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(SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creative</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/daten-nutzen/">Analyse, Strategie <br> & Innovation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51958"><a href="https://e-dialog.group/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom 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menu-item-19898"><a href="https://e-dialog.group/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/news/" title="News">News</a> </span> <span class="arrow">></span> <span class="child">e-dialog als Meridian-Partner zertifiziert</span> </div> </div> <div data-rocket-location-hash="3815d435b50d96d2da99fb693e391817" class="mwd-blogPost flex news-intro"><div data-rocket-location-hash="37ffc7f0616b39306cc71cc7cf8a8488" class="header-row"><div data-rocket-location-hash="397456d127b160be50595cf9a3a5a611" class="image-holder"><img width="2200" height="1180" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202200%201180'%3E%3C/svg%3E" data-lazy-src="https://e-dialog.group/wp-content/uploads/2025/06/meridian-zertifizierung.png" /><noscript><img width="2200" height="1180" src="https://e-dialog.group/wp-content/uploads/2025/06/meridian-zertifizierung.png" /></noscript></div><div data-rocket-location-hash="dd679b393321a513ae63c73a36a04c51" class="title-container"><h1>e-dialog als Meridian-Partner zertifiziert</h1></div></div></div><div data-rocket-location-hash="4ab5d1b60087c59458c3a000943ec515" class="mwd-blogPost news-intro-subbox job-intro-subbox flex"><div data-rocket-location-hash="1ded919732da144e02a015d2156ecef5" class="container"><div data-rocket-location-hash="e8ba99538b11bc1d2ce11576e1bd519d" class="whitebox"><div class="inner">Die Digitalagentur ist Implementierungspartner für das Open-Source-MMM von Google </div></div><div data-rocket-location-hash="99feca663250c84d091e14b3c17752a0" class="bluebox"><div class="inner"><div></div><div>12.Juni 2025</div></div></div></div></div></div><div data-rocket-location-hash="fe168efd71f9701d0bbd88ae555bd377" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="e78f661669626b32a35ef61e94e53af1" class="container"> <div data-rocket-location-hash="32cafaf6405cc545ad4b28fe6ac03cce" data-elementor-type="wp-post" data-elementor-id="66062" class="elementor elementor-66062" data-elementor-post-type="pressrelease"> <section class="elementor-section elementor-top-section elementor-element elementor-element-78ac1a5d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="78ac1a5d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-670b3175" data-id="670b3175" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-31f5537 elementor-widget elementor-widget-text-editor" data-id="31f5537" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Digitalagentur e-dialog ist zertifizierter Meridian-Partner. Damit ist e-dialog einer der wenigen Anbieter in der DACH Region, die von Google in den Best Practices für Meridian trainiert und geprüft worden sind. Die Agentur kann daher die innovativen Analysefunktionen von Meridian nach den höchsten Qualitätsstandards implementieren.</p><p><a href="https://developers.google.com/meridian?hl=de">Meridian</a> ist eine Open-Source-Lösung, die mit modernsten Mitteln Werbewirkung misst, ohne dabei auf Nutzerdaten zugreifen zu müssen. Das 2025 von Google veröffentlichte Modell analysiert eingesetzte Budgets und erzielt Wirkung über mehrere Kanäle. So können Marketingteams ihr Budget effizienter verteilen und verschiedene Szenarien testen. Eine Vielzahl von Kanälen, online und offline, können mit Meridian modelliert werden. Das System integriert sich nahtlos ins Google-Ökosystem mit Google Ads, Google Analytics 4 (GA4) und YouTube. Zusätzlich ergänzen Daten wie die Veränderung von organischem Suchvolumen in der Google Suche das Modell.</p><p>Tobias Kellner, Director Cloud & Data Science bei e-dialog, fügt hinzu: „Die Fähigkeit von Meridian, verschiedene Marketingkanäle zu analysieren und zu optimieren, ist beeindruckend. Wir sind begeistert, dass wir diese fortschrittliche Technologie bei unseren Kunden implementieren können. Wir können sie so dabei unterstützen, noch fundiertere Entscheidungen zu treffen und ihre Marketingziele leichter zu erreichen.“</p><p>„Wir freuen uns sehr über die Partnerschaft mit Google Meridian“, sagt Andrea Swift, CEO von e-dialog. „Wir stehen für messbare Erfolge im digitalen Marketing, und Meridian ist ein unverzichtbares Werkzeug für Unternehmen, die besser messen und damit auch erfolgreicher werden wollen.“</p> </div> </div> <div class="elementor-element elementor-element-1e7962ec elementor-widget elementor-widget-image" data-id="1e7962ec" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="450" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20450'%3E%3C/svg%3E" class="attachment-large size-large wp-image-66065" alt="Das Meridian Modell" data-lazy-src="https://e-dialog.group/wp-content/uploads/2025/06/meridian-model.gif" /><noscript><img fetchpriority="high" decoding="async" width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2025/06/meridian-model.gif" class="attachment-large size-large wp-image-66065" alt="Das Meridian Modell" /></noscript> </div> </div> <div class="elementor-element elementor-element-5331901c elementor-widget elementor-widget-text-editor" data-id="5331901c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Meridian Modell, Quelle: Google</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e699770 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e699770" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-785eb472" data-id="785eb472" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-324f52f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="324f52f6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75161659" data-id="75161659" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4ab00bfc elementor-widget elementor-widget-image" data-id="4ab00bfc" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="600" height="600" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20600'%3E%3C/svg%3E" class="attachment-large size-large wp-image-66066" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2025/06/pressekontakt-1-1.png 600w, https://e-dialog.group/wp-content/uploads/2025/06/pressekontakt-1-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2025/06/pressekontakt-1-1-150x150.png 150w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2025/06/pressekontakt-1-1.png" /><noscript><img decoding="async" width="600" height="600" src="https://e-dialog.group/wp-content/uploads/2025/06/pressekontakt-1-1.png" class="attachment-large size-large wp-image-66066" alt="" srcset="https://e-dialog.group/wp-content/uploads/2025/06/pressekontakt-1-1.png 600w, https://e-dialog.group/wp-content/uploads/2025/06/pressekontakt-1-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2025/06/pressekontakt-1-1-150x150.png 150w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5fd39d99" data-id="5fd39d99" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27fe9507 elementor-widget elementor-widget-text-editor" data-id="27fe9507" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong><span style="color: #ffffff;">Rückfragen richten Sie bitte an:</span></strong></p><p><span style="color: #ffffff;">Markus Widmer</span></p><p><span style="color: #ffffff;">e-dialog GmbH</span></p><p><span style="color: #ffffff;"><a style="color: #ffffff;" href="mailto:presse@e-dialog.group"><span style="text-decoration: underline;">presse@e-dialog.group</span></a></span></p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="f636c50427d2e859febf916ae63fbf33" class="mwd-blogPost flex more-topics space-top space-bottom"><div data-rocket-location-hash="d41813fee4980beb3a7eacb7c0b429fa" class="container"><div data-rocket-location-hash="78faaa1a7b5a8532ca877a9622063fc2" class="more-topics-headline">Weitere News</div><div data-rocket-location-hash="57baf2d10bbde27aa7c71c364b3c90da" class="col-container"><div class="col"><a href="https://e-dialog.group/news/e-dialog-baut-standort-berlin-weiter-aus/" title="e-dialog baut Standort Berlin weiter aus"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="e-dialog baut Standort Berlin weiter aus" decoding="async" 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decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/10/news-23-17-standort-berlin-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/news-23-17-standort-berlin-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/news-23-17-standort-berlin-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/news-23-17-standort-berlin-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/10/news-23-17-standort-berlin-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/10/news-23-17-standort-berlin-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript><div class="inner"><div class="icon icon-pressrelease"></div><div class="title">e-dialog baut Standort Berlin weiter aus</div><a class="link" href="https://e-dialog.group/news/e-dialog-baut-standort-berlin-weiter-aus/" title="e-dialog baut Standort Berlin weiter aus">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" 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