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menu-item-19898"><a href="https://e-dialog.group/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </header> <main data-rocket-location-hash="44d90561c13dfb01de27e61126f06bb7" id="content" class="site-main"> <div data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/news/was-der-launch-von-google-ai-mode-fuer-deine-marketingstrategie-bedeutet/">Was der Launch von Google AI Mode für deine Marketingstrategie bedeutet</a></h2><a href="https://e-dialog.group/blog/news/was-der-launch-von-google-ai-mode-fuer-deine-marketingstrategie-bedeutet/"><img fetchpriority="high" width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2025/10/ai-mode_processed-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/10/ai-mode_processed-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2025/10/ai-mode_processed-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2025/10/ai-mode_processed-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2025/10/ai-mode_processed-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2025/10/ai-mode_processed-1175x630.png 1175w, https://e-dialog.group/wp-content/uploads/2025/10/ai-mode_processed-1171x628.png 1171w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2025/10/ai-mode_processed-1024x549.png" /><noscript><img fetchpriority="high" width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2025/10/ai-mode_processed-1024x549.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2025/10/ai-mode_processed-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/10/ai-mode_processed-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2025/10/ai-mode_processed-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2025/10/ai-mode_processed-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2025/10/ai-mode_processed-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2025/10/ai-mode_processed-1175x630.png 1175w, https://e-dialog.group/wp-content/uploads/2025/10/ai-mode_processed-1171x628.png 1171w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die größte Suchmaschine und eine der profitabelsten Werbeplattformen der Welt verändern sich gerade grundlegend. Der Grund dafür: Google hat den AI Mode bzw. den KI-Modus in über 40 europäischen Ländern ausgerollt, darunter auch Deutschland, Österreich und die Schweiz. Die Konsequenzen sind noch nicht vollständig absehbar. Klar ist aber, dass sich digitales Marketing dadurch verändern wird. […]</p> </article> <article data-rocket-location-hash="7157cb4c2a6e938276d03c06f4c8ce21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/in-podcasts-werbung-schalten-jetzt-auch-programmatisch/">In Podcasts Werbung schalten – jetzt auch programmatisch</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/in-podcasts-werbung-schalten-jetzt-auch-programmatisch/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="In Podcasts Werbung schalten – jetzt auch programmatisch" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="In Podcasts Werbung schalten – jetzt auch programmatisch" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Kann die Podcast-Werbung jetzt aus ihrer Nische ausbrechen? Wir fragen einen der erfolgreichsten deutschsprachigen Podcaster, Richard Hemmer. Programmatische Podcast-Werbung Seit Mai 2024 kann Podcast-Werbung im Netzwerk von Seven-One Audio programmatisch gebucht werden. 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