How Globus Increased Its Profit with Meta Advantage+
Globus improves its margin with the new Meta Advantage+ profit optimization while reducing CPA by 19%.
Challenge
As a pioneer in digital advertising, Globus sought opportunities to further optimize its Meta performance campaigns and improve sales results.
Through the A/B test with Meta, we were able to optimize our Advantage+ Sales campaigns for profit, increasing attributed profit by 13% and reducing CPA by 19%. A complete success in the highly competitive retail sector!
Raphael Pungor
Head of Performance Marketing, Globus
Measures
Together with Meta, an A/B test was set up to compare the results of the business-as-usual (BAU) setup with an Advantage+ Sales campaign optimized for profit.
Results
The profit optimization led to significant improvements according to Meta Standard Attribution. The campaign generated +13% profit compared to the BAU setup while reducing CPA by 19%.
- % Profit
- % Cost per purchase
- % Purchases
