Schrack Increases Customer Lifetime Value with Realtime Scoring & Personalization via GCP
Intro
Schrack is a leading Austrian brand company specializing in electrical and energy systems, data and network systems, and lighting solutions for industry, as well as the construction and housing sectors. A major success factor for Schrack is its systematic, process-oriented, economical, and reliable performance. Despite a strong infrastructure in direct sales, Schrack faces challenges in digital marketing – particularly in personalizing existing communication channels to leverage personalized customer experiences and recommendations.
Goals
The goal was to leverage the strong infrastructure of face-to-face sales as a means to personalize existing communication channels.
Integrating our on-premise data with Google’s cloud solutions allows us to easily connect CRM with real-time user signals. This enabled us to personalize all our digital touchpoints.
Christian Pfundner, CIO, Schrack
Strategy
With e-dialog, Schrack has leveraged digitalization for a holistic customer journey approach. This has elevated face-to-face sales to the next level, personalized email offers, and provided on-site recommendations to deliver 360-degree sales dashboards.
Measures
By applying Machine Learning for scoring and data blending, we help sales representatives better prepare for customer appointments. We achieve this through email personalization and by utilizing the customer journey experience to increase Customer Lifetime Value.
> Cloud DWH
Results
By synchronizing with Google Analytics 360/Google Marketing Platform and their CRM via the Google Cloud Platform, Schrack has enabled the activation of their valuable in-house data for use in digital touchpoints.
- % Conversion Rate
- Months Amortization
