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ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main data-rocket-location-hash="44d90561c13dfb01de27e61126f06bb7" id="content" class="site-main"> <div data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/die-macht-der-daten-reportings-im-google-merchant-center/">Die Macht der Daten: Reportings im Google Merchant Center</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/die-macht-der-daten-reportings-im-google-merchant-center/"><img fetchpriority="high" width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Die Macht der Daten: Reportings im Google Merchant Center" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1536x1026.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-943x630.jpg 943w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21.jpg 1767w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg"><noscript><img fetchpriority="high" width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg" class="attachment-large size-large wp-post-image" alt="Die Macht der Daten: Reportings im Google Merchant Center" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1536x1026.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-943x630.jpg 943w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21.jpg 1767w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Reportings im Google Merchant Center sind ein hilfreiches Tool der Werbeanzeigenanalyse. Richtig eingesetzt, können sie helfen das vollste Potential aus Ihren Kampagnen zu schöpfen. Google Merchant Center Das Google Merchant Center ist ein essentielles Werkzeug für Online-Händler, um ihre Produkte auf Google zu präsentieren. Während die Produktverwaltung zweifellos wichtig ist, verbirgt sich hinter den Kulissen […]</p> </article> <article data-rocket-location-hash="7157cb4c2a6e938276d03c06f4c8ce21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/social-media-advertising/social-media-storytelling-so-begeisterst-du-deine-zielgruppe/">Social Media Storytelling: So begeisterst du deine Zielgruppe</a></h2><a href="https://e-dialog.group/blog/social-media-advertising/social-media-storytelling-so-begeisterst-du-deine-zielgruppe/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Social Media Storytelling: So begeisterst du deine Zielgruppe" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-4-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-4-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-4-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-4-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-4-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-4-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-4-1024x549.jpg"><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-4-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Social Media Storytelling: So begeisterst du deine Zielgruppe" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-4-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-4-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-4-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-4-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-4-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-4-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Im folgenden Beitrag betrachten wir die aktuelle Relevanz von Videos, die stetig wächst, und geben dir Inspirationen und Wegweiser, um dein Social Media Storytelling auf ein neues Level zu bringen. Videos auf Social Media Videos sind heutzutage einer der häufigsten Gründe, warum Menschen Social Media Plattformen nutzen. Bereits 2017 erklärte Mark Zuckerberg, dass er für […]</p> </article> <article data-rocket-location-hash="e50342f00027f55ea371e81684adec40" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/lifehacks-fur-ihre-weihnachtskampagne/">Lifehacks für Ihre Weihnachtskampagne</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/lifehacks-fur-ihre-weihnachtskampagne/"><img width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps-768x404.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps.png"><noscript><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Mit dem richtigen KnowHow können jetzt noch schlagkräftige Kampagnen aufgesetzt und optimiert sowie Nutzen aus vorhandenen Daten gewonnen werden. Katia Meleady und Lukas Capek – unsere Experten für erfolgreiche datengetriebene Kampagnen – teilen ihre besten Lifehacks für erfolgreiche (Last Minute) datadriven Weihnachtskampagnen 2021. Last Minute Tipps für Display & Paid Social Kampagnen für das Weihnachtsgeschäft […]</p> </article> <article data-rocket-location-hash="d88c549e428e808ca36f4dc2aca03329" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/consent-management/das-leben-nach-den-3rd-party-cookies-ein-leitfaden/">Das Leben nach den 3rd-Party Cookies – Ein Leitfaden</a></h2><a href="https://e-dialog.group/blog/consent-management/das-leben-nach-den-3rd-party-cookies-ein-leitfaden/"><img width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-768x404.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final.jpg"><noscript><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-768x404.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Der e-dialog Leitfaden zur Post-Cookie-Ära erklärt Schritt für Schritt, wie Sie Audit, Strategie & Umsetzung für eine Post-Cookie-Strategie angehen können.</p> </article> <article data-rocket-location-hash="cd0d5eeeaa3b9b65add93e3e7c1daab2" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/creative/nahtlose-user-experience-fur-mehr-kundenbesuche-im-laden-so-gehts/">Nahtlose User Experience für mehr Kundenbesuche im Laden – so gehts!</a></h2><a href="https://e-dialog.group/blog/creative/nahtlose-user-experience-fur-mehr-kundenbesuche-im-laden-so-gehts/"><img width="800" height="450" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20450'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-XXXLutz.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-XXXLutz-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-XXXLutz-768x432.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-XXXLutz.jpg"><noscript><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-XXXLutz.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-XXXLutz.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-XXXLutz-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-XXXLutz-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Ein Best Practice Beispiel, wie wir für unseren Kunden eine Steigerung der Beratungstermine für den Küchenkauf um 132 % erreicht haben – mit Display Ads und einer nahtlosen User Experience!</p> </article> <article data-rocket-location-hash="9ee0089b4a3315b300bd43caf7ef9d04" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/online-marketing-knowledge-english-blogposts/english-version-google-ads-data-hub-adh-privacy-first-data-driven-advertising-on-steroids/">English Version: Google Ads Data Hub (ADH) – Privacy first, Data-driven Advertising on steroids</a></h2><a href="https://e-dialog.group/blog/online-marketing-knowledge-english-blogposts/english-version-google-ads-data-hub-adh-privacy-first-data-driven-advertising-on-steroids/"><img width="800" height="450" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20450'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-768x432.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg"><noscript><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In this blog post, you’ll learn how to use Ads Data Hub to analyze and activate the most granular campaign data in a privacy-compliant way.</p> </article> <article data-rocket-location-hash="e7d6a43d9dd90aa5d0452ec192369c23" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/online-marketing-know-how/google-ads-data-hub-adh-privacy-first-data-driven-advertising-on-steroids/">Google Ads Data Hub (ADH) – Privacy first, Data-driven Advertising on steroids</a></h2><a href="https://e-dialog.group/blog/online-marketing-know-how/google-ads-data-hub-adh-privacy-first-data-driven-advertising-on-steroids/"><img width="800" height="450" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20450'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-768x432.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg"><noscript><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Google-Ads-Data-Hub-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Blogbeitrag erfahren Sie, wie Sie mit dem Ads Data Hub granularste Kampagnendaten datenschutzkonform analysieren und aktivieren können.</p> </article> <article data-rocket-location-hash="acc1368896907a000e3fcf41f0894d21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/new-data-studio-features-data-control-und-parameter/">New Data Studio Features: „Data Control“ und „Parameter“</a></h2><a href="https://e-dialog.group/blog/digital-analytics/new-data-studio-features-data-control-und-parameter/"><img width="800" height="533" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20533'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="e-dialog-Blogbeitrag-DataStudio" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-DataStudio.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-DataStudio-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-DataStudio-768x512.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-DataStudio.jpg"><noscript><img width="800" height="533" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-DataStudio.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog-Blogbeitrag-DataStudio" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-DataStudio.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-DataStudio-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-DataStudio-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Data Studio bekommt fast monatlich neue Features. Wir stellen die neuen Features “Parameter” sowie “Data Control” vor und zeigen, wie Sie damit Ihre Reports verbessern können!</p> </article> <article data-rocket-location-hash="9d78b618e44edb8c0652834bd734a50a" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/online-marketing-know-how/itp-update-fur-marketer/">ITP – Update für Marketer</a></h2><a href="https://e-dialog.group/blog/online-marketing-know-how/itp-update-fur-marketer/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061-768x512.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061.jpg"><noscript><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/black-google-smartphone-on-box-1482061-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Seit unserem letzten Blog Artikel zum Thema ITP hat sich viel getan. Höchste Zeit für ein Update zur Speicherung von Tracking Cookies!</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed 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