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menu-item-37046"><a href="https://e-dialog.group/de/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37045"><a href="https://e-dialog.group/de/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37047"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37049"><a href="https://e-dialog.group/de/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37048"><a href="https://e-dialog.group/de/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37051"><a href="https://e-dialog.group/de/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37050"><a href="https://e-dialog.group/de/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category">Programmatic Display, Video & Everything</span> <span class="arrow">></span> <span class="child">YouTube Shorts Ads - Wie funktionieren sie?</span> </div> </div> <div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1024x549.jpg);"><div class="container"><h1>YouTube Shorts Ads - Wie funktionieren sie?</h1><p class="author">von Andjela Stevic</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">04. Mai 2023</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Bei YouTube Shorts handelt es sich um vertikale Kurzvideos mit einer Länge von 10 bis zu 60 Sek., welche in einem eigenen Tab in der YouTube App verfügbar sind. Mithilfe einer YouTube Video Action Campaign ist es über DV360 möglich, auf das Inventar von YouTube Shorts zuzugreifen und Werbeanzeigen zwischen den Kurzvideos auszuspielen. Damit kann die Reichweite der eigenen Videokampagne erweitern und die NutzerInnen mit dem Call to Action zu einer gewünschten Handlung animiert werden. </p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><h3>Programmatic Display, Video & Everything</h3><p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="/de/bessere-kampagnen/#programmatic-display-video-everything" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="47036" class="elementor elementor-47036 elementor-46993"> <section class="elementor-section elementor-top-section elementor-element elementor-element-2b2312ba elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2b2312ba" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76c2b17e" data-id="76c2b17e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4dd46b63 elementor-widget elementor-widget-text-editor" data-id="4dd46b63" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>YouTube Shorts Ads sind ein neues Format auf dem Markt, welches auch über DV360 buchbar ist. In diesem Blogartikel zeigen wir Ihnen, wie Sie Werbeanzeigen auf YouTube Shorts schalten können!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-881815c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="881815c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d81c52" data-id="3d81c52" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-afb1ec3 elementor-widget elementor-widget-heading" data-id="afb1ec3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-default">Was sind YouTube Shorts (Ads) und wo finde ich sie?</h2> </div> </div> <div class="elementor-element elementor-element-7ce175d elementor-widget elementor-widget-text-editor" data-id="7ce175d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>YouTube Shorts wurden 2020 in Indien gelauncht und sind seit März 2021 auch in anderen Ländern weltweit verfügbar. Bei YouTube Shorts handelt es sich um vertikale Videos (9:16) mit einer Länge von 10 bis 60 Sekunden. Sie können sofort übersprungen werden, daher ist es besonders wichtig die Aufmerksamkeit der ZuschauerInnen von der ersten Sekunde weg zu fangen. Laut YouTube haben Shorts 30 Mrd. Aufrufe täglich und mehr als 1,5 Mrd. NutzerInnen weltweit. Sie sind unter einem eigenen Tab in der Navigationsleiste zu finden.</p><p>Mehr Infos zu Shorts und wie man sie direkt auf YouTube erstellen kann, finden Sie hier: <a href="https://support.google.com/youtube/answer/10059070?hl=de&ref_topic=10343432">Einführung Kurzvideos auf YouTube</a></p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-87b0faa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="87b0faa" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-02598df" data-id="02598df" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8aa75a1 elementor-widget elementor-widget-image" data-id="8aa75a1" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="473" height="1024" src="https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-1-473x1024.jpeg" class="attachment-large size-large wp-image-46994" alt="Beispiel YouTube Shorts Video" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-1-473x1024.jpeg 473w, https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-1-138x300.jpeg 138w, https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-1-768x1664.jpeg 768w, https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-1-709x1536.jpeg 709w, https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-1-945x2048.jpeg 945w, https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-1.jpeg 1080w" sizes="(max-width: 473px) 100vw, 473px" /> </div> </div> <div class="elementor-element elementor-element-8337041 elementor-widget elementor-widget-text-editor" data-id="8337041" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><a href="https://www.youtube.com/shorts/DYXPvmFViVw">Video ansehen</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0e293a0" data-id="0e293a0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-490e8d8 elementor-widget elementor-widget-image" data-id="490e8d8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="473" height="1024" src="https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-4-473x1024.jpg" class="attachment-large size-large wp-image-47000" alt="Beispiel YouTube Shorts Video" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-4-473x1024.jpg 473w, https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-4-138x300.jpg 138w, https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-4-768x1664.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-4-709x1536.jpg 709w, https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-4-945x2048.jpg 945w, https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-4.jpg 1080w" sizes="(max-width: 473px) 100vw, 473px" /> </div> </div> <div class="elementor-element elementor-element-beec51f elementor-widget elementor-widget-text-editor" data-id="beec51f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <a href="https://www.youtube.com/shorts/ocNupe3A0Fo">Video ansehen</a> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e53df42" data-id="e53df42" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d4c7a11 elementor-widget elementor-widget-image" data-id="d4c7a11" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="473" height="1024" src="https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-2-473x1024.jpg" class="attachment-large size-large wp-image-46997" alt="Beispiel YouTube Shorts Video" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-2-473x1024.jpg 473w, https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-2-138x300.jpg 138w, https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-2-768x1664.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-2-709x1536.jpg 709w, https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-2-945x2048.jpg 945w, https://e-dialog.group/wp-content/uploads/2023/05/beispiel-youtube-shorts-video-2.jpg 1080w" sizes="(max-width: 473px) 100vw, 473px" /> </div> </div> <div class="elementor-element elementor-element-e5d1ffa elementor-widget elementor-widget-text-editor" data-id="e5d1ffa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <a href="https://www.youtube.com/shorts/emi6DnAotAE">Video ansehen</a> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-ed2223b elementor-widget elementor-widget-text-editor" data-id="ed2223b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Beispiele YouTube Shorts Videos</p> </div> </div> <div class="elementor-element elementor-element-ba921f6 elementor-widget elementor-widget-text-editor" data-id="ba921f6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Werbeanzeigen erscheinen zwischen den organischen YouTube Shorts Videos und können genauso sofort übersprungen werden bzw. ansonsten laufen sie im Loop. Die Videos werden als “Anzeige” gekennzeichnet, allerdings ist das restliche Layout identisch mit den organischen Shorts Videos. Aus diesem Grund werden die Ads nicht auf der ersten Blick als Werbung wahrgenommen und sind dadurch weniger “störend”. </p><p>Mit dem passenden Call to Action kann man die ZuschauerInnen auf die eigene Webseite einladen oder zu den im Video vorgestellten Produkten verlinken. </p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-317afcc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="317afcc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2c01414" data-id="2c01414" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7cbfdac elementor-widget elementor-widget-image" data-id="7cbfdac" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="183" height="470" src="https://e-dialog.group/wp-content/uploads/2023/05/youtube-shorts-ads-scrolling.png" class="attachment-large size-large wp-image-47029" alt="" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/05/youtube-shorts-ads-scrolling.png 183w, https://e-dialog.group/wp-content/uploads/2023/05/youtube-shorts-ads-scrolling-117x300.png 117w" sizes="(max-width: 183px) 100vw, 183px" /> </div> </div> <div class="elementor-element elementor-element-ebfeb57 elementor-widget elementor-widget-text-editor" data-id="ebfeb57" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><a href="https://support.google.com/youtube/answer/12504220?hl=en">Quelle: Google</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9dea161" data-id="9dea161" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ac67fdb elementor-widget elementor-widget-image" data-id="ac67fdb" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="461" height="863" src="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-08-15-52-56.png" class="attachment-large size-large wp-image-47012" alt="Beispiel YouTube Shorts Video" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-08-15-52-56.png 461w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-08-15-52-56-160x300.png 160w" sizes="(max-width: 461px) 100vw, 461px" /> </div> </div> <div class="elementor-element elementor-element-26ef882 elementor-widget elementor-widget-text-editor" data-id="26ef882" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><a href="https://services.google.com/fh/files/misc/202203_external_onesheeter_global_youtube_shorts.pdf">Quelle: Google</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-dfdb2aa" data-id="dfdb2aa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f7d9501 elementor-widget elementor-widget-image" data-id="f7d9501" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="292" height="553" src="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-10-14-12-39.png" class="attachment-large size-large wp-image-47015" alt="Beispiel YouTube Shorts Video" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-10-14-12-39.png 292w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2023-03-10-14-12-39-158x300.png 158w" sizes="(max-width: 292px) 100vw, 292px" /> </div> </div> <div class="elementor-element elementor-element-3f05322 elementor-widget elementor-widget-text-editor" data-id="3f05322" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><a href="https://services.google.com/fh/files/misc/202203_external_onesheeter_global_youtube_shorts.pdf">Quelle: Google</a></p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-c906660 elementor-widget elementor-widget-text-editor" data-id="c906660" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Beispiele YouTube Shorts Ads</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-07989ff elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="07989ff" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f46814a" data-id="f46814a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b904b49 elementor-widget elementor-widget-heading" data-id="b904b49" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wie kann ich Werbung auf YouTube Shorts buchen?</h2> </div> </div> <div class="elementor-element elementor-element-b60585f elementor-widget elementor-widget-text-editor" data-id="b60585f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auf das YouTube Shorts Inventar kann man über DV360 zugreifen und Werbeanzeigen in der YouTube Shorts Umgebung ausspielen. Das ist über eine YouTube Video Action Campaign möglich. Dazu ist es notwendig den Line Item Typ “YouTube & Partners video” auszuwählen und anschließend den Typ “Drive conversions” anzuklicken (siehe Screenshot 1). </p> </div> </div> <div class="elementor-element elementor-element-bb4f8bf elementor-widget elementor-widget-image" data-id="bb4f8bf" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="422" src="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1-1024x540.png" class="attachment-large size-large wp-image-47006" alt="YouTube Video Action Campaign Einstellungen in DV360" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1-1024x540.png 1024w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1-768x405.png 768w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1-1536x811.png 1536w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-1.png 1908w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> <div class="elementor-element elementor-element-85c33c9 elementor-widget elementor-widget-text-editor" data-id="85c33c9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Screenshot: YouTube Video Action Campaign Einstellungen in DV360</p> </div> </div> <div class="elementor-element elementor-element-a2fd0f9 elementor-widget elementor-widget-text-editor" data-id="a2fd0f9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Bidding Strategy bei YouTube Video Action Campaigns erfolgt auf Line Item Level und es kann nur zwischen “Maximize Conversions” und “Target CPA” gewählt werden. Dieser Line Item Typ hat einen Fokus auf Conversions, daher ist es unbedingt notwendig Floodlight Activities zu hinterlegen.</p> </div> </div> <div class="elementor-element elementor-element-e1d66b1 elementor-widget elementor-widget-image" data-id="e1d66b1" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="566" src="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2-1024x725.png" class="attachment-large size-large wp-image-47009" alt="YouTube Video Action Campaign Bidding Einstellungen in DV360" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2-1024x725.png 1024w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2-300x212.png 300w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2-768x544.png 768w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2-1536x1087.png 1536w, https://e-dialog.group/wp-content/uploads/2023/05/screenshot-2.png 1547w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> <div class="elementor-element elementor-element-cc03d3e elementor-widget elementor-widget-text-editor" data-id="cc03d3e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Screenshot: YouTube Video Action Campaign Bidding Einstellungen in DV360</p> </div> </div> <div class="elementor-element elementor-element-0242e2a elementor-widget elementor-widget-text-editor" data-id="0242e2a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Tipp:</strong> Es ist empfehlenswert bei Bid Adjustment nur Mobile Inventar auszuwählen, damit sichergestellt wird, dass die vertikalen Videos in der richtigen Umgebung angezeigt werden. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a688d14 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a688d14" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-527924a" data-id="527924a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cf29067 elementor-widget elementor-widget-heading" data-id="cf29067" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was sollte ich beachten?</h2> </div> </div> <div class="elementor-element elementor-element-b73d105 elementor-widget elementor-widget-text-editor" data-id="b73d105" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Hier sind noch einige Tipps, die Sie beim Buchen einer YouTube Shorts Kampagne beachten sollten.</p><p>Es besteht noch keine Möglichkeit, bei der YouTube Video Action Campaign nur YouTube Shorts Inventar auszuwählen. Aus diesem Grund beachten Sie folgendes:</p><ul><li>Laden Sie die Videos <strong>als YouTube Shorts</strong> hoch und benutzen Sie diese URL beim Kampagnen-Setup.</li><li>Verwenden Sie für die YouTube Shorts Kampagne <strong>nur hochformatige Videos (9:16)</strong> mit einer Länge von <strong>10 bis 60 Sekunden</strong>.</li><li>Schränken Sie das Inventar auf <strong>Mobile</strong> ein, da YouTube Shorts Ads derzeit nur in der Mobile App angezeigt werden.</li></ul><p> </p><p>YouTube Shorts können sofort “weg-geswiped” bzw. übersprungen werden, daher </p><ul><li>ist es wichtig, die <strong>Aufmerksamkeit schnell zu wecken</strong> und die wichtigsten Informationen am Anfang des Videos zu zeigen.</li><li>Passen Sie die Videoinhalte an die <strong>Umgebung</strong> an und folgen Sie aktuellen <strong>Trends</strong>, damit die Videos natürlich wirken und bis zum Ende angeschaut werden.</li></ul><p> </p><p>Bei der Gestaltung der Videos achten Sie auf folgendes: </p><ul><li>Vermeiden Sie die unteren 20% des Videos mit essentiellen Bestandteilen zu besetzen, da diese Teile möglicherweise in der Ansicht <strong>bedeckt</strong> werden oder nicht gut sichtbar sind. </li><li>Platzieren Sie das <strong>Logo</strong> im sichtbaren Bereich des Videos über die gesamte Videolänge hinweg. </li></ul><p> </p><p>YouTube Shorts bieten mehrere Möglichkeiten zum Interagieren:</p><ul><li>Verwenden Sie einen passenden <strong>Call to Action</strong>, um die ZuschauerInnen zum Handeln zu animieren. (z.B. “Jetzt entdecken”; “Mehr Infos”; “Zum Shop”; “Kaufen”; “Shop Now”)</li><li>Nutzen Sie <strong>Hashtags</strong>.</li><li>Mithilfe eines <strong>Youtube Reports</strong> können Sie sich Metriken wie Engagements, Engagement Rate, Likes, New subscribers etc. auswerten lassen.</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-39f18a5a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="39f18a5a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19a8da4d" data-id="19a8da4d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-70037646 elementor-widget elementor-widget-heading" data-id="70037646" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit:</h2> </div> </div> <div class="elementor-element elementor-element-4b4d9747 elementor-widget elementor-widget-text-editor" data-id="4b4d9747" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>YouTube Shorts Ads bieten die Möglichkeit, die Kampagnen-Reichweite auf YouTube zu erweitern und mit NutzerInnen besser zu interagieren. YouTube Shorts sind allerdings ein relativ neues Format auf dem Markt. Es wird bereits an neuen Features gearbeitet, welche das Buchen der YouTube Shorts Ads verbessern sollen. Beispielsweise sollte man bald mithilfe von YT Video View Campaigns YouTube Shorts Ads auch ohne Conversion Tracking buchen können. Dadurch können Shorts Anzeigen ebenfalls im Upper Funnel in Form einer Awareness-Strategie eingesetzt werden. </p> </div> </div> <div class="elementor-element elementor-element-2024925 elementor-widget elementor-widget-text-editor" data-id="2024925" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Haben Sie noch Fragen oder wollen Sie selbst mit YouTube Shorts Ads in DV360 starten? Wir unterstützen Sie gerne: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><h3>Bereit für Ihr neues Projekt?</h3><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/de/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div><div class="mwd-blogPost flex more-topics space-top space-bottom"><div class="container"><h3 class="more-topics-headline">Weitere Themen</h3><div class="col-container"><div class="col"><a href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/floodlights-ihr-fundament-fur-kampagnen/" title="Floodlights – ihr Fundament für Kampagnen"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog floodlights" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /><div class="inner"><div class="icon icon-post"></div><h4>Floodlights – ihr Fundament für Kampagnen</h4><a class="link" href="https://e-dialog.group/de/blog/programmatic-display-video-everything-de/floodlights-ihr-fundament-fur-kampagnen/" title="Floodlights – ihr Fundament für Kampagnen">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1055_4846)"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.33 -4.71306e-05C15.2653 -0.000974069 15.201 0.01092 15.141 0.0349489C15.0809 0.0589778 15.0262 0.0946651 14.98 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