How GALERIA created the ultimate shopping experience with GMP and GCP
Intro
As consumer demands evolve, leading online retailers like GALERIA are under pressure to provide more personalized offers and better website functionality. Using Google's recommendation and search AI, e-dialog implemented a solution that provides users with relevant product recommendations and personalized search results.
Challenge
Scalability, flexibility, accelerated processing, and automated security are all critical to success – and must be seamlessly integrated into user signals and across the entire value chain.
With its extensive and dynamic product catalog, GALERIA needed a solution that could be integrated quickly – and fully automated. As a Google Cloud and Google Marketing Platform partner, e-dialog was the ideal partner to help implement the right solution.
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Goals
- Better user experience through personalization
- Conversion rate optimization
Personalized shopping experiences are essential to help us achieve our business goals. Through the partnership with Google and e-dialog, we have achieved a sophisticated deployment and benefit from continuous optimization.
Michael Drexler, Director of E-Commerce, GALERIA Karstadt Kaufhof GmbH
Measures
Using Google’s recommendation and search AI, the team created a solution that provided consumers with relevant product recommendations at scale and personalized search results. The new approach was underpinned by the Google Cloud Platform – specifically its real-time signals and machine learning capabilities.
Results
Personalized recommendations based on user signals delivered improved shopping experiences, improved conversion rates, and higher order values. In addition, more than 800 linguistic, filter, and business signals were applied to every search query – helping to reduce search abandonment through Google-quality search functionality.
- % Search conversion rate
- % Personalized user experience
- Signals are applied to every search Signals are applied to every search
