OETICKET Increases Digital Reach with e-dialog
Austria’s ticketing market leader oeticket has placed a stronger emphasis on digital marketing this year than in previous years. This was accompanied by the expansion of the partnership with e-dialog as an agency for data-driven marketing and digital strategy. Together, for example, the reach of oeticket’s digital campaigns in Austria was increased by 74% in quarters 2 and 3 compared to the previous year.
With 11.7 million tickets sold and 76,000 events per year, CTS Eventim Austria, better known under the brand name oeticket, is not only Austria’s largest ticketing provider but also one of the country’s largest e-commerce companies.
It is a major challenge, especially in digital channels, to offer our customers the best service and a seamless customer journey in the event and experience sector. Here we benefit from the strategic consulting and technical expertise of the e-dialog team.
Photo credit: CTS Eventim
With 11.7 million tickets sold and 76,000 events per year, CTS Eventim Austria, better known under the brand name oeticket, is not only Austria’s largest ticketing provider but also one of the country’s largest e-commerce companies. “It is a major challenge, especially in digital channels, to offer our customers the best service and a seamless customer journey in the event and experience sector. Here we benefit from the strategic consulting and technical expertise of the e-dialog team,” explains Marta Langer, Head of Data & Media Consulting at CTS Eventim Austria.
The digital analytics team at e-dialog supported the company’s transition to Google Analytics 4 for web analytics in the CEE markets of CTS Eventim. Within this framework, a modern tracking concept, relevant reporting, and easy-to-use dashboards were implemented. The program was rounded off by GA4 training sessions for the analytics managers in Austria and the CEE region at CTS Eventim, conducted by the expert specialists at e-dialog.
In the area of media planning and campaigns, CTS Eventim also implemented measures with e-dialog to better meet market requirements.
The challenge is not only that we promote tens of thousands of events. CTS Eventim offers a wide variety of events, from opera to metal concerts. Accordingly, the target audiences we want to reach across various channels are equally diverse.
To achieve oeticket’s marketing goals as efficiently as possible, e-dialog relies on programmatic always-on campaigns with a high degree of automation and dynamization. The digital agency’s in-house creative team developed dynamic display templates that enable data-driven delivery of the most diverse content. The use of innovative formats such as programmatic digital out-of-home complements the approach.
The successful collaboration with CTS Eventim Austria is based on mutual trust, transparency, and a partnership dialogue on equal footing. We define common goals, develop strategies from them, and regularly exchange information about progress and adjustments. This has enabled us to achieve impressive results together.
