Maximum Performance for ratioform with SA 360
Intro
The challenge for ratioform Verpackungen GmbH is to deploy its marketing budget significantly more efficiently to achieve revenue targets. After consultation with the full-service agency e-dialog, ratioform decided on a test phase with SA 360. Since implementation, e-commerce KPIs have been substantially improved.
Goals
- Increased efficiency in marketing budget deployment
- Achievement of revenue targets
Measures
Using SA 360 budget bidding strategies, revenue was optimized within a fixed monthly budget. SA 360 Auction Time Bidding enabled significantly better performance. After a successful test phase, SA 360 was permanently integrated into campaign management.
Results
Thanks to the partnership with e-dialog, the budget was deployed with maximum profitability. The share of generic campaigns in online revenue increased by 76% within one year. Total revenue from generic campaigns rose by 52%, and ROI increased by 26% in the same period!
- % Return on Investment
- % Generic Share of Online Revenue
