Increased revenue & simplified setup with Google Ads
Intro
Through a leaner setup and semi-automated bidding strategies, ambitious revenue and ROI targets were achieved for ratioform's Google Ads campaigns in Austria.
Goals
- Simplifying the campaign setup
- 10% increase in revenue from search campaigns compared to the previous year
- Higher Return on Investment
We knew we had set ambitious goals, so we are all the more pleased that these were achieved within the specified timeframe while significantly reducing costs.
Dr. Thomas Wirth, Sales Director Austria
Strategy
- Campaign Consolidation
- Semi-automation instead of manual bidding
- Smart Bidding strategies (target CPA & target ROAS)
Measures
For the fourth quarter of last year, the company set ambitious revenue targets for its search campaigns in Austria, aiming for a 10% increase over the previous year. To achieve these goals, several campaigns were first merged while the total number of transactions per campaign was increased. Split tests with different landing pages were conducted using the campaign experiment feature. Finally, many new Google Ads features, such as the new Expanded Text Ads format or Responsive Search Ads, were implemented immediately upon release.
Results
Thanks to the modified approach, ratioform was able to exceed its revenue targets for the final quarter of 2018. Ad spend and average CPC values remained significantly below the estimated figures, which also resulted in an improvement in CPA values.
- % Conversion rate (non-brand)
- % CPA (non-brand)
- % CPC (non-brand)
