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<div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55092"><a href="https://e-dialog.group/news/">News</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/blog/">Blogartikel</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60641"><a href="https://e-dialog.group/newsletter-anmeldung/">Newsletter</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div 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url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/news/" title="News">News</a> </span> <span class="arrow">></span> <span class="child">OETICKET steigert digitale Reichweite mit e-dialog</span> </div> </div> <div class="mwd-blogPost flex news-intro"><div class="header-row"><div class="image-holder"><img fetchpriority="high" width="2200" height="1180" src="https://e-dialog.group/wp-content/uploads/2024/11/cts-eventim.jpg" /></div><div class="title-container"><h1>OETICKET steigert digitale Reichweite mit e-dialog</h1></div></div></div><div class="mwd-blogPost news-intro-subbox job-intro-subbox flex"><div class="container"><div class="whitebox"><div class="inner">Österreichs Ticketing-Marktführer oeticket hat im laufenden Jahr stärker auf digitales Marketing gesetzt als in den Jahren zuvor. Damit einher ging der Ausbau der Partnerschaft mit e-dialog als Agentur für data-driven Marketing und Digitalstrategie. Gemeinsam konnte so beispielsweise die Reichweite der digitalen Kampagnen von oeticket in Österreich in den Quartalen 2 und 3 im Vergleich zum Vorjahr um 74% erhöht werden. </div></div><div class="bluebox"><div class="inner"><div></div><div>19.November 2024</div></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="63966" class="elementor elementor-63966" data-elementor-post-type="pressrelease"> <section class="elementor-section elementor-top-section elementor-element elementor-element-14557eb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="14557eb9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ee2827b" data-id="2ee2827b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-78752271 elementor-widget elementor-widget-text-editor" data-id="78752271" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit 11,7 Millionen verkauften Tickets und 76.000 Veranstaltungen im Jahr ist CTS Eventim Austria, besser bekannt unter dem Markennamen oeticket, nicht nur Österreichs größter Ticketing-Anbieter, sondern auch eines der größten E-Commerce-Unternehmen des Landes. “Es ist eine große Herausforderung, gerade in den digitalen Kanälen, unseren Kund*innen den besten Service und eine reibungslose Customer Journey im Event- und Erlebnisbereich zu bieten. Hier profitieren wir von der strategischen Beratung und der technischen Expertise des Teams von e-dialog”, erklärt Marta Langer, Abteilungsleiterin Data & Media Consulting von CTS Eventim Austria. </p> </div> </div> <div class="elementor-element elementor-element-f54164e elementor-widget elementor-widget-image" data-id="f54164e" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="892" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20892'%3E%3C/svg%3E" class="attachment-large size-large wp-image-63971" alt="Marta Langer, CTS Eventim" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/11/foto-marta-langer-918x1024.jpg 918w, https://e-dialog.group/wp-content/uploads/2024/11/foto-marta-langer-269x300.jpg 269w, https://e-dialog.group/wp-content/uploads/2024/11/foto-marta-langer-768x857.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/11/foto-marta-langer-565x630.jpg 565w, https://e-dialog.group/wp-content/uploads/2024/11/foto-marta-langer-563x628.jpg 563w, https://e-dialog.group/wp-content/uploads/2024/11/foto-marta-langer.jpg 1000w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/11/foto-marta-langer-918x1024.jpg" /><noscript><img fetchpriority="high" decoding="async" width="800" height="892" src="https://e-dialog.group/wp-content/uploads/2024/11/foto-marta-langer-918x1024.jpg" class="attachment-large size-large wp-image-63971" alt="Marta Langer, CTS Eventim" srcset="https://e-dialog.group/wp-content/uploads/2024/11/foto-marta-langer-918x1024.jpg 918w, https://e-dialog.group/wp-content/uploads/2024/11/foto-marta-langer-269x300.jpg 269w, https://e-dialog.group/wp-content/uploads/2024/11/foto-marta-langer-768x857.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/11/foto-marta-langer-565x630.jpg 565w, https://e-dialog.group/wp-content/uploads/2024/11/foto-marta-langer-563x628.jpg 563w, https://e-dialog.group/wp-content/uploads/2024/11/foto-marta-langer.jpg 1000w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-5e4a5cd elementor-widget elementor-widget-text-editor" data-id="5e4a5cd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Marta Langer, CTS Eventim, Fotocredit: CTS Eventim</p> </div> </div> <div class="elementor-element elementor-element-5e6ab9d elementor-widget elementor-widget-text-editor" data-id="5e6ab9d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit 11,7 Millionen verkauften Tickets und 76.000 Veranstaltungen im Jahr ist CTS Eventim Austria, besser bekannt unter dem Markennamen oeticket, nicht nur Österreichs größter Ticketing-Anbieter, sondern auch eines der größten E-Commerce-Unternehmen des Landes. “Es ist eine große Herausforderung, gerade in den digitalen Kanälen, unseren Kund*innen den besten Service und eine reibungslose Customer Journey im Event- und Erlebnisbereich zu bieten. Hier profitieren wir von der strategischen Beratung und der technischen Expertise des Teams von e-dialog”, erklärt Marta Langer, Abteilungsleiterin Data & Media Consulting von CTS Eventim Austria. </p><p>So begleitete das Digital-Analytics-Team von e-dialog die Umstellung der Webanalyse des Unternehmens auf Google Analytics 4 in den CEE-Märkten von CTS Eventim. In diesem Rahmen wurden ein modernes Tracking-Konzept, relevantes Reporting und einfach zu bedienende Dashboards umgesetzt. Abgerundet wurde das Programm durch GA4-Trainings für die Analytics-Verantwortlichen Österreichs und der CEE-Region bei CTS Eventim, durchgeführt von den Fachexpert*innen bei e-dialog. </p><p>Auch im Bereich Mediaplanung und Kampagnen setzte CTS Eventim mit e-dialog Maßnahmen, um den Anforderungen des Marktes besser gerecht zu werden. “Die Herausforderung ist nicht nur, dass wir zehntausende Veranstaltungen bewerben. CTS Eventim bietet die unterschiedlichsten Events an, von der Oper bis zum Metal-Konzert. Dementsprechend unterschiedlich sind die Zielgruppen, die wir auf diversen Kanälen bespielen wollen”, so Iris Handlsberger, Director Media Consulting & Campaign Strategy bei e-dialog. </p> </div> </div> <div class="elementor-element elementor-element-cb23095 elementor-widget elementor-widget-image" data-id="cb23095" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="800" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20800'%3E%3C/svg%3E" class="attachment-large size-large wp-image-63970" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl-1024x1024.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl-300x300.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl-150x150.jpg 150w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl-768x768.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl-1536x1536.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl-630x630.jpg 630w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl-628x628.jpg 628w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl.jpg 1800w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl-1024x1024.jpg" /><noscript><img decoding="async" width="800" height="800" src="https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl-1024x1024.jpg" class="attachment-large size-large wp-image-63970" alt="" srcset="https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl-1024x1024.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl-300x300.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl-150x150.jpg 150w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl-768x768.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl-1536x1536.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl-630x630.jpg 630w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl-628x628.jpg 628w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-iris-handlsberger-1800x1800-ckatharinaschiffl.jpg 1800w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-9a783c3 elementor-widget elementor-widget-text-editor" data-id="9a783c3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Iris Handlsberger, Director Media Consulting & Campaign Strategy bei e-dialog. (Fotocredit: Katharina Schiffl)</p> </div> </div> <div class="elementor-element elementor-element-de55914 elementor-widget elementor-widget-text-editor" data-id="de55914" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um die Marketingziele von oeticket möglichst effizient zu erreichen, setzt e-dialog auf programmatische Always-On-Kampagnen mit einem hohen Grad an Automatisierung und Dynamisierung. Das hauseigene Kreativteam der Digitalagentur erstellte dynamische Display-Templates, die es ermöglichen, datengetrieben die unterschiedlichsten Inhalte auszuspielen. Der Einsatz innovativer Formate wie Programmatic Digital Out of Home ergänzt die Herangehensweise. </p><p>“Die erfolgreiche Zusammenarbeit mit CTS Eventim Austria basiert auf gegenseitigem Vertrauen, Transparenz und einem partnerschaftlichen Dialog auf Augenhöhe. Wir definieren gemeinsame Ziele, entwickeln daraus Strategien und tauschen uns regelmäßig über Fortschritte und Anpassungen aus. So konnten wir zusammen beeindruckende Resultate erreichen”, kommentiert Andrea Swift, CEO von e-dialog.</p> </div> </div> <div class="elementor-element elementor-element-45896fe elementor-widget elementor-widget-image" data-id="45896fe" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="800" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20800'%3E%3C/svg%3E" class="attachment-large size-large wp-image-63969" alt="e-dialog, Andrea Swift (c)KatharinaSchiffl" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl-1024x1024.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl-300x300.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl-150x150.jpg 150w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl-768x768.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl-1536x1536.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl-630x630.jpg 630w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl-628x628.jpg 628w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl.jpg 1800w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl-1024x1024.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="800" src="https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl-1024x1024.jpg" class="attachment-large size-large wp-image-63969" alt="e-dialog, Andrea Swift (c)KatharinaSchiffl" srcset="https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl-1024x1024.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl-300x300.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl-150x150.jpg 150w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl-768x768.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl-1536x1536.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl-630x630.jpg 630w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl-628x628.jpg 628w, https://e-dialog.group/wp-content/uploads/2024/11/e-dialog-andrea-swift-1800x1800-ckatharinaschiffl.jpg 1800w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-79659ad elementor-widget elementor-widget-text-editor" data-id="79659ad" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Andrea Swift, CEO von e-dialog (Fotocredit: Katharina Schiffl)</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ff650da elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ff650da" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4488ddb2" data-id="4488ddb2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-6c13f18a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6c13f18a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2df5bf97" data-id="2df5bf97" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2858ee0f elementor-widget elementor-widget-image" data-id="2858ee0f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="600" height="600" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20600'%3E%3C/svg%3E" class="attachment-large size-large wp-image-63972" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/11/pressekontakt-1.png 600w, https://e-dialog.group/wp-content/uploads/2024/11/pressekontakt-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2024/11/pressekontakt-1-150x150.png 150w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/11/pressekontakt-1.png" /><noscript><img loading="lazy" decoding="async" width="600" height="600" src="https://e-dialog.group/wp-content/uploads/2024/11/pressekontakt-1.png" class="attachment-large size-large wp-image-63972" alt="" srcset="https://e-dialog.group/wp-content/uploads/2024/11/pressekontakt-1.png 600w, https://e-dialog.group/wp-content/uploads/2024/11/pressekontakt-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2024/11/pressekontakt-1-150x150.png 150w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d2ae992" data-id="3d2ae992" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-17ae782c elementor-widget elementor-widget-text-editor" data-id="17ae782c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong><span style="color: #ffffff;">Rückfragen richten Sie bitte an:</span></strong></p><p><span style="color: #ffffff;">Markus Widmer</span></p><p><span style="color: #ffffff;">e-dialog GmbH</span></p><p><span style="color: #ffffff;"><a style="color: #ffffff;" href="mailto:presse@e-dialog.group"><span style="text-decoration: underline;">presse@e-dialog.group</span></a></span></p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"><div class="container"><div class="more-topics-headline">Weitere News</div><div class="col-container"><div class="col"><a href="https://e-dialog.group/news/universal-analytics-ist-nun-angezahlt/" title="Universal Analytics ist nun angezählt!"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/news-23-21-sunset-ua-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/news-23-21-sunset-ua-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/news-23-21-sunset-ua-768x412.jpg 768w, 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