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fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/mit-custom-affinities-mehr-conversions-generieren-inkl-case-study-tutorial/">Mit Custom Affinities mehr Conversions generieren – inkl. Case Study & Tutorial</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/mit-custom-affinities-mehr-conversions-generieren-inkl-case-study-tutorial/"><img fetchpriority="high" width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Affinities-Blogbild.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Affinities-Blogbild.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Affinities-Blogbild-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Affinities-Blogbild-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Mit benutzerdefinierten Affinities erhöhen Sie die Relevanz im Targeting. Wir zeigen welche Vorteile das bringt und wie Sie die Custom Affinities im DoubleClick Bid Manager anlegen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/deal-troubleshooting-ein-guide-zu-mehr-freude-an-programmatic-deals/">Deal Troubleshooting – ein Guide zu mehr Freude an Programmatic Deals</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/deal-troubleshooting-ein-guide-zu-mehr-freude-an-programmatic-deals/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/Deals-Troubleshooter.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Deals-Troubleshooter.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/Deals-Troubleshooter-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Deals-Troubleshooter-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Programmatic Deals sind in aller Munde und gehören heute zu fast jeder Mediaverhandlung und auch zu jeder RTB-Kampagne. Dieser Guide ist eine Hilfe bei der Fehlersuche und bietet hilfreiche Tipps.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/was-kann-programmatic-audio/">Was kann Programmatic Audio?</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/was-kann-programmatic-audio/"><img loading="lazy" width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic_Audio-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic_Audio-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic_Audio-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic_Audio-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic_Audio.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Der nächste Werbekanal wird nach digital nun auch programmatisch. Hier erfahren Sie welche Vor- Nachteile uns dadurch erwarten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/online-marketing-know-how/hands-on-mediaplankontrolle-mit-google-data-studio/">Hands-On: Mediaplankontrolle mit Google Data Studio</a></h2><a href="https://e-dialog.group/blog/online-marketing-know-how/hands-on-mediaplankontrolle-mit-google-data-studio/"><img loading="lazy" width="758" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017.png 758w, https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017-300x166.png 300w" sizes="(max-width: 758px) 100vw, 758px" /></a><p>Wie man Google Datastudio effizient nutzen kann, um auf Basis der Live-Daten aus Google Analytics, AdWords, Facebook oder anderen Kanälen den Mediaplan im Auge zu behalten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/programmatic-video-inventar-in-osterreich-was-gibts/">Programmatic Video Inventar in Österreich – Was gibt’s?</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/programmatic-video-inventar-in-osterreich-was-gibts/"><img loading="lazy" width="800" height="698" src="https://e-dialog.group/wp-content/uploads/2022/02/Video-Inventory-AT_2-1024x893.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Video-Inventory-AT_2-1024x893.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Inventory-AT_2-300x262.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Inventory-AT_2-768x670.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Inventory-AT_2.jpg 1116w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Video ist das große Thema – Video-Ads sind in aller Munde. Zurecht, denn die Ergebnisse, selbst mit einfachen Werbemitteln, sprechen für sich.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/events/das-war-die-programmaticon-2017-in-wien/">Das war die ProgrammatiCon 2017 in Wien</a></h2><a href="https://e-dialog.group/blog/events/das-war-die-programmaticon-2017-in-wien/"><img loading="lazy" width="800" height="414" src="https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Teilnehmer.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Teilnehmer.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Teilnehmer-300x155.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/ProgrammatiCon-2017_Teilnehmer-768x398.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Von 18.-20. Oktober 2017 fand die ProgrammatiCon, die größte Fachkonferenz zum Thema Programmatic Marketing im DACH-Raum, statt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/dynamische-werbemittel-funktionsweise-nutzen-praxisbeispiele/">Dynamische Werbemittel: Funktionsweise, Nutzen & Praxisbeispiele</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/dynamische-werbemittel-funktionsweise-nutzen-praxisbeispiele/"><img loading="lazy" width="520" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/161020-dynamic-ads_mobile.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/161020-dynamic-ads_mobile.jpg 520w, https://e-dialog.group/wp-content/uploads/2022/02/161020-dynamic-ads_mobile-300x231.jpg 300w" sizes="(max-width: 520px) 100vw, 520px" /></a><p>Sprechen Sie Nutzer in Ihren Bannern mit jeweils individuell passenden Botschaften, Bildern und Angeboten an! Wir erklären, was dynamische Werbemittel sind und welche Vorteile sich für Sie ergeben.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/events/resumee-das-war-die-programmaticon-2016-in-wien/">Resümee >> Das war die ProgrammatiCon 2016 in Wien</a></h2><a href="https://e-dialog.group/blog/events/resumee-das-war-die-programmaticon-2016-in-wien/"><img loading="lazy" width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-045.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-045.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-045-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-045-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Seminar, Konferenz und DoubleClick Training – wir haben für Sie die Highlights der 3-tägigen ProgrammatiCon nochmals zusammengefasst.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/events/pcon-live-blog-programmatische-ausenwerbung-im-dach-raum-fiktion-trifft-realitat/">#pcon Live Blog: Programmatische Außenwerbung im DACH-Raum – Fiktion trifft Realität</a></h2><a href="https://e-dialog.group/blog/events/pcon-live-blog-programmatische-ausenwerbung-im-dach-raum-fiktion-trifft-realitat/"><img loading="lazy" width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-089.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-089.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-089-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-089-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Horst Brunner von Goldbach spricht im letzten Vortrag des Tages über Programmatische Außenwerbung im DACH-Raum.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/events/pcon-live-blog-nutzerzentrisches-marketing/">#pcon Live Blog: Nutzerzentrisches Marketing</a></h2><a href="https://e-dialog.group/blog/events/pcon-live-blog-nutzerzentrisches-marketing/"><img loading="lazy" width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-082.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-082.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-082-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-082-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Johannes Falck von Criteo berichtet in seinem Vortrag darüber, wie neue Technologien das Konsumentenverhalten verändern und die Grenzen zwischen Online- und Offline Handel verschwimmen lassen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/events/pcon-live-blog-advanced-attribution-predictive-customer-interaction/">#pcon Live Blog: Advanced Attribution & Predictive Customer Interaction</a></h2><a href="https://e-dialog.group/blog/events/pcon-live-blog-advanced-attribution-predictive-customer-interaction/"><img loading="lazy" width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-076.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-076.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-076-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-076-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Dr. Alwin Haensel spricht über das interessante Thema „Attribution“, welches dabei hilft wichtige Business-relevante Fragen zu beantworten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/events/pcon-live-blog-targeting-auf-nutzerdaten-status-quo-der-programmatischen-online-werbung/">#pcon Live Blog: Targeting auf Nutzerdaten – Status Quo der programmatischen Online-Werbung</a></h2><a href="https://e-dialog.group/blog/events/pcon-live-blog-targeting-auf-nutzerdaten-status-quo-der-programmatischen-online-werbung/"><img loading="lazy" width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-073.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-073.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-073-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-073-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Melanie Vogelbacher (Q-division) präsentiert kurzweilig und prägnant die Ergebnisse einer Studie zum Thema Datennutzung.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/events/pcon-live-blog-mit-realtime-data-zu-einer-besseren-customer-experience/">#pcon Live Blog: Mit Realtime Data zu einer besseren Customer Experience</a></h2><a href="https://e-dialog.group/blog/events/pcon-live-blog-mit-realtime-data-zu-einer-besseren-customer-experience/"><img loading="lazy" width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/DSC_3703.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/DSC_3703.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/DSC_3703-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/DSC_3703-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Martin Martschausky spricht in seinem Vortrag warum spätestens 2020 die Customer Expierence den Hauptunterschied macht</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/events/pcon-live-blog-aus-der-praxis-publisher-podium/">#pcon Live Blog: Aus der Praxis – Publisher Podium</a></h2><a href="https://e-dialog.group/blog/events/pcon-live-blog-aus-der-praxis-publisher-podium/"><img loading="lazy" width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/publisher-podium6.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/publisher-podium6.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/publisher-podium6-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/publisher-podium6-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Im Publisher Podium diskutieren Andre Eckert von austria.com/plus, Anna Petrushkina von Yahoo und Manuel Wicher von Improve Digital mit Moderator Johannes Falck von Criteo über Programmatic auf Publisher Seite.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/events/pcon-live-blog-aus-der-praxis-advertiser-podium/">#pcon Live Blog: Aus der Praxis – Advertiser Podium</a></h2><a href="https://e-dialog.group/blog/events/pcon-live-blog-aus-der-praxis-advertiser-podium/"><img loading="lazy" width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/advertiser-podium1.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/advertiser-podium1.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/advertiser-podium1-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/advertiser-podium1-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Im Advertiser Podium diskutieren Philipp Schwarz, Manuel Zeller und Carsten Lacknet mit Moderator Herwig Stindl über Programmatic auf Advertiser Seite.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/events/pcon-live-blog-connecting-dynamic-creative-with-programmatic-advertising/">#pcon Live Blog: Connecting Dynamic Creative with Programmatic Advertising</a></h2><a href="https://e-dialog.group/blog/events/pcon-live-blog-connecting-dynamic-creative-with-programmatic-advertising/"><img loading="lazy" width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-023.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-023.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-023-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-023-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Justin Campbell, CEO of agcs talks about connecting dynamic creative with programmatic advertising</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/events/pcon-live-blog-programmatic-deals-was-ist-moglich/">#pcon Live Blog: Programmatic Deals – Was ist möglich?</a></h2><a href="https://e-dialog.group/blog/events/pcon-live-blog-programmatic-deals-was-ist-moglich/"><img loading="lazy" width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/DSC_3493.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/DSC_3493.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/DSC_3493-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/DSC_3493-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Manuel Wicher von Improve Digital erzählt welche Strategie Improve Digital im Programmatic verfolgt, was die Herausforderungen im Bereich Private Market Place und Deals ist, welche verschiedenen Deal Typen es gibt und zum Abschluss, welche Mehrwerte Programmatic für Publisher und Agenturen hat.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/events/pcon-live-blog-cross-device-marketing-moglichkeiten/">#pcon Live Blog: Cross-Device Marketing Möglichkeiten</a></h2><a href="https://e-dialog.group/blog/events/pcon-live-blog-cross-device-marketing-moglichkeiten/"><img loading="lazy" width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-017.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-017.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-017-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-017-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Cross Device-Marketing bietet viele Möglichkeiten aber auch einige Risiken die in diesem Bericht aus der Sicht von Yahoo besprochen werden.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/events/pcon-live-blog-das-rtb-okosystem/">#pcon Live Blog: Das RTB Ökosystem</a></h2><a href="https://e-dialog.group/blog/events/pcon-live-blog-das-rtb-okosystem/"><img loading="lazy" width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-015.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-015.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-015-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-015-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Real Time Bidding (RTB) RTB ist ein Begriff aus dem Online-Marketing. Es ist ein Verfahren, mit dem Werbetreibende bei der Auslieferung von Online-Werbemitteln automatisiert und in Echtzeit auf Werbeplätze bzw. Ad Impressions im Internet bieten können. Demand Side Platform (DSP) DSPs ermöglichen mit einer zentralen Plattform den effizienten Kauf von Anzeigeninventar, bietet also Services zum programmatischen Kauf an. […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/events/pcon-live-blog-onsite-personalisierung-am-beispiel-optimize360/">#pcon Live Blog: Onsite Personalisierung am Beispiel Optimize360</a></h2><a href="https://e-dialog.group/blog/events/pcon-live-blog-onsite-personalisierung-am-beispiel-optimize360/"><img width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-013.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-013.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-013-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-013-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>ProgrammatiCon Vortrag von Siegfried Stepke zum Thema OnSite Personalisierung: Warum ist sie wichtig? Was ist möglich? Welche Beispiele gibt es?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/events/pcon-live-blog-how-to-organize-for-programmatic-data/">#pcon Live Blog: How to organize for Programmatic Data</a></h2><a href="https://e-dialog.group/blog/events/pcon-live-blog-how-to-organize-for-programmatic-data/"><img width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-007.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-007.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-007-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/20160929-PCON-007-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Michael Plate von Google Doubleclick spricht über erfolgreiche Multichannel Datenstrategien im Programmatic Marketing</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/events/pcon-live-blog-keynote-beyond-programmatic-der-wandel-beginnt-erst/">#pcon Live Blog: Keynote Beyond Programmatic – Der Wandel beginnt erst</a></h2><a href="https://e-dialog.group/blog/events/pcon-live-blog-keynote-beyond-programmatic-der-wandel-beginnt-erst/"><img width="800" height="531" src="https://e-dialog.group/wp-content/uploads/2022/02/DSC_3401-Keynote.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/DSC_3401-Keynote.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/DSC_3401-Keynote-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/DSC_3401-Keynote-768x510.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Dr. Wolfgang Faisst eröffnet mit seiner Keynote „Beyond Programmatic – Der Wandel beginnt erst“ die ProgrammatiCon 2016 in Wien.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/case-study-programmatic-video-warum-man-heute-starten-muss/">Case-Study » Programmatic Video – Warum man heute starten muss</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/case-study-programmatic-video-warum-man-heute-starten-muss/"><img width="800" height="500" src="https://e-dialog.group/wp-content/uploads/2022/02/160831-Video-Ads.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/160831-Video-Ads.jpg 1000w, https://e-dialog.group/wp-content/uploads/2022/02/160831-Video-Ads-300x188.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/160831-Video-Ads-768x480.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Artikel möchte ich beleuchten, wie vor allem programmatische Kampagnen durch den Einsatz von Videos profitieren können.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/recap-das-war-die-google-analytics-konferenz-2016-in-wien/">Recap » Das war die Google Analytics Konferenz 2016 in Wien</a></h2><a href="https://e-dialog.group/blog/digital-analytics/recap-das-war-die-google-analytics-konferenz-2016-in-wien/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/MH1_0029.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/MH1_0029.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/MH1_0029-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/MH1_0029-768x513.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Vom 22.-24. Februar 2016 fand zum 5. Mal die Google Analytics User Conference in Wien statt: Geballtes Wissen über Google Analytics und alles was dazu gehört: für Einsteiger, Fortgeschrittene und Profis.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/launch-der-real-time-trading-platform-rttp/">Launch der Real Time Trading Platform RTTP</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/launch-der-real-time-trading-platform-rttp/"><img width="500" height="250" src="https://e-dialog.group/wp-content/uploads/2022/02/Logo-RTTP.fw_.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Logo-RTTP.fw_.png 500w, https://e-dialog.group/wp-content/uploads/2022/02/Logo-RTTP.fw_-300x150.png 300w" sizes="(max-width: 500px) 100vw, 500px" /></a><p>Die beiden Gründer der Agenturen e-dialog und SlopeLift gründen <strong>Österreichs ersten Trading Desk</strong>, der Real Time Bidding hierzulande auf internationales Niveau heben soll. </p> </article> </div> <nav class="pagination"> <div class="nav-previous"><a href="https://e-dialog.group/blog/edialog-thema/programmatic-marketing/" ><span class="meta-nav">←</span> Previous</a></div> <div class="nav-next"><a href="https://e-dialog.group/blog/edialog-thema/programmatic-marketing/seite/3/" >Next <span class="meta-nav">→</span></a></div> </nav> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container 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