Migros Bank increases focus conversions by 46% with SA360 and Auction Time Bidding
Intro
As one of the top 10 banks in Switzerland, Migros Bank set out to unlock potential efficiency gains in its marketing campaigns. By rolling out Google Search Ads 360 (SA360), e-dialog was able to significantly increase focus conversions and revenue while improving campaign KPIs.
Challenge
Migros Bank operates in the highly competitive financial market and wanted to explore opportunities to potentially increase the efficiency of its marketing campaigns in Search Ads 360 (SA360).
The new solution had to be implemented seamlessly and, of course, deliver positive and sustainable results.
Goals
- Increasing the efficiency of paid search campaigns
- Seamless implementation of the tech stack
- Simplifying bidding strategies and budget plans for paid search campaigns
We are pleased that we switched to SA360, and the results show that it was the right move. Especially in the financial market, it is important that we get the most out of our paid activities.
Jan Valach, Online Communication Specialist, Migros Bank AG
Measures
By using weighted formula columns together with auction-time bidding, the team was able to significantly increase key conversions and revenue. The goal was to simplify bidding strategies and budget plans for Google Ads and campaigns on other search engines via SA360.
Results
By implementing this approach, Migros Bank was able to generate more clicks while reducing the weighted CPA by 12%.
Focus conversions also increased by 46%.
- % more clicks
- % Increase in focus conversions
- % Reduction of weighted CPA
Image copyright: Migros Bank AG
