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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Programmatic Display, Video & Everything</span> <span class="arrow">></span> <span class="child">Fill the Gaps: Modeled Conversions in DV360 und CM</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-1024x549.jpg" data-rocket-location-hash="e606c2c60274b0b576fcbb47ef586c5d" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Fill the Gaps: Modeled Conversions in DV360 und CM</h1><p class="author">von Buster Grunau</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">15. März 2022</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 6</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Durch den Wegfall von 3rd-Party Cookies in vielen Browsern, durch Einschränkungen wie Apple’s ITP und steigende Anforderungen an die Privatsphäre von Nutzerinnen und Nutzern ist die Sorge der unvollständigen Messung von Kampagnenperformance berechtigt. Das Conversion Modeling ermöglicht es Werbetreibenden entstehende Lücken mit statistischen Vorhersagen wieder zu schließen. Wie das Ganze funktioniert, und was benötigt wird, erklären wir.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Programmatic Display, Video & Everything</div><p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="/ch/bessere-kampagnen/#programmatic-display-video-everything" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="c7d74570fd11e1d5f8a49a9187d31dfc" data-elementor-type="wp-post" data-elementor-id="40633" class="elementor elementor-40633 elementor-30036" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-21116ee7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="21116ee7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-681554be" data-id="681554be" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-affcecb elementor-widget elementor-widget-text-editor" data-id="affcecb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Aufgrund fehlender 3rd-Party (3P) Cookies können Conversions nicht wie zuvor Kampagnen zugewiesen werden, sodass sich ein unvollständiges Bild für Werbetreibende ergibt. Dies kann massive Auswirkungen haben, da die Anzahl der Conversions nicht nur für das Überwachen von Kampagnen relevant ist, sondern ebenfalls Gebotsstrategien beeinflussen kann. Um dem entgegenzuwirken arbeitet Google bereits seit einiger Zeit mit Modeled Conversions. Diese helfen das ganzheitliche Bild wieder herzustellen, sodass wir als Werbetreibende wissen, ob unsere Anzeigen für eine Conversion mitverantwortlich sind.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0b95e1b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0b95e1b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e601208" data-id="e601208" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-57edebc elementor-widget elementor-widget-heading" data-id="57edebc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Conversion Modeling & DSGVO</h2> </div> </div> <div class="elementor-element elementor-element-c3dbf18 elementor-widget elementor-widget-text-editor" data-id="c3dbf18" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das geht – und ist auch GDPR-konform? Und ist die künstliche Steigerung von Conversions nicht genauso ineffizient? Ja und Nein!<br /><br />Bei einer beispielhaften Kampagne haben wir bei einem Teil der NutzerInnen keine Möglichkeit zu sehen, um wen es sich handelt, was sie auf der Webseite machen und ob die Website aufgrund der geschalteten Werbung aufgerufen wurde. Für die restlichen NutzerInnen ist genau das, aufgrund von 3rd-Party (3P) Cookies nach einer Impression oder mit 1st-Party (1P) Cookies nach einem Klick und bestätigter Einwilligung, möglich. Zudem lässt sich sehen, welche Conversions erzielt wurden. Alle anderen Conversions werden als vermeintlich organisch gezählt, und können der Kampagne nicht zugewiesen werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b536727 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b536727" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bcfcf0" data-id="7bcfcf0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9797a2b elementor-widget elementor-widget-heading" data-id="9797a2b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Der Modellierungsprozess</h2> </div> </div> <div class="elementor-element elementor-element-ab8c468 elementor-widget elementor-widget-text-editor" data-id="ab8c468" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nun kommt die Modellierung ins Spiel. Diese geschieht in 6 Schritten:</p> </div> </div> <div class="elementor-element elementor-element-646bbfb elementor-widget elementor-widget-text-editor" data-id="646bbfb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>1.</p><p>Die beiden Gruppen an NutzerInnen werden entsprechend unterteilt, sodass sich die NutzerInnen mit 3P-Cookies in der einen, und die ohne in der anderen befinden.<br />Gruppe 1: NutzerInnen mit Cookies (3P bei Impression oder 1P bei Klick auf Ad)<br />Gruppe 2: NutzerInnen ohne Cookies</p> </div> </div> <div class="elementor-element elementor-element-2cdeecb elementor-widget elementor-widget-text-editor" data-id="2cdeecb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>2.</p><p>Gruppe 1 wird weiter unterteilt in Cluster, basierend auf den Signalen dieser. Diese Signale umfassen unter anderem das Gerät eines Nutzers, den Aufenthaltsort, die Uhrzeit, die Art des Browsers und die Art einer Conversion. (Die genutzten Signale sind vielfältig und werden sich zukünftig sicher ebenfalls ändern.)</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-f44a5aa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f44a5aa" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5f980ac" data-id="5f980ac" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f9d6cb2 elementor-widget elementor-widget-text-editor" data-id="f9d6cb2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Beispielhafter Modellierungsprozess:</span></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b6fa263" data-id="b6fa263" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3afcee5 elementor-widget elementor-widget-text-editor" data-id="3afcee5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;"><span style="text-decoration: underline;"><span style="font-weight: 400;">Gruppe 1</span></span></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4815819" data-id="4815819" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-77c737c elementor-widget elementor-widget-text-editor" data-id="77c737c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;"><span style="text-decoration: underline;"><span style="font-weight: 400;">Gruppe 2</span></span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-be98fdd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="be98fdd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-7d33f68" data-id="7d33f68" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-13febbe" data-id="13febbe" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a025805 elementor-widget elementor-widget-text-editor" data-id="a025805" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Durch Cookies </span><b>zuordbare Conversions</b><span style="font-weight: 400;">. </span></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-f2b5901" data-id="f2b5901" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-09be5b4 elementor-widget elementor-widget-image" data-id="09be5b4" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-full size-full wp-image-30147" alt="Icon Cookie" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/cookie.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/cookie-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/cookie-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/cookie.png" /><noscript><img fetchpriority="high" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/cookie.png" class="attachment-full size-full wp-image-30147" alt="Icon Cookie" srcset="https://e-dialog.group/wp-content/uploads/2022/03/cookie.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/cookie-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/cookie-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b4178c0" data-id="b4178c0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-249a2e6 elementor-widget elementor-widget-text-editor" data-id="249a2e6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><b>Unzuordbare Conversions. </b></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-058f824" data-id="058f824" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cd594ca elementor-widget elementor-widget-image" data-id="cd594ca" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30150" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/button-refresh-arrows.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/button-refresh-arrows-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/button-refresh-arrows-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/button-refresh-arrows.png" /><noscript><img decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/button-refresh-arrows.png" class="attachment-large size-large wp-image-30150" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/03/button-refresh-arrows.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/button-refresh-arrows-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/button-refresh-arrows-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-db4942f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="db4942f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0436402" data-id="0436402" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a2c41bb" data-id="a2c41bb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5990750 elementor-widget elementor-widget-text-editor" data-id="5990750" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Anhand von Signalen der Nutzer*innen werden sie in Cluster unterteilt.</span></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1859976" data-id="1859976" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3cfe78e elementor-widget elementor-widget-text-editor" data-id="3cfe78e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: left;"><b>Modellierung & Validierung: </b><b><br /></b><span style="font-weight: 400;">Anhand von Signalen können sie den Clustern der Gruppe 1 zugeordnet werden</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-76f8d77 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="76f8d77" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-d202f74" data-id="d202f74" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-32ba8f2 elementor-widget elementor-widget-text-editor" data-id="32ba8f2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="text-decoration: underline;"><b>Cluster 1:</b></span></p><p><b>Signale:</b></p><p><span style="font-weight: 400;">AT, Chrome, Smartphone, konvertiert Abends</span></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-f69d9c2" data-id="f69d9c2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3c45767 elementor-widget elementor-widget-image" data-id="3c45767" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30157" alt="Icon like click" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/like-click.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/like-click-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/like-click-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/like-click.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/like-click.png" class="attachment-large size-large wp-image-30157" alt="Icon like click" srcset="https://e-dialog.group/wp-content/uploads/2022/03/like-click.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/like-click-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/like-click-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-bea02a6 elementor-widget elementor-widget-image" data-id="bea02a6" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30160" alt="Icon shopping cart add" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png" class="attachment-large size-large wp-image-30160" alt="Icon shopping cart add" srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-872ec47 elementor-widget elementor-widget-image" data-id="872ec47" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30153" alt="Icon e-commerce apparel browse" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse.png" class="attachment-large size-large wp-image-30153" alt="Icon e-commerce apparel browse" srcset="https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-fc53ad2" data-id="fc53ad2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-76b19f5 elementor-widget elementor-widget-spacer" data-id="76b19f5" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-553ff71 elementor-widget elementor-widget-image" data-id="553ff71" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30163" alt="Icon idea strategy" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy.png" class="attachment-large size-large wp-image-30163" alt="Icon idea strategy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-dfeaa38" data-id="dfeaa38" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f4045f5 elementor-widget elementor-widget-image" data-id="f4045f5" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-full size-full wp-image-30160" alt="Icon shopping cart add" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png" class="attachment-full size-full wp-image-30160" alt="Icon shopping cart add" srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-6ec05bb elementor-widget elementor-widget-image" data-id="6ec05bb" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30153" alt="Icon e-commerce apparel browse" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse.png" class="attachment-large size-large wp-image-30153" alt="Icon e-commerce apparel browse" srcset="https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-676d94e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="676d94e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-79214cf" data-id="79214cf" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-051a6c3 elementor-widget elementor-widget-text-editor" data-id="051a6c3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="text-decoration: underline;"><b>Cluster 2:</b></span></p><p><b>Signale:</b></p><p><span style="font-weight: 400;">DE, Safari & Mozilla, Smartphone, konvertiert Abends</span></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-f795671" data-id="f795671" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b3004a8 elementor-widget elementor-widget-image" data-id="b3004a8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30160" alt="Icon shopping cart add" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png" class="attachment-large size-large wp-image-30160" alt="Icon shopping cart add" srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-d9173b3 elementor-widget elementor-widget-image" data-id="d9173b3" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30160" alt="Icon shopping cart add" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png" class="attachment-large size-large wp-image-30160" alt="Icon shopping cart add" srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-2c320e8 elementor-widget elementor-widget-image" data-id="2c320e8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30166" alt="Icon shopping cart check" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png" class="attachment-large size-large wp-image-30166" alt="Icon shopping cart check" srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-36753b8" data-id="36753b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7dc5a8c elementor-widget elementor-widget-spacer" data-id="7dc5a8c" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-702e047 elementor-widget elementor-widget-image" data-id="702e047" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30163" alt="Icon idea strategy" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy.png" class="attachment-large size-large wp-image-30163" alt="Icon idea strategy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5798dcb" data-id="5798dcb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cf0ad7d elementor-widget elementor-widget-image" data-id="cf0ad7d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-full size-full wp-image-30160" alt="Icon shopping cart add" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png" class="attachment-full size-full wp-image-30160" alt="Icon shopping cart add" srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-add-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-9957f00 elementor-widget elementor-widget-image" data-id="9957f00" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30166" alt="Icon shopping cart check" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png" class="attachment-large size-large wp-image-30166" alt="Icon shopping cart check" srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-acdccf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="acdccf0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-60e69fa" data-id="60e69fa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-133999b elementor-widget elementor-widget-text-editor" data-id="133999b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="text-decoration: underline;"><b>Cluster 3:</b></span></p><p><b>Signale:</b></p><p><span style="font-weight: 400;">DE & AT, Chrome, Desktop, konvertiert Vormittags</span></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-392b049" data-id="392b049" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-836f336 elementor-widget elementor-widget-image" data-id="836f336" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30153" alt="Icon e-commerce apparel browse" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse.png" class="attachment-large size-large wp-image-30153" alt="Icon e-commerce apparel browse" srcset="https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/e-commerce-apparel-browse-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-4202bed elementor-widget elementor-widget-image" data-id="4202bed" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30166" alt="Icon shopping cart check" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png" class="attachment-large size-large wp-image-30166" alt="Icon shopping cart check" srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-367b27e elementor-widget elementor-widget-image" data-id="367b27e" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30166" alt="Icon shopping cart check" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png" class="attachment-large size-large wp-image-30166" alt="Icon shopping cart check" srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9377efc" data-id="9377efc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-554601e elementor-widget elementor-widget-spacer" data-id="554601e" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-fbf6927 elementor-widget elementor-widget-image" data-id="fbf6927" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30163" alt="Icon idea strategy" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy.png" class="attachment-large size-large wp-image-30163" alt="Icon idea strategy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/idea-strategy-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5a022de" data-id="5a022de" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-648faa3 elementor-widget elementor-widget-spacer" data-id="648faa3" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-a45277b elementor-widget elementor-widget-image" data-id="a45277b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30166" alt="Icon shopping cart check" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png" class="attachment-large size-large wp-image-30166" alt="Icon shopping cart check" srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-c516016 elementor-widget elementor-widget-text-editor" data-id="c516016" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Signale zur Modellierung</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c8ad033 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c8ad033" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c67a469" data-id="c67a469" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7793baa elementor-widget elementor-widget-image" data-id="7793baa" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30169" alt="Icon internet" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/network-www-internet.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/network-www-internet-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/network-www-internet-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/network-www-internet.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/network-www-internet.png" class="attachment-large size-large wp-image-30169" alt="Icon internet" srcset="https://e-dialog.group/wp-content/uploads/2022/03/network-www-internet.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/network-www-internet-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/network-www-internet-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-f552528 elementor-widget elementor-widget-text-editor" data-id="f552528" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Browser Typ</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c239170" data-id="c239170" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bec1301 elementor-widget elementor-widget-image" data-id="bec1301" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30172" alt="Icon Location" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/pin-user-location.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/pin-user-location-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/pin-user-location-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/pin-user-location.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/pin-user-location.png" class="attachment-large size-large wp-image-30172" alt="Icon Location" srcset="https://e-dialog.group/wp-content/uploads/2022/03/pin-user-location.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/pin-user-location-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/pin-user-location-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-6fff75d elementor-widget elementor-widget-text-editor" data-id="6fff75d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Land</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-9c0b676" data-id="9c0b676" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7cc8faa elementor-widget elementor-widget-image" data-id="7cc8faa" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30178" alt="Icon calendar" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/calendar-favorite-1.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/calendar-favorite-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/calendar-favorite-1-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/calendar-favorite-1.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/calendar-favorite-1.png" class="attachment-large size-large wp-image-30178" alt="Icon calendar" srcset="https://e-dialog.group/wp-content/uploads/2022/03/calendar-favorite-1.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/calendar-favorite-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/calendar-favorite-1-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-2b54d28 elementor-widget elementor-widget-text-editor" data-id="2b54d28" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Tag & Uhrzeit</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-6876029" data-id="6876029" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3008b3e elementor-widget elementor-widget-image" data-id="3008b3e" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30175" alt="Icon mobile phone" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/mobile-phone-2.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/mobile-phone-2-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/mobile-phone-2-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/mobile-phone-2.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/mobile-phone-2.png" class="attachment-large size-large wp-image-30175" alt="Icon mobile phone" srcset="https://e-dialog.group/wp-content/uploads/2022/03/mobile-phone-2.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/mobile-phone-2-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/mobile-phone-2-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-aa42501 elementor-widget elementor-widget-text-editor" data-id="aa42501" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Gerätetyp</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-8cdf390" data-id="8cdf390" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b562a7f elementor-widget elementor-widget-image" data-id="b562a7f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30166" alt="Icon shopping cart check" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png" class="attachment-large size-large wp-image-30166" alt="Icon shopping cart check" srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-970a507 elementor-widget elementor-widget-text-editor" data-id="970a507" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Art der Conversion</p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-9e03e63 elementor-widget elementor-widget-text-editor" data-id="9e03e63" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>3.</p><p>Anhand dieser Charakteristika lässt sich statistisch vorhersagen, wie wahrscheinlich Conversions dieser Gruppe 1 und deren Cluster sind. So lässt sich ein Modell erstellen, welches vorhersagen kann, wie viele der nicht zuordenbaren Conversions der Kampagne attribuiert werden können.</p> </div> </div> <div class="elementor-element elementor-element-62bfe66 elementor-widget elementor-widget-text-editor" data-id="62bfe66" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>4.</p><p>Die Conversions und Interaktionen auf der Seite, die durch fehlende Cookies nicht den NutzerInnen zugeordnet werden können, werden nun stattdessen versucht mit diesen neuen Clustern zu matchen. Dieses Matching geschieht mithilfe der Signale.</p> </div> </div> <div class="elementor-element elementor-element-816e25e elementor-widget elementor-widget-text-editor" data-id="816e25e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>5.</p><p>Ist das Matching erfolgreich, gibt es einen weiteren Schritt, um die Zuweisung zu der Kampagne zu validieren. Dazu wird ein Teil der NutzerInnen der ersten Gruppe regelmäßig mit dem Modell verglichen.</p> </div> </div> <div class="elementor-element elementor-element-01a50b9 elementor-widget elementor-widget-text-editor" data-id="01a50b9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>6.</p><p>Ist das Modell valide, und stimmt die Vorhersage des Modells mit der Probe aus Gruppe 1 überein, werden diese modellierten Conversions in Display & Video 360 (DV360) oder dem Campaign Manager (CM) als Conversion der Kampagne zugewiesen. Ist das Modell nicht valide wird der Prozess erneut durchlaufen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a3a3af7 elementor-hidden-desktop elementor-hidden-tablet_extra elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a3a3af7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a322be" data-id="2a322be" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b10d3e7 elementor-widget elementor-widget-heading" data-id="b10d3e7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Der Modellierungsprozess</h2> </div> </div> <div class="elementor-element elementor-element-52bbc19 elementor-widget elementor-widget-text-editor" data-id="52bbc19" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nun kommt die Modellierung ins Spiel. Diese geschieht in 6 Schritten:</p> </div> </div> <div class="elementor-element elementor-element-9ad41af elementor-widget elementor-widget-text-editor" data-id="9ad41af" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>1.</p><p>Die beiden Gruppen an NutzerInnen werden entsprechend unterteilt, sodass sich die NutzerInnen mit 3P-Cookies in der einen, und die ohne in der anderen befinden.<br />Gruppe 1: NutzerInnen mit Cookies (3P bei Impression oder 1P bei Klick auf Ad)<br />Gruppe 2: NutzerInnen ohne Cookies</p> </div> </div> <div class="elementor-element elementor-element-7ef82d6 elementor-widget elementor-widget-text-editor" data-id="7ef82d6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>2.</p><p>Gruppe 1 wird weiter unterteilt in Cluster, basierend auf den Signalen dieser. Diese Signale umfassen unter anderem das Gerät eines Nutzers, den Aufenthaltsort, die Uhrzeit, die Art des Browsers und die Art einer Conversion. (Die genutzten Signale sind vielfältig und werden sich zukünftig sicher ebenfalls ändern.)</p> </div> </div> <div class="elementor-element elementor-element-a1e92f5 elementor-widget elementor-widget-image" data-id="a1e92f5" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="750" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20750'%3E%3C/svg%3E" class="attachment-large size-large wp-image-33010" alt="Modellierungsprozess" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/Modellierungsprozess.png 1017w, https://e-dialog.group/wp-content/uploads/2022/03/Modellierungsprozess-300x281.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/Modellierungsprozess-768x720.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Modellierungsprozess.png" /><noscript><img loading="lazy" decoding="async" width="800" height="750" src="https://e-dialog.group/wp-content/uploads/2022/03/Modellierungsprozess.png" class="attachment-large size-large wp-image-33010" alt="Modellierungsprozess" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Modellierungsprozess.png 1017w, https://e-dialog.group/wp-content/uploads/2022/03/Modellierungsprozess-300x281.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/Modellierungsprozess-768x720.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-71af06c elementor-widget elementor-widget-text-editor" data-id="71af06c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Signale zur Modellierung</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-54727b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="54727b0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-8c730f5" data-id="8c730f5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-16bc339 elementor-widget elementor-widget-image" data-id="16bc339" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30169" alt="Icon internet" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/network-www-internet.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/network-www-internet-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/network-www-internet-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/network-www-internet.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/network-www-internet.png" class="attachment-large size-large wp-image-30169" alt="Icon internet" srcset="https://e-dialog.group/wp-content/uploads/2022/03/network-www-internet.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/network-www-internet-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/network-www-internet-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-37af175 elementor-widget elementor-widget-text-editor" data-id="37af175" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Browser Typ</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-83358b4" data-id="83358b4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a589322 elementor-widget elementor-widget-image" data-id="a589322" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30172" alt="Icon Location" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/pin-user-location.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/pin-user-location-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/pin-user-location-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/pin-user-location.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/pin-user-location.png" class="attachment-large size-large wp-image-30172" alt="Icon Location" srcset="https://e-dialog.group/wp-content/uploads/2022/03/pin-user-location.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/pin-user-location-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/pin-user-location-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-8ccb435 elementor-widget elementor-widget-text-editor" data-id="8ccb435" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Land</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-f531adb" data-id="f531adb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b50b0d9 elementor-widget elementor-widget-image" data-id="b50b0d9" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30178" alt="Icon calendar" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/calendar-favorite-1.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/calendar-favorite-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/calendar-favorite-1-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/calendar-favorite-1.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/calendar-favorite-1.png" class="attachment-large size-large wp-image-30178" alt="Icon calendar" srcset="https://e-dialog.group/wp-content/uploads/2022/03/calendar-favorite-1.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/calendar-favorite-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/calendar-favorite-1-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-4d0bf21 elementor-widget elementor-widget-text-editor" data-id="4d0bf21" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Tag & Uhrzeit</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-deff344" data-id="deff344" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bda44a5 elementor-widget elementor-widget-image" data-id="bda44a5" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30175" alt="Icon mobile phone" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/mobile-phone-2.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/mobile-phone-2-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/mobile-phone-2-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/mobile-phone-2.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/mobile-phone-2.png" class="attachment-large size-large wp-image-30175" alt="Icon mobile phone" srcset="https://e-dialog.group/wp-content/uploads/2022/03/mobile-phone-2.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/mobile-phone-2-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/mobile-phone-2-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-7082102 elementor-widget elementor-widget-text-editor" data-id="7082102" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Gerätetyp</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-0981d98" data-id="0981d98" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bf763f8 elementor-widget elementor-widget-image" data-id="bf763f8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30166" alt="Icon shopping cart check" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-150x150.png 150w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png" /><noscript><img loading="lazy" decoding="async" width="512" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png" class="attachment-large size-large wp-image-30166" alt="Icon shopping cart check" srcset="https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check.png 512w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/shopping-cart-check-150x150.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> <div class="elementor-element elementor-element-3c72811 elementor-widget elementor-widget-text-editor" data-id="3c72811" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Art der Conversion</p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-fadd5cf elementor-widget elementor-widget-text-editor" data-id="fadd5cf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>3.</p><p>Anhand dieser Charakteristika lässt sich statistisch vorhersagen, wie wahrscheinlich Conversions dieser Gruppe 1 und deren Cluster sind. So lässt sich ein Modell erstellen, welches vorhersagen kann, wie viele der nicht zuordenbaren Conversions der Kampagne attribuiert werden können.</p> </div> </div> <div class="elementor-element elementor-element-6597a94 elementor-widget elementor-widget-text-editor" data-id="6597a94" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>4.</p><p>Die Conversions und Interaktionen auf der Seite, die durch fehlende Cookies nicht den NutzerInnen zugeordnet werden können, werden nun stattdessen versucht mit diesen neuen Clustern zu matchen. Dieses Matching geschieht mithilfe der Signale.</p> </div> </div> <div class="elementor-element elementor-element-27e8f97 elementor-widget elementor-widget-text-editor" data-id="27e8f97" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>5.</p><p>Ist das Matching erfolgreich, gibt es einen weiteren Schritt, um die Zuweisung zu der Kampagne zu validieren. Dazu wird ein Teil der NutzerInnen der ersten Gruppe regelmäßig mit dem Modell verglichen.</p> </div> </div> <div class="elementor-element elementor-element-239dfac elementor-widget elementor-widget-text-editor" data-id="239dfac" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>6.</p><p>Ist das Modell valide, und stimmt die Vorhersage des Modells mit der Probe aus Gruppe 1 überein, werden diese modellierten Conversions in Display & Video 360 (DV360) oder dem Campaign Manager (CM) als Conversion der Kampagne zugewiesen. Ist das Modell nicht valide wird der Prozess erneut durchlaufen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a168b46 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a168b46" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad12533" data-id="ad12533" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1381f03 elementor-widget elementor-widget-heading" data-id="1381f03" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Die Implementierung</h2> </div> </div> <div class="elementor-element elementor-element-5ac6efc elementor-widget elementor-widget-text-editor" data-id="5ac6efc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Klingt gut, aber wie können modellierte Conversions inkludiert werden? Dazu muss ein Haken in den folgenden Einstellungen gesetzt werden:</p> </div> </div> <div class="elementor-element elementor-element-4d1c1a7 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="4d1c1a7" data-element_type="widget" data-widget_type="blockquote.default"> <div class="elementor-widget-container"> <blockquote class="elementor-blockquote"> <p class="elementor-blockquote__content"> Campaign Manager: Werbetreibender > Floodlight-Konfiguration > Attributionsmodelle </p> </blockquote> </div> </div> <div class="elementor-element elementor-element-4a5dcd8 elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote" data-id="4a5dcd8" data-element_type="widget" data-widget_type="blockquote.default"> <div class="elementor-widget-container"> <blockquote class="elementor-blockquote"> <p class="elementor-blockquote__content"> DV360: Werbetreibender > Ressourcen > Floodlight-Gruppe > Allgemeine Angaben > Attribution > Attributionsmodelle </p> </blockquote> </div> </div> <div class="elementor-element elementor-element-29a51c4 elementor-widget elementor-widget-heading" data-id="29a51c4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Tipps:</h3> </div> </div> <div class="elementor-element elementor-element-2b7a696 elementor-widget elementor-widget-text-editor" data-id="2b7a696" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um die Modellierung bestmöglich zu gestalten, empfiehlt sich, dass Global Site Tags oder der GTM verwendet, die Einwilligungserklärung der Website entsprechend angepasst, und die “Erweiterte Attribution” im Campaign Manager in der Floodlight Konfiguration angewählt werden.<br /><br />Die Conversionmodellierung ist nur eine von vielen Möglichkeiten, sich auf die Zeit nach dem 3rd-Party Cookie vorzubereiten. Laden Sie <a href="https://e-dialog.group/at/whitepaper/die-post-cookie-ara-faq/">hier unser FAQ zur Cookieless Future</a> herunter.</p> </div> </div> <div class="elementor-element elementor-element-55d2a62 elementor-widget elementor-widget-heading" data-id="55d2a62" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Bei Fragen stehen Ihnen unsere Post-Cookie-ExpertInnen gerne zur Verfügung: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a>.</h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61662 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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