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e-dialog certified as a Meridian Partner

The digital agency is an implementation partner for Google’s open-source MMM

The digital agency e-dialog is a certified Meridian Partner. This makes e-dialog one of the few providers in the DACH region that have been trained and assessed by Google on Meridian best practices. The agency can therefore implement Meridian’s innovative analytics capabilities to the highest quality standards.

Meridian is an open-source solution that measures advertising impact using state-of-the-art methods without needing to access user data. The model, released by Google in 2025, analyses budgets deployed and delivers impact across multiple channels. This enables marketing teams to allocate their budget more efficiently and test different scenarios. A wide range of channels, online and offline, can be modelled with Meridian. The system integrates seamlessly into the Google ecosystem with Google Ads, Google Analytics 4 (GA4) and YouTube. In addition, data such as changes in organic search volume in Google Search complement the model.

Tobias Kellner, Director Cloud & Data Science at e-dialog, adds: “Meridian’s ability to analyse and optimise different marketing channels is impressive. We are delighted that we can implement this advanced technology for our clients. This allows us to support them in making even more informed decisions and achieving their marketing goals more easily.”

“We are very pleased about the partnership with Google Meridian,” says Andrea Swift, CEO of e-dialog. “We stand for measurable success in digital marketing, and Meridian is an indispensable tool for companies that want to measure better and, as a result, become more successful.”