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#02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/at/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Programmatic Display, Video & Everything</span> <span class="arrow">></span> <span class="child">Workspaces im DV360 Interface & nützliche Features für Kampagnenmanagement</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-1024x549.jpg" data-rocket-location-hash="e15451a4ea4bc45f51161f0cb86af74e" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Workspaces im DV360 Interface & nützliche Features für Kampagnenmanagement</h1><p class="author">von Dorina Nagy</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">12. April 2023</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 5</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Viele kennen DV360 als zentrales Kampagnenmanagement- und Reporting-Tool von Google. Ein weniger bekanntes Feature ist, dass im Tool verschiedene Datenansichten und Workspaces generiert werden können, um die Datenübersicht auf die Userpräferenzen zugeschnitten darzustellen. So können wertvolle Insights innerhalb kürzester Zeit und mit wenig Aufwand gewonnen werden - ohne dafür einen Report ziehen zu müssen. </p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Programmatic Display, Video & Everything</div><p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="/bessere-kampagnen/#programmatic-display-video-everything" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="f77aab52e2aa7ecfe7bac074a898282e" data-elementor-type="wp-post" data-elementor-id="46452" class="elementor elementor-46452" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-24c709d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="24c709d4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40c5819a" data-id="40c5819a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-34d0b2c7 elementor-widget elementor-widget-text-editor" data-id="34d0b2c7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Welche Möglichkeiten für Kampagnenmanagement im DV360 Interface zur Verfügung stehen und was auf die Schnelle ausgewertet werden kann, beschreiben wir in diesem Artikel.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4a6baa6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4a6baa6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0e8ebc" data-id="e0e8ebc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9b173c6 elementor-widget elementor-widget-heading" data-id="9b173c6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Custom Workspace im Overview Tab des DV360 Interface</h2> </div> </div> <div class="elementor-element elementor-element-9e6f51c elementor-widget elementor-widget-text-editor" data-id="9e6f51c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Gleich beim Einsteigen ins Tool werden einige Badges angezeigt, die Auskunft darüber geben, wie die einzelnen Insertion Orders performen. Hierbei werden Informationen unter anderem zu Pacing, Budget sowie Creatives präsentiert.</p><p>Wenn aber mit mehreren Partnern gearbeitet wird, können diese Informationen unübersichtlich sein. Daher ist es sinnvoll, mit <strong>Custom Workspaces</strong> zu arbeiten. Diese können im Overview Tab unter “System generated workspace” und “Creative new workspace” erstellt werden. Beim Setup vom Custom Workspace kann ein beliebiger Name vergeben werden und ein Partner oder Advertiser zugeordnet werden. Beim Arbeiten in diesem Workspace werden nur die relevanten, zum Partner/Advertiser gehörenden, IOs angezeigt.</p> </div> </div> <div class="elementor-element elementor-element-75e5dae elementor-widget elementor-widget-image" data-id="75e5dae" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="216" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20216'%3E%3C/svg%3E" class="attachment-large size-large wp-image-46456" alt="Workspace im DV360 Interface" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-0-screenshot.png 1016w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-0-screenshot-300x81.png 300w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-0-screenshot-768x207.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-0-screenshot.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="216" src="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-0-screenshot.png" class="attachment-large size-large wp-image-46456" alt="Workspace im DV360 Interface" srcset="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-0-screenshot.png 1016w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-0-screenshot-300x81.png 300w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-0-screenshot-768x207.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e9e991b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e9e991b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-487ab49" data-id="487ab49" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-70c8c7a elementor-widget elementor-widget-heading" data-id="70c8c7a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Custom Ansichten und Segmentierung </h2> </div> </div> <div class="elementor-element elementor-element-8574197 elementor-widget elementor-widget-text-editor" data-id="8574197" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Neben Erstellung eines Custom Workspace, können unterschiedliche <strong>Custom Ansichten</strong> generiert werden, die mittels Segmentierung Auskunft über einige wichtige KPIs zur Kampagnenperformance liefern. Diese Ansichten stehen auf mehrere Ebenen in DV360 zur Verfügung.</p> </div> </div> <div class="elementor-element elementor-element-11aa15f elementor-widget elementor-widget-heading" data-id="11aa15f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Advertiser Ebene</h3> </div> </div> <div class="elementor-element elementor-element-fadd0bc elementor-widget elementor-widget-text-editor" data-id="fadd0bc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wenn das Ziel ist, einen Advertiser-übergreifenden Überblick über die Performance der einzelnen Insertion Orders zu erhalten, sollten die Ansichten auf Advertiser-Ebene unter Insertion Orders gewählt werden.</p> </div> </div> <div class="elementor-element elementor-element-9a45ead elementor-widget elementor-widget-image" data-id="9a45ead" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="433" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20433'%3E%3C/svg%3E" class="attachment-large size-large wp-image-46459" alt="Ansichten auf Advertiser-Ebene in DV360" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-1-screenshot-1024x554.png 1024w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-1-screenshot-300x162.png 300w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-1-screenshot-768x416.png 768w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-1-screenshot.png 1534w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-1-screenshot-1024x554.png" /><noscript><img decoding="async" width="800" height="433" src="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-1-screenshot-1024x554.png" class="attachment-large size-large wp-image-46459" alt="Ansichten auf Advertiser-Ebene in DV360" srcset="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-1-screenshot-1024x554.png 1024w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-1-screenshot-300x162.png 300w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-1-screenshot-768x416.png 768w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-1-screenshot.png 1534w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-553c0e5 elementor-widget elementor-widget-text-editor" data-id="553c0e5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Unter den ersten zwei Grafiken befinden sich 3 Drop-down Menüs (s. Screenshot), die je nach Bedarf eingestellt werden können:</p><p>Standardmäßig wird die <strong>Performance-Ansicht</strong> ausgewählt. Hierbei werden die IOs nach Goals gruppiert (z.B. CPA, CPM, CTR) und in dieser View werden Informationen über das jeweilige Kampagnenziel, die Auslieferung (Impressions und Budget), Interaktionen und Conversions gezeigt. Wird im Datum-Filter ein Zeitraum ausgewählt, so werden hier sogar kleine Grafiken über die Entwicklung der jeweiligen KPIs angezeigt.</p> </div> </div> <div class="elementor-element elementor-element-3445886 elementor-widget elementor-widget-image" data-id="3445886" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="356" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20356'%3E%3C/svg%3E" class="attachment-large size-large wp-image-46462" alt="Performance-Ansicht im DV360 Workspace" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-2-screenshot-1024x456.png 1024w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-2-screenshot-300x134.png 300w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-2-screenshot-768x342.png 768w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-2-screenshot.png 1528w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-2-screenshot-1024x456.png" /><noscript><img loading="lazy" decoding="async" width="800" height="356" src="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-2-screenshot-1024x456.png" class="attachment-large size-large wp-image-46462" alt="Performance-Ansicht im DV360 Workspace" srcset="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-2-screenshot-1024x456.png 1024w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-2-screenshot-300x134.png 300w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-2-screenshot-768x342.png 768w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-2-screenshot.png 1528w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-ccc7988 elementor-widget elementor-widget-text-editor" data-id="ccc7988" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Neben Performance können aber noch weitere vordefinierte Ansichten generiert werden.</p><p>Im <strong>Pacing View</strong> (und im ausgewählten Zeitraum) gewinnt man prompt Infos über den aktuellen Auslieferungszustand des jeweiligen Insertion Order und kann einfach nachvollziehen, wie viel Budget noch vom Flight übrig ist. Das hilft auch bei der Einschätzung, ob das Budgetziel innerhalb des Flights erreicht werden kann oder nicht.</p> </div> </div> <div class="elementor-element elementor-element-edcfaf1 elementor-widget elementor-widget-image" data-id="edcfaf1" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="204" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20204'%3E%3C/svg%3E" class="attachment-large size-large wp-image-46465" alt="Pacing View im DV360 Workspace" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-3-screenshot-1024x261.png 1024w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-3-screenshot-300x76.png 300w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-3-screenshot-768x196.png 768w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-3-screenshot.png 1530w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-3-screenshot-1024x261.png" /><noscript><img loading="lazy" decoding="async" width="800" height="204" src="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-3-screenshot-1024x261.png" class="attachment-large size-large wp-image-46465" alt="Pacing View im DV360 Workspace" srcset="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-3-screenshot-1024x261.png 1024w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-3-screenshot-300x76.png 300w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-3-screenshot-768x196.png 768w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-3-screenshot.png 1530w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-9efe687 elementor-widget elementor-widget-text-editor" data-id="9efe687" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im <strong>Optimization View</strong> kann nachgesehen werden, ob einzelne Insertion Orders gerade schlecht performen (Bsp. das Ziel-KPI wird nicht erreicht), “on track” mit der Auslieferung sind oder gerade “unterliefern” (Underpacing). </p> </div> </div> <div class="elementor-element elementor-element-2ff1f2d elementor-widget elementor-widget-image" data-id="2ff1f2d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="220" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20220'%3E%3C/svg%3E" class="attachment-large size-large wp-image-46468" alt="Optimization View im DV360 Workspace" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-4-screenshot-1024x282.png 1024w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-4-screenshot-300x83.png 300w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-4-screenshot-768x211.png 768w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-4-screenshot.png 1534w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-4-screenshot-1024x282.png" /><noscript><img loading="lazy" decoding="async" width="800" height="220" src="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-4-screenshot-1024x282.png" class="attachment-large size-large wp-image-46468" alt="Optimization View im DV360 Workspace" srcset="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-4-screenshot-1024x282.png 1024w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-4-screenshot-300x83.png 300w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-4-screenshot-768x211.png 768w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-4-screenshot.png 1534w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-9487675 elementor-widget elementor-widget-text-editor" data-id="9487675" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Zusätzlich gibt es die “<strong>Segment by</strong>” Funktion – ebenfalls mit einem Drop-Down Menü, wo zwischen “Day of Week” sowie “Device Type” unterschieden werden kann. Diese Gliederung gewährleistet einen schnellen Check der Auslieferung, Impressions und Klicks an bestimmten Wochentagen bzw. auf unterschiedlichen Gerätetypen. Wenn der “Segment by” Button angeklickt wird, dann stehen die oben genannten 3 Ansichten nicht mehr zur Verfügung. Außerdem ist hier auch wichtig zu beachten, dass der Datumsfilter nicht mehr beliebig eingestellt werden, sondern lediglich zwischen “Yesterday”, “Last 7 Days”, “Last 14 Days” oder “Last 30 Days” gewählt werden kann.</p> </div> </div> <div class="elementor-element elementor-element-03444a6 elementor-widget elementor-widget-image" data-id="03444a6" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="311" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20311'%3E%3C/svg%3E" class="attachment-large size-large wp-image-46471" alt="Zeitraum-Auswahl in der Segment-by Funktion im DV360 Workspace" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-5-screenshot-1024x398.png 1024w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-5-screenshot-300x117.png 300w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-5-screenshot-768x299.png 768w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-5-screenshot.png 1528w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-5-screenshot-1024x398.png" /><noscript><img loading="lazy" decoding="async" width="800" height="311" src="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-5-screenshot-1024x398.png" class="attachment-large size-large wp-image-46471" alt="Zeitraum-Auswahl in der Segment-by Funktion im DV360 Workspace" srcset="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-5-screenshot-1024x398.png 1024w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-5-screenshot-300x117.png 300w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-5-screenshot-768x299.png 768w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-5-screenshot.png 1528w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-f66a55f elementor-widget elementor-widget-heading" data-id="f66a55f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Kampagnenebene</h3> </div> </div> <div class="elementor-element elementor-element-85a3e67 elementor-widget elementor-widget-text-editor" data-id="85a3e67" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wenn das Ziel ist, etwas detaillierteren Ansichten für die Kampagne zu generieren, können auf Kampagnenebene mit wenigen Klicks tiefergehende Insights über die Performance der einzelnen Insertion Orders oder Line Items gewonnen werden. Zusätzlich zu den oben genannten 3 Ansichten (Performance, Pacing, Optimization) steht hier (sowohl auf IO als auch auf LI Ebene) noch die <strong>Summary</strong> Ansicht zur Verfügung, die über den aktuellen Status am selben Tag berichtet. Im “Latest Activity (current hour)” Teil werden die Daten sogar in Echtzeit upgedatet und Impressionen sowie Interaktionen und Budgetänderungen sofort angezeigt.</p> </div> </div> <div class="elementor-element elementor-element-08aaa37 elementor-widget elementor-widget-image" data-id="08aaa37" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="480" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20480'%3E%3C/svg%3E" class="attachment-large size-large wp-image-46474" alt="Kampagnenebene Ansicht in DV360 Workspace" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-6-screenshot-1024x615.png 1024w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-6-screenshot-300x180.png 300w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-6-screenshot-768x461.png 768w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-6-screenshot.png 1402w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-6-screenshot-1024x615.png" /><noscript><img loading="lazy" decoding="async" width="800" height="480" src="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-6-screenshot-1024x615.png" class="attachment-large size-large wp-image-46474" alt="Kampagnenebene Ansicht in DV360 Workspace" srcset="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-6-screenshot-1024x615.png 1024w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-6-screenshot-300x180.png 300w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-6-screenshot-768x461.png 768w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-6-screenshot.png 1402w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-ceafa7e elementor-widget elementor-widget-text-editor" data-id="ceafa7e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie man im obigen Screenshot erkennen kann, steht auf IO und LI Ebene auch die Option “<b>Segment by</b>” zur Verfügung und hierunter werden sogar mehrere Möglichkeiten angezeigt, die sehr hilfreich sind. Folgende Optionen können ausgewählt werden:</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-14d22fd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="14d22fd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5fb6d2f" data-id="5fb6d2f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9c1d4df elementor-widget elementor-widget-image" data-id="9c1d4df" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="298" height="640" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20298%20640'%3E%3C/svg%3E" class="attachment-large size-large wp-image-46477" alt="Segment-by Optionen in der Kampagnenebene Ansicht im DV360 Workspace" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-7-screenshot.png 298w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-7-screenshot-140x300.png 140w" data-lazy-sizes="(max-width: 298px) 100vw, 298px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-7-screenshot.png" /><noscript><img loading="lazy" decoding="async" width="298" height="640" src="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-7-screenshot.png" class="attachment-large size-large wp-image-46477" alt="Segment-by Optionen in der Kampagnenebene Ansicht im DV360 Workspace" srcset="https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-7-screenshot.png 298w, https://e-dialog.group/wp-content/uploads/2023/04/workspace-dv360-7-screenshot-140x300.png 140w" sizes="(max-width: 298px) 100vw, 298px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6022e61" data-id="6022e61" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a1169cb elementor-widget elementor-widget-text-editor" data-id="a1169cb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Durch diese Ansichten kann man mit wenigen Klicks zu einer aussagekräftigen und datenbasierten Darstellung kommen, ohne einen Bericht aufrufen zu müssen. Hierbei gilt es aber auch, dass die Ansichten nur für bestimmte Zeiten (“Yesterday”, “Last 7, 14 oder 30 Days”) aufgerufen werden können. </p> </div> </div> <div class="elementor-element elementor-element-0e256a2 elementor-widget elementor-widget-text-editor" data-id="0e256a2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Folgende Funktionalitäten verbergen sich hinter den einzelnen Begriffen:</p><ul><li><strong>Creative Size / duration</strong>: Impressions, Klicks, sowie Kostenmetriken heruntergebrochen auf Creative Size Ebene (z.B. 300×250 oder 300×600 Display Banner)</li><li><strong>Environment</strong>: hier kann die Web bzw. App Ausspielung monitored werden</li><li><strong>Exchange</strong>: gibt Auskunft darüber, auf welchen Exchanges die Kampagne gelaufen ist, mit wie viel Budget, Impressions und Klicks (z.B. Xandr, Google Ad Manager, etc.)</li><li><strong>URL</strong>: dasselbe gilt für die URL Ansicht, wo angesehen werden kann, auf welche konkrete Seiten ausgespielt wurde (z.B. bild.de)</li><li><strong>Categories</strong>: zeigt an, in welchen Website-Kategorien die Kampagne gelaufen ist (z.B.: /Games/Computer & Video Games, /Arts & Entertainment)</li><li><strong>Daily Frequency</strong>: ist besonders hilfreich, wenn man nachschauen möchte, wie sich der Frequency Cap verhält</li><li><strong>Day of Week</strong>: schaut gleich aus wie auf Advertiser Ebene</li><li><strong>Time of Day</strong>: generiert Informationen darüber, wann genau die meisten Impressions, Klicks generiert werden</li><li><strong>Country</strong>: in welchem Land wurde ausgespielt? Besonders hilfreich, um das hinterlegte Geo-Targeting zu kontrollieren und sicherzustellen, dass die Kampagne wirklich nur in den hinterlegten Ländern live ist</li><li><strong>Region</strong>: gibt noch einmal Info darüber, in welchen konkreten Regionen (z.B. Bundesländern) ausgespielt wird.</li><li><strong>Audiences</strong>: hier wird angezeigt, in welchen der Google Audiences das meiste Budget ausgegeben wird (z.B. Display & Video 360 Audiences » Affinity Categories » Technology » Social Media Enthusiasts)</li><li><strong>Device Type</strong>: gibt wiederum Auskunft darüber, ob die Ausspielung hauptsächlich auf Smartphone, Desktop oder Tablet passiert.</li></ul> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-18ecb63 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="18ecb63" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59a2b09" data-id="59a2b09" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6561664 elementor-widget elementor-widget-heading" data-id="6561664" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit</h2> </div> </div> <div class="elementor-element elementor-element-4cac32e elementor-widget elementor-widget-text-editor" data-id="4cac32e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Custom Ansichten & Workspaces sind nützliche Features in DV360 um die Datendarstellung zu vereinfachen und effizient sowie einfach in die Kampagnenperformance zu schauen sowie die Kampagnensettings zu kontrollieren. Wir empfehlen, dieses integrierte Feature aktiv zu nutzen und für sich selbst kennenzulernen.</p> </div> </div> <div class="elementor-element elementor-element-35c2474 elementor-widget elementor-widget-text-editor" data-id="35c2474" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3><span style="font-weight: 400;">Das e-dialog Team unterstützt Sie gerne dabei! Kontaktieren Sie uns: </span><a href="mailto:kontakt@e-dialog.group"><span style="font-weight: 400;">kont</span><span style="font-weight: 400;">akt@e-dialog.group</span></a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61613 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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class="elementor-heading-title elementor-size-default">TRUTH IN NUMBERS</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element 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