital Marketing, FOMF
Measures
To overcome this challenge, e-dialog implemented Google’s Performance Max (PMAX) campaigns. This AI-driven approach enabled automated optimization across multiple Google platforms. The team carefully created asset groups tailored to various medical groups to ensure that relevant content reached the right target audience at the right time. </p
Results
The integration of PMAX campaigns achieved impressive results for FOMF CH. They saw a 16% increase in conversions and a 15% increase in conversion value. Notably, the cost per conversion decreased by 3%, demonstrating improved efficiency. This strategic realignment not only expanded FOMF CH’s reach within the Swiss medical community but also boosted its ROI, solidifying its position as the go-to resource for medical continuing education in Switzerland.
- % Conversions
- % Conversion Value
- % Cost / Conversion (CPA)
