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Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type 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class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/marketing-automation/e-mail-marketing-was-sie-durfen-und-was-nicht-10-use-cases/">E-Mail Marketing: Was Sie dürfen und was nicht – 10 Use Cases</a></h2><a href="https://e-dialog.group/at/blog/marketing-automation/e-mail-marketing-was-sie-durfen-und-was-nicht-10-use-cases/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1.jpg 1920w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In 10 Use Cases zeigen wir typische Situationen im E-Mail Marketing, wo bei Marketern mitunter noch Unsicherheit herrscht, wie hier rechtskonform vorzugehen ist. Mit Inkrafttreten der DSGVO wurde die Art und Weise, wie E-Mail Marketing betrieben werden darf, strenger reglementiert.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/consent-management/dsgvo-tmg-tkg-und-nun-ttdsg-was-bringt-das-neue-deutsche-ttdsg/">DSGVO, TMG, TKG und nun TTDSG: was bringt das neue deutsche TTDSG?</a></h2><a href="https://e-dialog.group/at/blog/consent-management/dsgvo-tmg-tkg-und-nun-ttdsg-was-bringt-das-neue-deutsche-ttdsg/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-TTDSG-Deutschland-1-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-TTDSG-Deutschland-1-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TTDSG-Deutschland-1-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TTDSG-Deutschland-1-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TTDSG-Deutschland-1.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>DSGVO, TMG, TKG und nun TTDSG: ein Tribut an die Fantastischen Vier oder was bringt das neue deutsche TTDSG? Dieser Beitrag fokussiert auf die Einwilligungspflicht für Cookies und auf eine vollkommen neue Regelung über Dienste zur technischen Verwaltung solcher Einwilligungen – PIMS genannt. Artikel 25 TTDSG “Schutz der Privatsphäre bei Endeinrichtungen” Völlig überraschend kommt die […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/consent-management/consent-management-in-der-schweiz-notwendigkeit-oder-best-practice/">Consent Management in der Schweiz – Notwendigkeit oder Best Practice?</a></h2><a href="https://e-dialog.group/at/blog/consent-management/consent-management-in-der-schweiz-notwendigkeit-oder-best-practice/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/SchweizerDatenschutzgesetzWasTun-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/SchweizerDatenschutzgesetzWasTun-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/SchweizerDatenschutzgesetzWasTun-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/SchweizerDatenschutzgesetzWasTun-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/SchweizerDatenschutzgesetzWasTun.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Das Schweizer Datenschutzgesetz unterscheidet sich in Teilen grundsätzlich von der europäischen Datenschutz-Grundverordnung (DSGVO). Eine umfassende Consent Management Strategie bietet Wettbewerbsvorteile.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/consent-management/das-leben-nach-den-3rd-party-cookies-ein-leitfaden/">Das Leben nach den 3rd-Party Cookies – Ein Leitfaden</a></h2><a href="https://e-dialog.group/at/blog/consent-management/das-leben-nach-den-3rd-party-cookies-ein-leitfaden/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-768x404.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Der e-dialog Leitfaden zur Post-Cookie-Ära erklärt Schritt für Schritt, wie Sie Audit, Strategie & Umsetzung für eine Post-Cookie-Strategie angehen können.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/consent-management/wie-konform-muss-ein-cookie-banner-sein/">Wie konform muss ein Cookie-Banner sein?</a></h2><a href="https://e-dialog.group/at/blog/consent-management/wie-konform-muss-ein-cookie-banner-sein/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/1-3-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/1-3-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/1-3-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/1-3-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/1-3.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die DSGVO-konforme Gestaltung von Consent-Bannern kann Unannehmlichkeiten wie Abmahnungen oder hohe Strafen verhindern. Wir unterstützen Sie bei Aufbau und Implementierung Ihrer Consent Management Strategie.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/consent-management/tracking-systeme-datenschutz/">Tracking-Systeme & Datenschutz</a></h2><a href="https://e-dialog.group/at/blog/consent-management/tracking-systeme-datenschutz/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Datenschutzkonformes Tracking von Userdaten und eine zukunftssichere Marketing-Datenstrategie in einfachen Schritten und Entscheidungen erklärt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/">Happy New Digital Marketing Trends 2021</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/"><img width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-768x509.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir werfen einen Blick in die Glaskugel und schauen, welche Marketing Trends das neue Jahr 2021 mit sich bringt!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/ausschluss-von-url-parametern-vor-der-datenerfassung-in-google-analytics/">Ausschluss von URL Parametern vor der Datenerfassung in Google Analytics</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/ausschluss-von-url-parametern-vor-der-datenerfassung-in-google-analytics/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blogbeitrag erklären wir, wie Sie spezifische URL Parameter vor der Datenerfassung in Google Analytics ausschließen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/news/anderung-der-datenschutzerklarung-von-google-betrifft-mich-das/">Änderung der Datenschutzerklärung von Google – betrifft mich das?</a></h2><a href="https://e-dialog.group/at/blog/news/anderung-der-datenschutzerklarung-von-google-betrifft-mich-das/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190116-Datenschutzerklaerung-Google-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190116-Datenschutzerklaerung-Google-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190116-Datenschutzerklaerung-Google-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190116-Datenschutzerklaerung-Google-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190116-Datenschutzerklaerung-Google.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google ändert weltweit seine Datenschutzerklärung (Privacy Policy). Die erste Frage ist natürlich immer: „Und was hat das mit mir zu tun?“</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/news/atx-20-analyse-optimierung-bei-dsgvo-konformitat-notwendig/">ATX-20 Analyse: Optimierung bei DSGVO-Konformität notwendig</a></h2><a href="https://e-dialog.group/at/blog/news/atx-20-analyse-optimierung-bei-dsgvo-konformitat-notwendig/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/201808-DSGVO-konform-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201808-DSGVO-konform-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DSGVO-konform-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DSGVO-konform-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DSGVO-konform.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Zusammen mit usercentrics warf e-dialog einen Blick auf die DSGVO Konformität der Webseiten von den wichtigsten österreichischen Unternehmen. Das Ergebnis: Es herrscht großer Optimierungsbedarf.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/dsgvo-nutzerdaten-loschen-in-google-analytics/">DSGVO: Nutzerdaten löschen in Google Analytics</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/dsgvo-nutzerdaten-loschen-in-google-analytics/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/DSGVO.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/DSGVO.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/DSGVO-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/DSGVO-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Im folgenden Blogartikel zeigen wir, worauf es bei der neuen DSGVO ankommt und wie Nutzerdaten in Google Analytics gelöscht werden.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container 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