Magenta boosts online revenue with Enhanced Conversions in SA360
Intro
Magenta focuses on data privacy and efficiency; and on partnership with e-dialog! By implementing Enhanced Conversions in SA360, the company not only mastered the challenge of conversion measurement but also increased online revenue by 39%. By recovering lost conversions and improving campaign efficiency, Magenta demonstrated how data privacy and business success can be successfully combined.
Challenge
Telecommunications provider Magenta wanted to maintain robust and future-proof methods for conversion measurement while respecting user privacy in the context of the deprecation of third-party cookies.
With the help of Enhanced Conversions, we were able to successfully recover lost conversions for Magenta through hashed data and increase effectiveness without compromising user privacy. It was crucial to prepare for a future without third-party cookies and gain experience with modeled conversions.
Christian Schwarz
Performance Marketing Specialist, Magenta
Measures
Magenta used Enhanced Conversions in Search Ads 360 (SA360). With this solution, Magenta was able to successfully recover conversions that would have been lost due to the blocking of third-party cookies, without compromising user privacy. </p
Results
By activating Enhanced Conversions, Magenta significantly improved conversion tracking. Magenta was able to increase conversions by 10%, improve cost per acquisition (CPA) by 29%, and boost revenue by 39%.
- % Sales increase
- % Increase in reported conversions
- % CPA reduction
