Salzburg AG achieves more conversions for its Solar.Dach campaigns thanks to optimized targeting via Demand Gen.
Intro
Salzburg AG for Energy, Transport and Telecommunications is an Austrian energy and infrastructure service provider based in the state capital of Salzburg. The optimization of marketing campaigns by e-dialog and the use of new AdStack features increases campaign effectiveness.
Challenge
By using the new “Optimized Targeting” feature from Google Ads, Salzburg AG was able to significantly increase conversions while maintaining campaign efficiency.
We are very pleased with the partnership with e-dialog, which allows us to utilize innovative approaches that significantly increase the effectiveness of our campaigns.
Benjamin Weisshaupt-Moser
Marketing & Brand Management, Salzburg AG
Measures
In this case, the client wanted to maximize conversions. By using Optimized Targeting with a “Maximize Conversions” bidding strategy, the campaign was able to:
- Reach a broader audience: Optimized Targeting identified potential customers beyond the initial targeting signals, resulting in a larger pool of qualified leads.
- Focus on high-performing segments: The system automatically directed ad delivery to the audiences with the highest conversion rates, maximizing the return on advertising spend.
- Gain valuable insights: Audience insights within the platform revealed valuable details about the converting audience, allowing for further campaign refinement.
Results
Overall, Google Ads’ optimized targeting proved to be a powerful tool for Salzburg AG’s Demand Gen campaign. By automatically targeting the right audience and focusing on conversions, we were able to achieve significant results.
- % Conversions
- % Clicks
- % Cost per click
Further innovative approaches: e-dialog and Salzburg AG use Generative AI to create campaign creatives. Read more about it here!
