</ iframe > </noscript> <!-- End Google Tag Manager (noscript) --> <div data-rocket-location-hash="a69cb08f51bb53d0b67845effce61cf5" data-elementor-type="header" data-elementor-id="5062" class="elementor elementor-5062 elementor-location-header" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62d67729 elementor-section-height-min-height mwd-menu-home elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible" data-id="62d67729" data-element_type="section" data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_effects_offset_tablet":3,"sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0,"sticky_anchor_link_offset":0}"> <div data-rocket-location-hash="82f6c6a00e9a86a2eaa3cc6e8d136714" class="elementor-container elementor-column-gap-default"> <div 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elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27c28c5f eael_advanced_menu_hamburger_disable_selected_menu_hide eael-advanced-menu--stretch eael-hamburger--tablet elementor-widget elementor-widget-eael-advanced-menu" data-id="27c28c5f" data-element_type="widget" id="advancedmenue" data-widget_type="eael-advanced-menu.default"> <div class="elementor-widget-container"> <style> @media screen and (max-width: 1024px) { .eael-hamburger--tablet { .eael-advanced-menu-horizontal, .eael-advanced-menu-vertical { display: none; } } .eael-hamburger--tablet { .eael-advanced-menu-container .eael-advanced-menu-toggle { display: block; } } } </style> <div data-hamburger-icon="<i aria-hidden="true" class="fas fa-bars"></i>" data-indicator-class="<i aria-hidden="true" class="fas fa-angle-down"></i>" data-dropdown-indicator-class="<i aria-hidden="true" class="fas fa-angle-down"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"> <ul id="menu-hauptmenu" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-1792" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Leistungen</a> <ul class="sub-menu"> <li id="menu-item-36963" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/bessere-kampagnen/">Digitale Werbung <br> & Kreation</a> <ul class="sub-menu"> <li 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(SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creative</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/daten-nutzen/">Analyse, Strategie <br> & Innovation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51958"><a href="https://e-dialog.group/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom 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class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60704"><a href="https://e-dialog.group/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55092"><a href="https://e-dialog.group/news/">News</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/blog/">Blogartikel</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60641"><a href="https://e-dialog.group/newsletter-anmeldung/">Newsletter</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main data-rocket-location-hash="44d90561c13dfb01de27e61126f06bb7" id="content" class="site-main"> <div data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/das-kann-looker-studio-pro/">Das kann Looker Studio Pro</a></h2><a href="https://e-dialog.group/blog/digital-analytics/das-kann-looker-studio-pro/"><img fetchpriority="high" width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Das kann Looker Studio Pro" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-funktionen-luca-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-funktionen-luca-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-funktionen-luca-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-funktionen-luca-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-funktionen-luca-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-funktionen-luca-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-funktionen-luca-1024x549.jpg" /><noscript><img fetchpriority="high" width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-funktionen-luca-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Das kann Looker Studio Pro" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-funktionen-luca-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-funktionen-luca-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-funktionen-luca-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-funktionen-luca-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-funktionen-luca-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-funktionen-luca-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Keine Lust mehr, Berichte aus der unübersichtlichen Liste mit der Suchfunktion im Looker Studio zu suchen? Oder Berichte zu verlieren, weil ein Owner das Unternehmen verlassen hat, ohne die Berichte zu teilen? Dann schau dir Looker Studio Pro an. Was ist Looker Studio Pro? Bei Looker Studio Pro handelt es sich um die kostenpflichtige Premium […]</p> </article> <article data-rocket-location-hash="7157cb4c2a6e938276d03c06f4c8ce21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/nie-wieder-dashboardverlust-wie-looker-studio-pro-deine-berichte-sichert/">Nie wieder Dashboard­verlust: Wie Looker Studio Pro deine Berichte sichert</a></h2><a href="https://e-dialog.group/blog/digital-analytics/nie-wieder-dashboardverlust-wie-looker-studio-pro-deine-berichte-sichert/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Nie wieder Dashboardverlust: Wie Looker Studio Pro deine Berichte sichert" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-nike-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-nike-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-nike-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-nike-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-nike-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-nike-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-nike-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-nike-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Nie wieder Dashboardverlust: Wie Looker Studio Pro deine Berichte sichert" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-nike-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-nike-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-nike-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-nike-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-nike-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/looker-studio-pro-nike-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Während die kostenlose Version bereits ein starkes Fundament für die Datenanalyse bietet, hebt Looker Studio Pro das Ganze auf ein neues Level. Insbesondere für größere Unternehmen und komplexe Datenprojekte lohnt sich ein genauer Blick auf die Kernfunktionen der Premium-Version. Looker Studio Pro Viele werden sich mit dem Google-Tool Looker Studio auskennen. Das kostenlose Datenvisualisierungstool ermöglicht […]</p> </article> <article data-rocket-location-hash="e50342f00027f55ea371e81684adec40" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/looker-technische-basics-das-a-und-o-der-datenbereitstellung-teil-1/">Looker technische Basics: Das A und O der Datenbereitstellung – Teil 1</a></h2><a href="https://e-dialog.group/blog/digital-analytics/looker-technische-basics-das-a-und-o-der-datenbereitstellung-teil-1/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Looker technische Basics: Das A und O der Datenbereitstellung - Teil 1" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-30-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-30-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-30-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-30-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-30-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-30-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-30-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-30-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Looker technische Basics: Das A und O der Datenbereitstellung - Teil 1" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-30-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-30-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-30-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-30-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-30-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-30-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Looker ist ein leistungsfähiges Business Intelligence (BI) Tool, das Unternehmen hilft, aus ihren Daten verwertbare Erkenntnisse zu gewinnen. Die Architektur von Looker – eine Übersicht Die Architektur von Looker besteht aus mehreren Schichten, die zusammen eine flexible und skalierbare Plattform bilden. Die drei Hauptkomponenten sind die Datenquellen, das Looker-Datenmodell (LookML) und die Benutzeroberfläche. Diese Architektur […]</p> </article> <article data-rocket-location-hash="d88c549e428e808ca36f4dc2aca03329" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/looker-technische-basics-das-a-und-o-der-datenbereitstellung-teil-2/">Looker technische Basics: Das A und O der Datenbereitstellung – Teil 2</a></h2><a href="https://e-dialog.group/blog/digital-analytics/looker-technische-basics-das-a-und-o-der-datenbereitstellung-teil-2/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Looker technische Basics: Das A und O der Datenbereitstellung - Teil 2" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-29-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-29-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-29-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-29-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-29-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-29-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-29-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-29-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Looker technische Basics: Das A und O der Datenbereitstellung - Teil 2" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-29-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-29-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-29-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-29-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-29-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-29-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Erleben Sie die vielseitigen Möglichkeiten von Looker! Nachdem wir in Teil eins eine Übersicht über die Architektur von Looker gegeben haben, führ dieser Artikel Sie durch den semantischen Layer, die API-Integration und innovative Embedding-Techniken. Nutzen Sie die neuesten technischen Grundlagen von Looker für optimierte Datenanalysen. Zugriffsrechte – Data-, Feature- und Content Access Der Zugriff in […]</p> </article> <article data-rocket-location-hash="cd0d5eeeaa3b9b65add93e3e7c1daab2" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/looker-studio-dashboards-interaktiv-gestalten-mit-filtern/">Looker Studio Dashboards interaktiv gestalten mit Filtern</a></h2><a href="https://e-dialog.group/blog/digital-analytics/looker-studio-dashboards-interaktiv-gestalten-mit-filtern/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Looker Studio Dashboards Filteroptionen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/looker-studio-filter-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/looker-studio-filter-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/looker-studio-filter-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/looker-studio-filter-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/looker-studio-filter-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/looker-studio-filter-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/looker-studio-filter-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/04/looker-studio-filter-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Looker Studio Dashboards Filteroptionen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/looker-studio-filter-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/looker-studio-filter-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/looker-studio-filter-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/looker-studio-filter-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/looker-studio-filter-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/looker-studio-filter-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Blogartikel zeigen wir, wie die Funktionalität und Interaktivität von Looker Studio Dashboards mit dem Einsatz von Filtern optimiert werden kann. Filter machen Looker Studio Dashboards interaktiv Wer kennt es nicht, Dashboards werden aufwändig erstellt und geraten nach kurzer Zeit wieder in Vergessenheit, weil sie nicht aktiv genutzt werden. Dem kann entgegengewirkt werden, indem […]</p> </article> <article data-rocket-location-hash="9ee0089b4a3315b300bd43caf7ef9d04" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/bigquery-exporter-in-cm360-dv360/">BigQuery Exporter in CM360 & DV360</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/bigquery-exporter-in-cm360-dv360/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="BigQuery Exporter in CM360 & DV360" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="BigQuery Exporter in CM360 & DV360" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Artikel erkunden wir diese leistungsstarke Kombination von BigQuery und Looker Studio und schauen uns dabei die technischen Voraussetzungen sowie die Vorteile an. Was ist BigQuery? BigQuery ist ein vollständig verwalteter, skalierbarer Datenbankdienst von Google Cloud, der entwickelt wurde, um große Datenmengen in Echtzeit zu analysieren. Mit seiner schnellen Abfrageleistung und seiner nahtlosen Integration […]</p> </article> <article data-rocket-location-hash="e7d6a43d9dd90aa5d0452ec192369c23" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/visualisierung-von-benutzerdefinierten-events-ein-leitfaden-fur-aussagekraeftige-reports/">Visualisierung von benutzerdefinierten Events: Ein Leitfaden für aussagekräftige Reports</a></h2><a href="https://e-dialog.group/blog/digital-analytics/visualisierung-von-benutzerdefinierten-events-ein-leitfaden-fur-aussagekraeftige-reports/"><img width="800" height="513" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20513'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Visualisierung von benutzerdefinierten Events: Ein Leitfaden für aussagekräftige Reports" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-26-1024x656.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-26-300x192.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-26-768x492.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-26-1536x983.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-26-984x630.jpg 984w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-26.jpg 1843w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-26-1024x656.jpg" /><noscript><img width="800" height="513" src="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-26-1024x656.jpg" class="attachment-large size-large wp-post-image" alt="Visualisierung von benutzerdefinierten Events: Ein Leitfaden für aussagekräftige Reports" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-26-1024x656.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-26-300x192.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-26-768x492.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-26-1536x983.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-26-984x630.jpg 984w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-26.jpg 1843w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Unser Artikel führt Sie durch bewährte Methoden, um benutzerdefinierte Events effektiv zu visualisieren und Ihre Analysefähigkeiten zu verbessern. Benutzerdefinierte Events Benutzerdefinierte Events lassen sich von Standard Events durch ihre Individualität und Anpassbarkeit unterscheiden und ermöglichen eine feinere Steuerung über die gesammelten Daten. Anhand dieser Events kann präzise definiert werden, welche Aktionen oder Verhaltensweisen als relevant […]</p> </article> <article data-rocket-location-hash="acc1368896907a000e3fcf41f0894d21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/ua-zu-ga4-so-gelingt-die-migration-in-looker-studio-dashboards/">UA zu GA4: So gelingt die Migration in Looker Studio Dashboards</a></h2><a href="https://e-dialog.group/blog/digital-analytics/ua-zu-ga4-so-gelingt-die-migration-in-looker-studio-dashboards/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Looker Studio Migration UA - GA4" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/migration-looker-studio-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/migration-looker-studio-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/migration-looker-studio-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/migration-looker-studio-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/migration-looker-studio-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/migration-looker-studio-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/migration-looker-studio-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/03/migration-looker-studio-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Looker Studio Migration UA - GA4" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/migration-looker-studio-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/migration-looker-studio-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/migration-looker-studio-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/migration-looker-studio-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/migration-looker-studio-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/migration-looker-studio-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Migrieren Sie mühelos von UA (Universal Analytics) zu GA4 (Google Analytics 4) in Looker Studio und optimieren Sie Ihre Marketing- und Sales-Aktivitäten dank umfassender Anleitung und wertvollen Tipps. Looker-Studio Migration von UA zu GA4 Die Migration von Universal Analytics (UA) zu Google Analytics 4 (GA4) ist ein wichtiger Schritt für Unternehmen, die ihre Marketing- und […]</p> </article> <article data-rocket-location-hash="9d78b618e44edb8c0652834bd734a50a" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/data-clean-up-in-looker-studio-entferne-leere-ga4-parameter/">Data Clean Up in Looker Studio – Entferne leere GA4 Parameter</a></h2><a href="https://e-dialog.group/blog/digital-analytics/data-clean-up-in-looker-studio-entferne-leere-ga4-parameter/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Data Clean Up in Looker Studio - Entferne leere GA4 Parameter" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Data Clean Up in Looker Studio - Entferne leere GA4 Parameter" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-data-clean-up-looker-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Es wird Zeit für einen Neujahrsputz! Starte 2023 mit einer sauberen Datenansicht in deinem Looker Studio Dashboard und nutze unsere Tricks, um leere Felder in deinen Charts zu verbergen. Woher kommen leere Werte in Google Analytics? Vor allem in Google Analytics 4 tauchen oftmals Parameter mit leeren Feldern auf, die nicht befüllt, aber dennoch übergeben […]</p> </article> <article data-rocket-location-hash="309ed868f571cdc5379b25d67f97810e" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/datascience-ai-in-marketing-and-retail/english-version-10-features-that-make-looker-stand-out-from-other-bi-tools/">English Version: 10 Features that make Looker stand out from other BI tools!</a></h2><a href="https://e-dialog.group/blog/datascience-ai-in-marketing-and-retail/english-version-10-features-that-make-looker-stand-out-from-other-bi-tools/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog 10 Looker Features" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog 10 Looker Features" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Yes! Looker Helps to Speed Up your Company’s Success – But More than Expected! Looker is an enterprise cloud based solution for Business Intelligence. It’s built to make better decisions through smarter data driven experience. I will give you 10 reasons why looker is a perfect tool for your organization and is worth investing in. […]</p> </article> <article data-rocket-location-hash="ec60332f2a104c169efb0c39f54dcdb9" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/datascience-ai-in-marketing-and-retail/10-funktionen-die-looker-von-anderen-bi-tools-abheben/">10 Funktionen, die Looker von anderen BI-Tools abheben!</a></h2><a href="https://e-dialog.group/blog/datascience-ai-in-marketing-and-retail/10-funktionen-die-looker-von-anderen-bi-tools-abheben/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog 10 Looker Features" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog 10 Looker Features" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-looker-features1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Ja! Looker hilft, den Erfolg Ihres Unternehmens zu beschleunigen, und übertrifft Erwartungen! Looker ist eine cloud-basierte Enterprise-Lösung für Business Intelligence. Sie wurde entwickelt, um durch intelligentere datengesteuerte Erfahrungen bessere Entscheidungen zu treffen. Wir nennen Ihnen zehn Gründe, warum Looker ein perfektes Tool für Ihr Unternehmen ist und ein Investment lohnenswert ist. Quelle: e-dialog Looker baut […]</p> </article> <article data-rocket-location-hash="d79387e6509dd43e4a649b9ca572a743" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/datascience-ai-in-marketing-and-retail/data-studio-heist-jetzt-looker-studio-was-hat-sich-geandert/">Data Studio heißt jetzt Looker Studio, was hat sich geändert?</a></h2><a href="https://e-dialog.group/blog/datascience-ai-in-marketing-and-retail/data-studio-heist-jetzt-looker-studio-was-hat-sich-geandert/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog Data Studio is now Looker2" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Data Studio is now Looker2" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Was ist Looker Studio? Looker Studio (früher bekannt als Data Studio) ist das neueste Google-Produkt mit einer zusätzlichen Verbindung zu Looker, daher gilt der Unterschied zwischen Looker Studio und der alten Version Data Studio nur für Unternehmen, die sowohl Zugriff auf Looker als auch auf Data Studio haben. Sie können diese beiden Tools jetzt verbinden, […]</p> </article> <article data-rocket-location-hash="0eb106db87a72b626b595773bc7e1e78" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/datascience-ai-in-marketing-and-retail/englisch-version-data-studio-is-now-called-looker-studio-what-has-changed/">English Version: Data Studio is now called Looker Studio, what has changed?</a></h2><a href="https://e-dialog.group/blog/datascience-ai-in-marketing-and-retail/englisch-version-data-studio-is-now-called-looker-studio-what-has-changed/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog Data Studio is now Looker2" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Data Studio is now Looker2" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-data-studio-is-now-looker2-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>What is Looker Studio? Looker Studio (previously known as Data Studio) is the newest Google Product with an additional connection to Looker, therefore, the difference between Looker Studio and the old version Data Studio is only valid for companies who have access to both Looker and Data studio. They can now connect these two tools […]</p> </article> <article data-rocket-location-hash="34b3fee1a96ddd1a2859033b924eb07b" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/regexp-wie-du-dir-das-aufbereiten-von-daten-einfacher-machen-kannst/">RegExp – Wie du dir das Aufbereiten von Daten einfacher machen kannst!</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/regexp-wie-du-dir-das-aufbereiten-von-daten-einfacher-machen-kannst/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog RegExp - Daten aufbereiten einfacher machen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/10/blog-regexp-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/10/blog-regexp-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/blog-regexp-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/10/blog-regexp-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/10/blog-regexp-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/10/blog-regexp-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/10/blog-regexp-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog RegExp - Daten aufbereiten einfacher machen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/10/blog-regexp-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/10/blog-regexp-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/blog-regexp-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/10/blog-regexp-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/10/blog-regexp-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Wir erklären dir die 3 wichtigsten und nützlichsten RegExp Formeln und wie du sie verwenden kannst:: REGEXP_EXTRACT REGEXP_MATCH REGEXP_CONTAINS Daten aufbereiten mit RegExp Formeln Grundsätzlich setzt sich eine RegExp Formel aus der Datenquelle, der Dimension und der Formel selbst zusammen. Campaign Manager, DV360 und Google Analytics sind zum Beispiel häufig verwendete Datenquellen für Dashboards. Die […]</p> </article> <article data-rocket-location-hash="60c02fdb8ab96fe2114b89a07696d0ff" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/success-story/upc-b2b-steigert-den-online-umsatz-mit-einem-always-on-full-funnel-ansatz/">Sunrise Business steigert den Online-Umsatz mit einem Always-on-Full-Funnel-Ansatz</a></h2><a href="https://e-dialog.group/success-story/upc-b2b-steigert-den-online-umsatz-mit-einem-always-on-full-funnel-ansatz/"><img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="e-dialog Case Sunrise Business Full Funnel" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-case-preview-sunrise-business-full-funnel.jpg 460w, https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-case-preview-sunrise-business-full-funnel-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-case-preview-sunrise-business-full-funnel.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-case-preview-sunrise-business-full-funnel.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Case Sunrise Business Full Funnel" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-case-preview-sunrise-business-full-funnel.jpg 460w, https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-case-preview-sunrise-business-full-funnel-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript></a><p>Durch den Einsatz von GMP und einem Full-Funnel-Ansatz mit Personalisierung der Zielgruppenansprache konnten wir für Sunrise (ehem. UPC) die B2B-Marketingaktivitäten optimieren und die Performance des Onlinegeschäfts steigern.</p> </article> <article data-rocket-location-hash="ac6a50468c6c83e778fd70411805ea02" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/google-analytics-4-mit-datastudio-nutzen/">Google Analytics 4 mit Datastudio nutzen</a></h2><a href="https://e-dialog.group/blog/digital-analytics/google-analytics-4-mit-datastudio-nutzen/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio-768x512.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio.jpg" /><noscript><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Mit Google Analytics 4 hat Google die nächste Generation von Google Analytics aus der Taufe gehoben. Datastudio lässt sich damit bereits nutzen: Wie das geht zeigen wir hier!</p> </article> <article data-rocket-location-hash="18a73528de6c71e010b87b163b20bc63" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/5-schritte-zum-perfekten-data-studio-design/">5 Schritte zum perfekten Data Studio Design</a></h2><a href="https://e-dialog.group/blog/digital-analytics/5-schritte-zum-perfekten-data-studio-design/"><img width="800" height="530" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20530'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio-768x509.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio.jpg" /><noscript><img width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Datastudio-768x509.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Blogartikel finden Sie wertvolle Tipps zur Datenvisualisierung und Erstellung von Reportings in Google Data Studio.</p> </article> <article data-rocket-location-hash="b869c6ca6e37a196438780f5c7428de2" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/success-story/magenta-datadriven-relaunch/">Magenta Datadriven Relaunch</a></h2><a href="https://e-dialog.group/success-story/magenta-datadriven-relaunch/"><img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Magenta Relaunch white" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-Magenta-Relaunch-white.png 460w, https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-Magenta-Relaunch-white-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-Magenta-Relaunch-white.png" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-Magenta-Relaunch-white.png" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Magenta Relaunch white" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-Magenta-Relaunch-white.png 460w, https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-Magenta-Relaunch-white-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript></a><p>e-dialog unterstützt mit langjähriger Erfahrung und Expertise im Datadriven Marketing eines der größten Rebrandings der jüngeren Vergangenheit: Den Zusammenschluss von T-Mobile und UPC zur neuen Marke Magenta.</p> </article> <article data-rocket-location-hash="d0349682ae87bde95466b84fd7d19ad8" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/konsolidiertes-kosten-reporting-in-data-studio/">Konsolidiertes Kosten-Reporting in Data Studio</a></h2><a href="https://e-dialog.group/blog/digital-analytics/konsolidiertes-kosten-reporting-in-data-studio/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/190506-Konsolidiertes-Kostenreporting-Data-Studio-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190506-Konsolidiertes-Kostenreporting-Data-Studio-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190506-Konsolidiertes-Kostenreporting-Data-Studio-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190506-Konsolidiertes-Kostenreporting-Data-Studio.png 1040w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/190506-Konsolidiertes-Kostenreporting-Data-Studio-1024x788.png" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190506-Konsolidiertes-Kostenreporting-Data-Studio-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190506-Konsolidiertes-Kostenreporting-Data-Studio-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190506-Konsolidiertes-Kostenreporting-Data-Studio-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190506-Konsolidiertes-Kostenreporting-Data-Studio-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190506-Konsolidiertes-Kostenreporting-Data-Studio.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Wir zeigen Euch, wie Ihr Eure Kosten für alle (digitalen) Marketing Kanäle in einem Data Studio Dashboard reporten könnt.</p> </article> <article data-rocket-location-hash="50525430bef35f41dfa496a0047ed9c7" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/online-marketing-know-how/hands-on-mediaplankontrolle-mit-google-data-studio/">Hands-On: Mediaplankontrolle mit Google Data Studio</a></h2><a href="https://e-dialog.group/blog/online-marketing-know-how/hands-on-mediaplankontrolle-mit-google-data-studio/"><img width="758" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017.png 758w, https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017-300x166.png 300w" data-lazy-sizes="(max-width: 758px) 100vw, 758px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017.png" /><noscript><img width="758" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017.png 758w, https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017-300x166.png 300w" sizes="(max-width: 758px) 100vw, 758px" /></noscript></a><p>Wie man Google Datastudio effizient nutzen kann, um auf Basis der Live-Daten aus Google Analytics, AdWords, Facebook oder anderen Kanälen den Mediaplan im Auge zu behalten.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container 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elementor-widget-heading" data-id="a1ba35e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8c9477b elementor-widget elementor-widget-heading" data-id="8c9477b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8171015 elementor-widget elementor-widget-heading" data-id="8171015" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-b7d5537 elementor-widget 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