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#081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Marketing Automation</span> <span class="arrow">></span> <span class="child">Lead Nurturing - 7 Möglichkeiten, um Ihre Kundendaten anzureichern</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1.png" data-rocket-location-hash="a58e07bf053374a9474b9b4a07979076" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Lead Nurturing - 7 Möglichkeiten, um Ihre Kundendaten anzureichern</h1><p class="author">von Mariella Giraldo</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">27. Januar 2022</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 5</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Personalisierung spielt im Online Marketing eine immer wichtigere Rolle. Personalisierte Nachrichten generieren nicht nur mehr Klicks und Conversion Rates, sondern werden auch von den Usern selbst bevorzugt. Um Ihre Inhalte an die Interessen Ihrer User anzupassen, brauchen Sie jedoch zuerst die notwendigen Daten dafür. Wir fassen in diesem Blogartikel 7 Tipps zusammen, mit denen Sie die Daten Ihrer Kunden effektiv anreichern können, sodass Ihrer Personalisierungsstrategie nichts mehr im Wege steht.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Marketing Automation</div><p><p>Von klassischen Newsletter Kampagnen zu automatisierten, hochgradig personalisierten Nachrichten - mit der richtigen Strategie wird der Kanal E-Mail zum Performance-Hit! </p> </p><a href="/de/bessere-kampagnen/#marketing-automation" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="d14601b783c178e2e49a54c6da9d069f" data-elementor-type="wp-post" data-elementor-id="40644" class="elementor elementor-40644 elementor-28155" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-4ff8ea5a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4ff8ea5a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-788349e" data-id="788349e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2bae5646 elementor-widget elementor-widget-text-editor" data-id="2bae5646" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Stellen Sie sich vor, Sie stoßen online auf eine </span><a href="https://smarterhq.com/privacy-report"><span style="font-weight: 400;">Studie</span></a><span style="font-weight: 400;">, die besagt, dass 71% der befragten KonsumentInnen nur dann mit E-Mails interagieren, wenn sie darin persönlich angesprochen werden. Das sehen Sie als klaren Auftrag, Ihre </span><b>E-Mailings zu personalisieren</b><span style="font-weight: 400;">. Doch Sie haben ein Problem: Sie können Ihre E-Mail Empfänger nicht persönlich ansprechen, weil Ihnen dazu die </span><b>notwendigen Daten fehlen</b><span style="font-weight: 400;">. </span></p><p><span style="font-weight: 400;">Stellen Sie sich weiter vor, Sie haben die fantastische Idee, Ihren E-Mail Empfängern maßgeschneiderte Angebote zu schicken, die sich genau mit ihren Kaufinteressen decken. Doch schon wieder haben Sie ein Problem: Sie haben solche Informationen für Ihre E-Mail Empfänger nicht gesammelt.</span></p><p><span style="font-weight: 400;">Diese beiden Beispiele sind keineswegs nur Phantasie, sondern reale Situationen, mit denen E-Mail Marketer in ihrer Arbeit tagtäglich konfrontiert sind. Hinzu kommt noch, dass mit dem </span><a href="https://www.e-dialog.group/wissen/die-post-cookie-aera-faq/"><span style="font-weight: 400;">Aussterben der 3rd Party Cookies</span></a><span style="font-weight: 400;"> die</span><b> Stärkung von 1st Party Daten</b><span style="font-weight: 400;"> (also Daten, die Ihnen gehören) immer wichtiger wird. Es wird also immer wichtiger, Ihre Kundendaten mit weiteren Informationen anzureichern, um Ihre Zielgruppen weiterhin effektiv und personalisiert ansprechen zu können.</span></p><p><span style="font-weight: 400;">In diesem Blogartikel fassen wir 7 effektive Möglichkeiten zusammen, wie Sie Ihre bestehenden </span><b>Kundendaten anreichern</b><span style="font-weight: 400;"> können. </span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-61fdde2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="61fdde2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3dacea3" data-id="3dacea3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-240582f elementor-widget elementor-widget-heading" data-id="240582f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">1 Klickverhalten in E-Mail Kampagnen </h2> </div> </div> <div class="elementor-element elementor-element-0e3aac2 elementor-widget elementor-widget-text-editor" data-id="0e3aac2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Durch ihr </span><b>Klickverhalten</b><span style="font-weight: 400;"> zeigen Ihre E-Mail Empfänger direktes </span><b>Interesse</b><span style="font-weight: 400;"> an manchen Inhalten. Nutzen Sie diese Information! In den meisten E-Mail Marketing Tools können basierend auf dem Klickverhalten der Empfänger beispielsweise Interessen und Segmente angelegt werden. Hat Ihr Newsletter Empfänger beispielsweise schon zum dritten Mal auf die neueste Kollektion für Hosen geklickt, dann ist er höchstwahrscheinlich an Hosen interessiert. Basierend auf diesem Wissen können Sie ihm wiederum</span><b> personalisierte Angebote</b><span style="font-weight: 400;"> schicken. </span></p><p><span style="font-weight: 400;">Wenn Sie mehrere unterschiedliche Inhalte als E-Mailings versenden, können die </span><b>Öffnungen</b><span style="font-weight: 400;"> ebenfalls etwas über das Interesse Ihrer Kontakte verraten. Öffnen manche Kontakte zum Beispiel gar keine generischen Newsletter sondern nur konkrete Angebote verrät das auch, welche Art von Inhalten für die Empfänger relevant sind. Weiters lässt die Öffnungsrate bei Empfängern möglicherweise darauf schließen, mit welcher </span><b>Frequenz</b><span style="font-weight: 400;"> sie gerne E-Mails bekommen möchten. </span></p> </div> </div> <div class="elementor-element elementor-element-2518b2d elementor-widget elementor-widget-image" data-id="2518b2d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="298" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20298'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24454" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Active-Campaign-Segment-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Active-Campaign-Segment-1-300x112.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Active-Campaign-Segment-1-768x287.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Active-Campaign-Segment-1.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="298" src="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Active-Campaign-Segment-1.png" class="attachment-large size-large wp-image-24454" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Active-Campaign-Segment-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Active-Campaign-Segment-1-300x112.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Screenshot-Active-Campaign-Segment-1-768x287.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3449008 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3449008" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eaa9965" data-id="eaa9965" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e837166 elementor-widget elementor-widget-heading" data-id="e837166" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">2 Surfverhalten auf der Website </h2> </div> </div> <div class="elementor-element elementor-element-359b086 elementor-widget elementor-widget-text-editor" data-id="359b086" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Was sich innerhalb von E-Mail Kampagnen analysieren lässt, lässt sich mit dem richtigen E-Mail Marketing Tool auch auf die Website umlegen. So können Sie zum Beispiel nachvollziehen,<b> welche Inhalte, Seiten, Kategorien oder Produkte </b>Ihre Kontakte auf Ihrer Website aufrufen. Basierend darauf können Sie den Kontakten wiederum Interessen zuordnen und ihnen<b> personalisierte Inhalte und Angebote</b> zuschicken. </p> </div> </div> <div class="elementor-element elementor-element-4a18bfb elementor-widget elementor-widget-image" data-id="4a18bfb" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="463" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20463'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24455" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Website-e-dialog-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Website-e-dialog-1-300x173.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Website-e-dialog-1-768x444.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Website-e-dialog-1.png" /><noscript><img decoding="async" width="800" height="463" src="https://e-dialog.group/wp-content/uploads/2022/02/Website-e-dialog-1.png" class="attachment-large size-large wp-image-24455" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Website-e-dialog-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Website-e-dialog-1-300x173.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Website-e-dialog-1-768x444.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-023c3dd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="023c3dd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b1d1da" data-id="6b1d1da" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a1fd0b9 elementor-widget elementor-widget-heading" data-id="a1fd0b9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">3 Preference Center </h2> </div> </div> <div class="elementor-element elementor-element-81b4b69 elementor-widget elementor-widget-text-editor" data-id="81b4b69" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die wohl einfachste Art und Weise Lead-Nurturing zu betreiben und Inhalte für Ihre Kontakte zu personalisieren ist die Verwendung eines Preference Centers. Ein Preference Center ist nichts anderes als ein <b>Formular</b>, in dem <b>User ihre Präferenzen</b> für Inhalte und ggf. auch die Frequenz der Mailings <b>angeben</b>. Haben Sie also unterschiedliche Inhalte oder Produktkategorien, können User direkt ihre eigenen Vorlieben hinterlegen. Das ist eine Win:Win Situation, denn die User erhalten nur Inhalte, die für sie relevant sind und Sie wissen einmal mehr, wie Sie Ihre Kontakte am besten ansprechen. </p><p>Es gibt zwei Möglichkeiten, ein Preference Center zu hinterlegen:</p><p>(1) Beim <b>Abbestellungslink im Footer Ihrer E-Mail Kampagne</b>. Das bedeutet also, bevor sich Ihre Kontakte ganz von E-Mailings abmelden, können sie die Inhalte stattdessen an ihre Interessen anpassen. Beim e-dialog Newsletter konnten dadurch die Abmeldungen beispielsweise um 2% verringert werden. Oder </p><p>(2) <b>beim Opt-In zu Ihrem Newsletter</b> bzw. E-Mail Marketing. Das bedeutet, dass User im Zuge der Anmeldung schon ihre inhaltlichen Präferenzen im Vorhinein angeben. </p> </div> </div> <div class="elementor-element elementor-element-798bc57 elementor-widget elementor-widget-image" data-id="798bc57" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="670" height="848" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20670%20848'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24456" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Preference-Center-1.png 670w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Preference-Center-1-237x300.png 237w" data-lazy-sizes="(max-width: 670px) 100vw, 670px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Preference-Center-1.png" /><noscript><img loading="lazy" decoding="async" width="670" height="848" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Preference-Center-1.png" class="attachment-large size-large wp-image-24456" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Preference-Center-1.png 670w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Preference-Center-1-237x300.png 237w" sizes="(max-width: 670px) 100vw, 670px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f4a83ba elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f4a83ba" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2690dfa" data-id="2690dfa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-df85ca1 elementor-widget elementor-widget-heading" data-id="df85ca1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">4 Lead Nurturing in Formularen </h2> </div> </div> <div class="elementor-element elementor-element-5537f75 elementor-widget elementor-widget-text-editor" data-id="5537f75" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Generell gilt:<b> je kürzer </b>ein Formular<b>, desto höher die Abschlussrate</b>. Man sollte also beim Abfragen zusätzlicher Informationen in Formularen zum Zwecke der Kontakt Anreicherung jedenfalls Vorsicht walten lassen. Es ist nicht empfohlen, Kunden während des Checkout Prozesses in Ihrem E-Commerce Store mit zusätzlichen Formularfeldern vom Kauf abzuhalten. Lead Nurturing mit Formularen kann jedoch Sinn machen, wenn Sie beispielsweise<b> gratis Inhalte </b>zur Verfügung stellen und im Gegenzug von interessierten Usern verlangen, dass sie <b>gewisse Angaben in einem Download Formular</b> machen. </p><p>Wir haben so eine Art von Lead Nurturing zum Beispiel beim Download Formular zu unserem <a href="https://www.e-dialog.group/wissen/consent-management/">Whitepaper “Consent Management Platforms Vergleich”</a> betrieben, indem wir in einem Pflichtfeld den aktuellen Status der User im Bereich Consent Management abgefragt haben. Diese Information gab uns ein besseres Bild darüber, wo unsere Interessenten stehen und haben ein etwaiges Follow-up für das Sales Team erleichtert. </p> </div> </div> <div class="elementor-element elementor-element-4f6d4ff elementor-widget elementor-widget-image" data-id="4f6d4ff" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="714" height="721" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20714%20721'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24457" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Formular-1.png 714w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Formular-1-297x300.png 297w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Formular-1-150x150.png 150w" data-lazy-sizes="(max-width: 714px) 100vw, 714px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Formular-1.png" /><noscript><img loading="lazy" decoding="async" width="714" height="721" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Formular-1.png" class="attachment-large size-large wp-image-24457" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Formular-1.png 714w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Formular-1-297x300.png 297w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Formular-1-150x150.png 150w" sizes="(max-width: 714px) 100vw, 714px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-504e0a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="504e0a7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3a79c5" data-id="f3a79c5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-aa03aa1 elementor-widget elementor-widget-heading" data-id="aa03aa1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">5 Lead Nurturing Kampagnen </h2> </div> </div> <div class="elementor-element elementor-element-7f5e304 elementor-widget elementor-widget-text-editor" data-id="7f5e304" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Eine weitere Möglichkeit ist, mithilfe einer Lead Nurturing Kampagne Daten von Ihren Empfängern abzufragen, die Sie auf anderen Wegen nicht sammeln können. Die Antwort-Raten bei Lead Nurturing Kampagnen sind am höchsten, wenn Sie Usern offen und <b>transparent erklären</b>, wofür Sie die zusätzlichen Daten nutzen und wie diese Verwendung <b>vorteilhaft für die Empfänger</b> sein kann. Ein Vorteil für die User könnte darin bestehen, dass sie relevante Inhalte zugesendet bekommen. Weiteres kann man für die Angabe zusätzlicher Daten ein<b> Incentive</b> in Form eines Rabattcodes oder der Teilnahme an einem Gewinnspiel bieten. </p><p>Angenommen Sie haben mithilfe von Marktforschung für Sie interessante Personas basierend auf Kaufverhalten, persönlicher Einstellung, Lebenszyklus und psychografischen Merkmalen identifiziert. Weiteres haben Sie Kommunikationskonzepte ausgearbeitet, mit denen Sie jede dieser Personas ganz individuell ansprechen möchten. Nun gilt es, Ihre E-Mail Marketing <b>Empfänger in diese Persona Gruppen einzuteilen</b>. Anhand von 2-3<b> genau konzipierten Fragen</b> zu ihrem Kaufverhalten, ihrer Einstellung zu gewissen Aspekten oder ihrer Lebenssituation könnte Ihnen diese Einteilung gelingen. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-36911af elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="36911af" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2ea517" data-id="c2ea517" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d57f5a4 elementor-widget elementor-widget-heading" data-id="d57f5a4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">6 Transaktionsmails / Danke-Seite </h2> </div> </div> <div class="elementor-element elementor-element-e1d1e1e elementor-widget elementor-widget-text-editor" data-id="e1d1e1e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Eine weitere Möglichkeit, Kundendaten anzureichern, besteht in s.g. Transaktionsmails (wie z.B. der Willkommensmail in einem Newsletter) bzw. der Danke-Seite in einem Bestellprozess. Transaktionsmails verzeichnen im Durchschnitt etwa eine Öffnungsrate von rund <a href="https://web.inxmail.com/Inxmail_Kommunikation/transaktionsmail-benchmark.jsp">52%</a>. Durch die<b> besonders hohe Visibilität</b> solcher Mailings bei den Empfängern lohnt es sich also, dort zusätzliche Kundendaten mittels Formular abzufragen. </p><p>Wir bei e-dialog haben beispielsweise ein Lead Nurturing Formular auf der Danke-Seite unseres Newsletters platziert mit einer sehr hohen <b>Antwort-Rate von 75%</b>. <a href="https://www.e-dialog.group/success-stories/lead-nurturing-bei-e-dialog/">>> Success Story lesen</a></p> </div> </div> <div class="elementor-element elementor-element-0a14f63 elementor-widget elementor-widget-image" data-id="0a14f63" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="424" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20424'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24458" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Danke-Seite-1-1024x543.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Danke-Seite-1-300x159.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Danke-Seite-1-768x407.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Danke-Seite-1.png 1325w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Danke-Seite-1-1024x543.png" /><noscript><img loading="lazy" decoding="async" width="800" height="424" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Danke-Seite-1-1024x543.png" class="attachment-large size-large wp-image-24458" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Danke-Seite-1-1024x543.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Danke-Seite-1-300x159.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Danke-Seite-1-768x407.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Danke-Seite-1.png 1325w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8a055eb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8a055eb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2c33a2" data-id="a2c33a2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-59ef1ae elementor-widget elementor-widget-heading" data-id="59ef1ae" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">7 Verknüpfung mit CRM Daten </h2> </div> </div> <div class="elementor-element elementor-element-0024c9f elementor-widget elementor-widget-text-editor" data-id="0024c9f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Welche User, die Sie zuvor mit Online Werbung bespielt haben, sind in Ihren stationären Handel gekommen und haben gekauft? Welche Ihrer Website Besucher sind bereits treue Kunden, und welche ähneln in ihren Merkmalen besonders treuen Kunden? Welche Ihrer Newsletter Empfänger haben sich bereits auch telefonisch über Ihre Produkte erkundigt? Diese Fragen stellen Online Marketer vor echte Herausforderungen. Kann man einige der Fragen jedoch mit den eigenen Daten beantworten, so eröffnet dies neue Möglichkeiten der gezielten und effizienten Ansprache von bestehenden und potenziellen Kunden. </p><p>Typischerweise befinden sich die<b> Informationen zu Anrufen in Service Centern oder stationären Käufen in Ihrem CRM System</b>. Ihre<b> E-Mail Datenbank</b> befindet sich in Ihrem <b>E-Mail</b> <b>Marketing Tool</b> und Ihre <b>Website Daten</b> in Ihrem<b> Analytics Tool</b>. Im Normalfall kommunizieren diese Daten Silos nicht miteinander, was es Ihnen verwehrt, die Daten zu vereinen und die User Journey holistisch nachzuvollziehen. Eine<a href="https://e-dialog.group/blog/webanalyse/customer-data-platform-was-ist-das-und-wofuer-brauche-ich-sie/"> Customer Data Platform</a> (kurz: CDP) erlaubt es Ihnen, die einzelnen Systeme miteinander zu verknüpfen und so ein <b>umfassendes Bild Ihrer Customer Journey</b> entlang aller Touchpoints zu erhalten. Mit diesem Verständnis können Sie User gezielt ansprechen und die Inhalte entlang aller Touchpoints <b>personalisieren</b>.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-61a16fb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="61a16fb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb618a9" data-id="eb618a9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8475381 elementor-widget elementor-widget-heading" data-id="8475381" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Haben Sie noch Fragen?</h2> </div> </div> <div class="elementor-element elementor-element-8f4d46c elementor-widget elementor-widget-heading" data-id="8f4d46c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Unsere Experten beraten Sie gerne strategisch und operativ bei der Implementierung einer Customer Data Platform, beim Aufsetzen von Lead Nurturing Kampagnen, bei der Segmentierung Ihrer Empfänger oder bei der Erstellung von Personalisierungs-Konzepten. Schreiben Sie uns einfach unverbindlich eine Anfrage an: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="606cc4a" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/de/"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-1784" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" /><noscript><img width="236" height="59" 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class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-e9a8c34" data-id="e9a8c34" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-693e251 elementor-widget elementor-widget-heading" data-id="693e251" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-51d3b9a elementor-widget elementor-widget-heading" data-id="51d3b9a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8c99016 elementor-widget elementor-widget-heading" data-id="8c99016" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-629fbb7 elementor-widget elementor-widget-heading" data-id="629fbb7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-d761c03" data-id="d761c03" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f31bd2f elementor-widget elementor-widget-heading" data-id="f31bd2f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hamburg</p> </div> </div> <div class="elementor-element elementor-element-0f3486a elementor-widget elementor-widget-heading" data-id="0f3486a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hohe Bleichen 8 <br> 20354 Hamburg</p> </div> </div> <div class="elementor-element elementor-element-d435ae5 elementor-widget elementor-widget-heading" data-id="d435ae5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-1f508f8 elementor-widget elementor-widget-heading" data-id="1f508f8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-3dd98dd" data-id="3dd98dd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66ddefe elementor-widget elementor-widget-heading" data-id="66ddefe" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-56ced21 elementor-widget elementor-widget-heading" data-id="56ced21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Ernst-Nobs-Platz 1 <br> 8004 Zürich </p> </div> </div> <div class="elementor-element elementor-element-eeb7efb elementor-widget elementor-widget-heading" data-id="eeb7efb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41763363888">+41 76 3363 888</a></p> </div> </div> <div class="elementor-element elementor-element-b978e36 elementor-widget elementor-widget-heading" data-id="b978e36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.ch">kontakt@e-dialog.ch</a></p> </div> 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