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</ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Programmatic Display, Video & Everything</span> <span class="arrow">></span> <span class="child">YouTube Shorts Ads - Wie funktionieren sie?</span> </div> </div> <div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1024x549.jpg);"><div class="container"><h1>YouTube Shorts Ads - Wie funktionieren sie?</h1><p class="author">von Andjela Stevic</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">04. Mai 2023</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 5</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Bei YouTube Shorts handelt es sich um vertikale Kurzvideos mit einer Länge von 10 bis zu 60 Sek., welche in einem eigenen Tab in der YouTube App verfügbar sind. Über DV360 gibt es mehrere Möglichkeiten, um auf das Inventar von YouTube Shorts zuzugreifen und Werbeanzeigen in der Shorts-Umgebung auszuspielen. Damit kann die Reichweite der eigenen Videokampagne erweitert werden und die NutzerInnen können mit dem Call to Action zu einer gewünschten Handlung animiert werden.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Programmatic Display, Video & Everything</div><p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="/ch/bessere-kampagnen/#programmatic-display-video-everything" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="47037" class="elementor elementor-47037 elementor-46993" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-2b2312ba elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2b2312ba" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76c2b17e" data-id="76c2b17e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4dd46b63 elementor-widget elementor-widget-text-editor" data-id="4dd46b63" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>YouTube Shorts Ads sind ein neues Format auf dem Markt, welches auch über DV360 buchbar ist. In diesem Blogartikel zeigen wir Ihnen, wie Sie Werbeanzeigen auf YouTube Shorts schalten können!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-881815c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="881815c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d81c52" data-id="3d81c52" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-afb1ec3 elementor-widget elementor-widget-heading" data-id="afb1ec3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was sind YouTube Shorts (Ads) und wo finde ich sie?</h2> </div> </div> <div class="elementor-element elementor-element-7ce175d elementor-widget elementor-widget-text-editor" data-id="7ce175d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>YouTube Shorts wurden 2020 in Indien gelauncht und sind seit März 2021 auch in anderen Ländern weltweit verfügbar. Bei YouTube Shorts handelt es sich um vertikale Videos (9:16) mit einer Länge von 10 bis 60 Sekunden. Sie können sofort übersprungen werden, daher ist es besonders wichtig die Aufmerksamkeit der ZuschauerInnen von der ersten Sekunde weg zu fangen. Laut YouTube haben Shorts 30 Mrd. Aufrufe täglich und mehr als 1,5 Mrd. NutzerInnen weltweit. Sie sind unter einem eigenen Tab in der Navigationsleiste zu finden.</p><p>Mehr Infos zu Shorts und wie man sie direkt auf YouTube erstellen kann, finden Sie hier: <a href="https://support.google.com/youtube/answer/10059070?hl=de&ref_topic=10343432">Einführung Kurzvideos auf YouTube</a></p> </div> </div> <div class="elementor-element elementor-element-ba921f6 elementor-widget elementor-widget-text-editor" data-id="ba921f6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Werbeanzeigen erscheinen zwischen den organischen YouTube Shorts Videos und können genauso sofort übersprungen werden bzw. laufen ansonsten im Loop. Die Videos werden als “Anzeige” gekennzeichnet, allerdings ist das restliche Layout identisch mit den organischen Shorts Videos. Aus diesem Grund werden die Ads auf der ersten Blick nicht als Werbung wahrgenommen und sind dadurch weniger “störend”. </p><p>Mit dem passenden Call to Action kann man die Zuschauer*innen auf die eigene Webseite einladen oder zu den im Video vorgestellten Produkten verlinken.</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-317afcc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="317afcc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2c01414" data-id="2c01414" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7cbfdac elementor-widget elementor-widget-image" data-id="7cbfdac" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="183" height="470" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20183%20470'%3E%3C/svg%3E" class="attachment-large size-large wp-image-47029" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/05/youtube-shorts-ads-scrolling.png 183w, https://e-dialog.group/wp-content/uploads/2023/05/youtube-shorts-ads-scrolling-117x300.png 117w" data-lazy-sizes="(max-width: 183px) 100vw, 183px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/05/youtube-shorts-ads-scrolling.png" /><noscript><img fetchpriority="high" decoding="async" width="183" height="470" src="https://e-dialog.group/wp-content/uploads/2023/05/youtube-shorts-ads-scrolling.png" class="attachment-large size-large wp-image-47029" alt="" srcset="https://e-dialog.group/wp-content/uploads/2023/05/youtube-shorts-ads-scrolling.png 183w, https://e-dialog.group/wp-content/uploads/2023/05/youtube-shorts-ads-scrolling-117x300.png 117w" sizes="(max-width: 183px) 100vw, 183px" /></noscript> </div> </div> <div class="elementor-element elementor-element-ebfeb57 elementor-widget elementor-widget-text-editor" data-id="ebfeb57" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><a href="https://support.google.com/youtube/answer/12504220?hl=en">Quelle: Google</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9dea161" data-id="9dea161" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ac67fdb elementor-widget elementor-widget-image" data-id="ac67fdb" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="461" height="863" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20461%20863'%3E%3C/svg%3E" class="attachment-large size-large wp-image-47012" alt="Beispiel YouTube Shorts Video" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-08-15-52-56.png 461w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-08-15-52-56-160x300.png 160w" data-lazy-sizes="(max-width: 461px) 100vw, 461px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-08-15-52-56.png" /><noscript><img decoding="async" width="461" height="863" src="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-08-15-52-56.png" class="attachment-large size-large wp-image-47012" alt="Beispiel YouTube Shorts Video" srcset="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-08-15-52-56.png 461w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-08-15-52-56-160x300.png 160w" sizes="(max-width: 461px) 100vw, 461px" /></noscript> </div> </div> <div class="elementor-element elementor-element-26ef882 elementor-widget elementor-widget-text-editor" data-id="26ef882" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><a href="https://services.google.com/fh/files/misc/202203_external_onesheeter_global_youtube_shorts.pdf">Quelle: Google</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-dfdb2aa" data-id="dfdb2aa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f7d9501 elementor-widget elementor-widget-image" data-id="f7d9501" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="292" height="553" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20292%20553'%3E%3C/svg%3E" class="attachment-large size-large wp-image-47015" alt="Beispiel YouTube Shorts Video" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-10-14-12-39.png 292w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-10-14-12-39-158x300.png 158w" data-lazy-sizes="(max-width: 292px) 100vw, 292px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-10-14-12-39.png" /><noscript><img loading="lazy" decoding="async" width="292" height="553" src="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-10-14-12-39.png" class="attachment-large size-large wp-image-47015" alt="Beispiel YouTube Shorts Video" srcset="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-10-14-12-39.png 292w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-10-14-12-39-158x300.png 158w" sizes="(max-width: 292px) 100vw, 292px" /></noscript> </div> </div> <div class="elementor-element elementor-element-3f05322 elementor-widget elementor-widget-text-editor" data-id="3f05322" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><a href="https://services.google.com/fh/files/misc/202203_external_onesheeter_global_youtube_shorts.pdf">Quelle: Google</a></p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-c906660 elementor-widget elementor-widget-text-editor" data-id="c906660" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Beispiele YouTube Shorts Ads</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-07989ff elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="07989ff" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f46814a" data-id="f46814a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b904b49 elementor-widget elementor-widget-heading" data-id="b904b49" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wie kann ich Werbung auf YouTube Shorts buchen?</h2> </div> </div> <div class="elementor-element elementor-element-b60585f elementor-widget elementor-widget-text-editor" data-id="b60585f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Es gibt mehrere Buchungsarten in DV360, welche die Ausspielung der Shorts Ads ermöglichen. Wir zeigen Ihnen, wie sie funktionieren und welche Vorteile die jeweiligen Einkaufsarten bieten.</p> </div> </div> <div class="elementor-element elementor-element-b28260a elementor-widget elementor-widget-heading" data-id="b28260a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">YouTube Shorts Ads über Efficient Reach</h3> </div> </div> <div class="elementor-element elementor-element-a2fd0f9 elementor-widget elementor-widget-text-editor" data-id="a2fd0f9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Über den Einkaufstyp Efficient Reach können YouTube Anzeigen auf TKP-Basis eingekauft werden, mit dem Ziel, die Brand Awareness zu steigern. Seit Ende 2023 können auch YouTube Shorts Ads über Efficient Reach eingekauft werden. Dazu müssen folgende Einstellungen in DV360 ausgewählt werden:</p><ol><li>New Line Item</li><li>Line Item Type → YouTube & partners video</li><li>Objective → Brand Awareness & Reach</li><li>Line Item Subtype→ Efficient Reach + das Häkchen bei “Include in-feed and Shorts ads” muss gesetzt werden<br /><em>Achtung: Die Einstellungen können im Nachhinein nicht mehr geändert werden, daher sollte man im Zweifelsfall lieber das Häkchen setzen und im Anschluss entscheiden, welche Ad Formate verwendet werden.</em></li><li>Next</li><li>Im zweiten Schritt kann man zwischen den Ad Formaten InStream Ads, In-feed Ads und Shorts wählen. Es besteht die Möglichkeit, alle drei Formate gemeinsam zu verwenden, zwei davon oder nur einen. </li></ol> </div> </div> <div class="elementor-element elementor-element-bb4f8bf elementor-widget elementor-widget-image" data-id="bb4f8bf" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="494" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20494'%3E%3C/svg%3E" class="attachment-large size-large wp-image-56522" alt="YouTube Shorts Ads - YouTube Efficient Reach Einstellungen in DV360" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1_-youtube-efficient-reach-einstellungen-in-dv360-1024x632.png 1024w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1_-youtube-efficient-reach-einstellungen-in-dv360-300x185.png 300w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1_-youtube-efficient-reach-einstellungen-in-dv360-768x474.png 768w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1_-youtube-efficient-reach-einstellungen-in-dv360-1536x948.png 1536w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1_-youtube-efficient-reach-einstellungen-in-dv360-1021x630.png 1021w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1_-youtube-efficient-reach-einstellungen-in-dv360.png 1816w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1_-youtube-efficient-reach-einstellungen-in-dv360-1024x632.png" /><noscript><img loading="lazy" decoding="async" width="800" height="494" src="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1_-youtube-efficient-reach-einstellungen-in-dv360-1024x632.png" class="attachment-large size-large wp-image-56522" alt="YouTube Shorts Ads - YouTube Efficient Reach Einstellungen in DV360" srcset="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1_-youtube-efficient-reach-einstellungen-in-dv360-1024x632.png 1024w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1_-youtube-efficient-reach-einstellungen-in-dv360-300x185.png 300w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1_-youtube-efficient-reach-einstellungen-in-dv360-768x474.png 768w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1_-youtube-efficient-reach-einstellungen-in-dv360-1536x948.png 1536w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1_-youtube-efficient-reach-einstellungen-in-dv360-1021x630.png 1021w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1_-youtube-efficient-reach-einstellungen-in-dv360.png 1816w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-85c33c9 elementor-widget elementor-widget-text-editor" data-id="85c33c9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Screenshot: YouTube Efficient Reach Einstellungen in DV360</p> </div> </div> <div class="elementor-element elementor-element-8cdb53d elementor-widget elementor-widget-heading" data-id="8cdb53d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">YouTube Shorts Ads über Video View Campaigns (VVC)</h3> </div> </div> <div class="elementor-element elementor-element-3e1a9cd elementor-widget elementor-widget-text-editor" data-id="3e1a9cd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Video View Campaigns liegen tiefer im Funnel und haben als Ziel die Produkt- und Brand Consideration. Der Einkauf erfolgt auf Cost per View (CPV) Basis und dadurch wird eine hohe Completion Rate angestrebt. Ähnlich wie beim Subtype Efficient Reach können unterschiedliche Formate gleichzeitig verwendet werden, allerdings kann man nicht einzelne Formate ausschließen. </p><p>Damit YouTube Shorts über eine Video View Campaign gebucht werden können, müssen folgende Einstellungen ausgewählt werden:</p><ol><li>New Line Item</li><li>Line Item Type → YouTube & partners video</li><li>Objective → Product and brand consideration</li><li>Line Item Subtype→ Video views + das Häkchen bei “Use multiple formats, including Shorts ads” muss gesetzt werden.</li></ol> </div> </div> <div class="elementor-element elementor-element-e1d66b1 elementor-widget elementor-widget-image" data-id="e1d66b1" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="343" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20343'%3E%3C/svg%3E" class="attachment-large size-large wp-image-56525" alt="YouTube Shorts Ads - YouTube Video View Campaign Einstellungen in DV360" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2_-youtube-video-view-campaign-einstellungen-in-dv360-1024x439.png 1024w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2_-youtube-video-view-campaign-einstellungen-in-dv360-300x129.png 300w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2_-youtube-video-view-campaign-einstellungen-in-dv360-768x330.png 768w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2_-youtube-video-view-campaign-einstellungen-in-dv360-1536x659.png 1536w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2_-youtube-video-view-campaign-einstellungen-in-dv360-1200x515.png 1200w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2_-youtube-video-view-campaign-einstellungen-in-dv360.png 1806w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2_-youtube-video-view-campaign-einstellungen-in-dv360-1024x439.png" /><noscript><img loading="lazy" decoding="async" width="800" height="343" src="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2_-youtube-video-view-campaign-einstellungen-in-dv360-1024x439.png" class="attachment-large size-large wp-image-56525" alt="YouTube Shorts Ads - YouTube Video View Campaign Einstellungen in DV360" srcset="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2_-youtube-video-view-campaign-einstellungen-in-dv360-1024x439.png 1024w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2_-youtube-video-view-campaign-einstellungen-in-dv360-300x129.png 300w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2_-youtube-video-view-campaign-einstellungen-in-dv360-768x330.png 768w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2_-youtube-video-view-campaign-einstellungen-in-dv360-1536x659.png 1536w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2_-youtube-video-view-campaign-einstellungen-in-dv360-1200x515.png 1200w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2_-youtube-video-view-campaign-einstellungen-in-dv360.png 1806w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-cc03d3e elementor-widget elementor-widget-text-editor" data-id="cc03d3e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Screenshot: <span style="font-weight: 400;">YouTube Video View Campaign Einstellungen in DV360</span></p> </div> </div> <div class="elementor-element elementor-element-0242e2a elementor-widget elementor-widget-text-editor" data-id="0242e2a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><em>Achtung: Bei diesem YouTube Type wird auf eine Hohe Completion Rate optimiert, daher kann es sein, dass Formate mit einer besseren Completion Rate (Bumper, InStream) bevorzugt werden und Shorts Ads nur einen geringen Anteil an der Ausspielung bekommen.</em></p> </div> </div> <div class="elementor-element elementor-element-0e31ba2 elementor-widget elementor-widget-heading" data-id="0e31ba2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">YouTube Shorts über Video Action Campaigns (VAC)</h3> </div> </div> <div class="elementor-element elementor-element-24a87e1 elementor-widget elementor-widget-text-editor" data-id="24a87e1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Shorts Ads können ebenfalls im Lower Funnel zum Einsatz kommen, indem sie über Video Action Campaigns gebucht werden. Video Action Campaigns optimieren auf Conversions, daher ist es unbedingt notwendig, Floodlight Activities zu hinterlegen. Bei der Bidding Strategie kann zwischen “Maximize Conversions” und “Target CPA” gewählt werden. Als Conversions können Hard Conversions wie Transaktionen ausgewählt werden oder auch Soft Conversions wie z.B. qualitative Webseitenbesuche. Diese Buchungsart eignet sich besonders gut für die Steigerung der On-Site Performance über YouTube. </p><p>Video Action Campaigns in DV360 werden wie folgt gebucht:</p><ol><li>New Line Item</li><li>Line Item Type → YouTube & partners video</li><li>Objective → Drive conversions</li><li>Line Item Subtype → Video action</li></ol> </div> </div> <div class="elementor-element elementor-element-2acd0a8 elementor-widget elementor-widget-image" data-id="2acd0a8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="418" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20418'%3E%3C/svg%3E" class="attachment-large size-large wp-image-56528" alt="YouTube Shorts Ads - YouTube Video Action Campaign Einstellungen in DV360" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-3_-youtube-video-action-campaign-einstellungen-in-dv360-1024x535.png 1024w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-3_-youtube-video-action-campaign-einstellungen-in-dv360-300x157.png 300w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-3_-youtube-video-action-campaign-einstellungen-in-dv360-768x402.png 768w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-3_-youtube-video-action-campaign-einstellungen-in-dv360-1536x803.png 1536w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-3_-youtube-video-action-campaign-einstellungen-in-dv360-1200x627.png 1200w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-3_-youtube-video-action-campaign-einstellungen-in-dv360.png 1819w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-3_-youtube-video-action-campaign-einstellungen-in-dv360-1024x535.png" /><noscript><img loading="lazy" decoding="async" width="800" height="418" src="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-3_-youtube-video-action-campaign-einstellungen-in-dv360-1024x535.png" class="attachment-large size-large wp-image-56528" alt="YouTube Shorts Ads - YouTube Video Action Campaign Einstellungen in DV360" srcset="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-3_-youtube-video-action-campaign-einstellungen-in-dv360-1024x535.png 1024w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-3_-youtube-video-action-campaign-einstellungen-in-dv360-300x157.png 300w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-3_-youtube-video-action-campaign-einstellungen-in-dv360-768x402.png 768w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-3_-youtube-video-action-campaign-einstellungen-in-dv360-1536x803.png 1536w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-3_-youtube-video-action-campaign-einstellungen-in-dv360-1200x627.png 1200w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-3_-youtube-video-action-campaign-einstellungen-in-dv360.png 1819w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-e92617d elementor-widget elementor-widget-text-editor" data-id="e92617d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Screenshot: YouTube Video Action Campaign Einstellungen in DV360</p> </div> </div> <div class="elementor-element elementor-element-b8841ca elementor-widget elementor-widget-text-editor" data-id="b8841ca" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><em>Achtung: Bei Video Action Campaigns kann das Inventar ebenfalls nicht nur auf Shorts Ads eingeschränkt werden, stattdessen wird ein Mix aus unterschiedlichen Formaten ausgespielt. </em></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a688d14 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a688d14" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-527924a" data-id="527924a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cf29067 elementor-widget elementor-widget-heading" data-id="cf29067" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was sollte ich beachten?</h2> </div> </div> <div class="elementor-element elementor-element-b73d105 elementor-widget elementor-widget-text-editor" data-id="b73d105" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Hier sind noch einige Tipps, die Sie beim Buchen einer YouTube Shorts Kampagne beachten sollten.</span></p><p><span style="font-weight: 400;">Achten Sie auf passende Werbemittel und Gestaltung der Videos:</span></p><ul><li>Verwenden Sie für die YouTube Shorts Kampagne <strong>hochformatige Videos (9:16)</strong> mit einer Länge zwischen 10 und 60 Sekunden.</li><li>Laden Sie die Videos <strong>als YouTube Shorts</strong> hoch und benutzen Sie diese URL beim Kampagnen-Setup.</li><li>Vermeiden Sie die unteren 20% des Videos mit essentiellen Bestandteilen zu <strong>besetzen</strong>, da diese Teile möglicherweise in der Ansicht bedeckt werden oder nicht gut sichtbar sind. </li><li>Platzieren Sie das <strong>Logo</strong> im sichtbaren Bereich des Videos über die gesamte Videolänge hinweg</li></ul> </div> </div> <div class="elementor-element elementor-element-c2f228a elementor-widget elementor-widget-text-editor" data-id="c2f228a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>YouTube Shorts können sofort “weg-geswiped” bzw. übersprungen werden, daher </p><ul><li>ist es wichtig, die <strong>Aufmerksamkeit</strong> schnell zu wecken und die wichtigsten Informationen am Anfang des Videos zu zeigen.</li><li>Passen Sie die Videoinhalte an die <strong>Umgebung</strong> an und folgen Sie aktuellen <strong>Trends</strong>, damit die Videos natürlich wirken und bis zum Ende angeschaut werden.</li></ul> </div> </div> <div class="elementor-element elementor-element-6b760ba elementor-widget elementor-widget-text-editor" data-id="6b760ba" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>YouTube Shorts bieten mehrere Möglichkeiten zum Interagieren:</p><ul><li>Verwenden Sie einen passenden <strong>Call to Action</strong>, um die ZuschauerInnen zum Handeln zu animieren. (z.B. “Jetzt entdecken”; “Mehr Infos”; “Zum Shop”; “Kaufen”; “Shop Now”)</li><li>Nutzen Sie <strong>Hashtags</strong>.</li><li>Mithilfe eines <strong>YouTube Reports</strong> können Sie sich Metriken wie Engagements, Engagement Rate, Likes, New subscribers etc. auswerten lassen.</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-178c396 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="178c396" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a58eb9b" data-id="a58eb9b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-84c2646 elementor-widget elementor-widget-heading" data-id="84c2646" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Reporting in DV360</h2> </div> </div> <div class="elementor-element elementor-element-346fac2 elementor-widget elementor-widget-text-editor" data-id="346fac2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mithilfe der Dimension “YouTube Ad Format” können Shorts detailliert in einem YouTube Report analysiert werden. Diese Reporting-Dimension ist vor allem vorteilhaft, wenn in einem Line Item mehrere Anzeigenformate gebucht sind. Die Dimension unterscheidet Formate wie folgt: skippable in-stream, bumper, non-skippable in-stream, in-feed und Shorts ads.</p><p><em>Achtung: Diese Dimension ist nur bei Efficient Reach und Video View Campaigns verfügbar, nicht aber bei Video Action Campaigns.</em></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-39f18a5a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="39f18a5a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19a8da4d" data-id="19a8da4d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-70037646 elementor-widget elementor-widget-heading" data-id="70037646" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit:</h2> </div> </div> <div class="elementor-element elementor-element-4b4d9747 elementor-widget elementor-widget-text-editor" data-id="4b4d9747" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die unterschiedlichen Einkaufsarten über DV360 ermöglichen den Einsatz von YouTube Shorts Ads entlang des gesamten Funnels. Dadurch kann man mithilfe von Shorts Ads einerseits die Reichweite erhöhen, besser mit NutzerInnen interagieren und andererseits auch die On-Site Performance steigern.</p> </div> </div> <div class="elementor-element elementor-element-2024925 elementor-widget elementor-widget-text-editor" data-id="2024925" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Haben Sie noch Fragen oder wollen Sie selbst mit YouTube Shorts Ads in DV360 starten? Wir unterstützen Sie gerne: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61662 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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