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href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/creativity/dynamic-ads-in-dv360-oder-studio-ein-vergleich/">Dynamic Ads in DV360 oder Studio? – Ein Vergleich</a></h2><a href="https://e-dialog.group/at/blog/creativity/dynamic-ads-in-dv360-oder-studio-ein-vergleich/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="Dynamic Display Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-2048x1365.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Dynamic Ads & Google Marketing Plattform Dynamische Display Ads ermöglichen eine gezielte Ausspielung individueller Botschaften. Sie sind somit ein wichtiger Bestandteil des Programmatic Marketings, reduzieren nicht nur die Zeit sowie Kosten der Werbemittelerstellung, sondern steigern auch gleichzeitig die Performance der Kampagnen. In den letzten Jahren sind zahlreiche Tools am Markt erschienen, die das Erstellen dynamischer Display Ads […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/custom-bidding-leichtgemacht-der-goal-builder-in-dv360/">Custom Bidding leichtgemacht – der Goal Builder in DV360</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/custom-bidding-leichtgemacht-der-goal-builder-in-dv360/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Custom-Bidding-1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Custom-Bidding-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Custom-Bidding-1-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Custom-Bidding-1-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Mit dem Custom Bidding Goal Builder in DV360 können dem Algorithmus Informationen zur Wichtigkeit der verschiedenen Goals entlang der Customer Journey gegeben werden. Das ermöglicht die maßgeschneiderte und effiziente Kampagnenaussteuerung.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/automatisierung-in-dv360/">Automatisierung in DV360</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/automatisierung-in-dv360/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360-768x404.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Automatisierungsmöglichkeiten für die Steuerung von Programmatic Advertising Kampagnen in Google Display & Video 360 ermöglichen die dynamische Anpassung im Biddingverfahren sowie die vereinfachte Änderung an Kampagnen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/creativity/nahtlose-user-experience-fur-mehr-kundenbesuche-im-laden-so-gehts/">Nahtlose User Experience für mehr Kundenbesuche im Laden – so gehts!</a></h2><a href="https://e-dialog.group/at/blog/creativity/nahtlose-user-experience-fur-mehr-kundenbesuche-im-laden-so-gehts/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-XXXLutz.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-XXXLutz.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-XXXLutz-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-XXXLutz-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Ein Best Practice Beispiel, wie wir für unseren Kunden eine Steigerung der Beratungstermine für den Küchenkauf um 132 % erreicht haben – mit Display Ads und einer nahtlosen User Experience!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/die-neue-google-dmp-in-display-video-360-audience-management/">Die neue Google DMP in Display & Video 360: Audience Management</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/die-neue-google-dmp-in-display-video-360-audience-management/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Mit der neuen Google Marketing Platform gibt es viele neue Möglichkeiten für das digitale Marketing. Noch nie gab es so viele neue Funktionen und Features. Sehen wir uns die Neuerungen im Detail an!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/was-ist-programmatic-guaranteed/">Was ist Programmatic Guaranteed?</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/was-ist-programmatic-guaranteed/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic-Guaranteed.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic-Guaranteed.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic-Guaranteed-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic-Guaranteed-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Bei Programmatic Guaranteed wird eine bestimmte Anzahl von Impressionen verpflichtend gekauft und ausgeliefert. Wir zeigen Ihnen, wie Sie einen Guaranteed Deal einrichten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/google-marketing-platform-gmp-alle-neuerungen-vorteile-fur-marketer/">Google Marketing Platform (GMP): alle Neuerungen & Vorteile für Marketer</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/google-marketing-platform-gmp-alle-neuerungen-vorteile-fur-marketer/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Google-Marketing-Platform.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Google-Marketing-Platform.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Google-Marketing-Platform-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Google-Marketing-Platform-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google vereint seine Tools für Analyse, Optimierung und Kampagnenmanagment in der Google Marketing Platform (GMP). Wir haben die Änderungen und neuen Features für euch zusammengefasst.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/google-ads-vs-google-display-video-360/">Google Ads vs Google Display & Video 360</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/google-ads-vs-google-display-video-360/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360.png" class="attachment-large size-large wp-post-image" alt="Ads vs Display360" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>GDN als auch der DBM bieten programmatische Einkaufsmöglichkeiten von Display Bannern, Video Ads und Native Ads. Doch wo liegt der Unterschied? Im Artikel zeigen wir die Unterschiede der Systeme.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/warum-online-marketing-das-sind-die-wichtigsten-vorteile-digitaler-werbung/">Warum Online Marketing? Das sind die wichtigsten Vorteile digitaler Werbung</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/warum-online-marketing-das-sind-die-wichtigsten-vorteile-digitaler-werbung/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Online Marketing bietet viele Vorteile im Vergleich zu klassischen Offline Maßnahmen: von Messung bis Budgetoptimierung. Wir erklären die wesentlichen Benefits der digitalen Möglichkeiten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/mit-custom-affinities-mehr-conversions-generieren-inkl-case-study-tutorial/">Mit Custom Affinities mehr Conversions generieren – inkl. Case Study & Tutorial</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/mit-custom-affinities-mehr-conversions-generieren-inkl-case-study-tutorial/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Affinities-Blogbild.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Affinities-Blogbild.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Affinities-Blogbild-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Affinities-Blogbild-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Mit benutzerdefinierten Affinities erhöhen Sie die Relevanz im Targeting. Wir zeigen welche Vorteile das bringt und wie Sie die Custom Affinities im DoubleClick Bid Manager anlegen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/was-kann-programmatic-audio/">Was kann Programmatic Audio?</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/was-kann-programmatic-audio/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic_Audio-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic_Audio-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic_Audio-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic_Audio-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Programmatic_Audio.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Der nächste Werbekanal wird nach digital nun auch programmatisch. Hier erfahren Sie welche Vor- Nachteile uns dadurch erwarten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/hands-on-mediaplankontrolle-mit-google-data-studio/">Hands-On: Mediaplankontrolle mit Google Data Studio</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/hands-on-mediaplankontrolle-mit-google-data-studio/"><img width="758" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017.png 758w, https://e-dialog.group/wp-content/uploads/2022/02/Datastudio-Mediaplan-2017-300x166.png 300w" sizes="(max-width: 758px) 100vw, 758px" /></a><p>Wie man Google Datastudio effizient nutzen kann, um auf Basis der Live-Daten aus Google Analytics, AdWords, Facebook oder anderen Kanälen den Mediaplan im Auge zu behalten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/rtb-deal-nomenklatur/">RTB Deal Nomenklatur</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/rtb-deal-nomenklatur/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/Real-Time-Bidding.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Real-Time-Bidding.jpg 800w, https://e-dialog.group/wp-content/uploads/2022/02/Real-Time-Bidding-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Real-Time-Bidding-768x590.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Dieser Artikel soll helfen, einen Überblick über die Vokabel und Synonyme zu schaffen, damit vor allem Programmatic RTB Deals leichter aufgesetzt werden können.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/das-online-targeting-kompendium-fur-rtb/">Das Online Targeting Kompendium für RTB</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/das-online-targeting-kompendium-fur-rtb/"><img width="700" height="495" src="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Targetingmoglichkeiten.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Targetingmoglichkeiten.png 700w, https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Targetingmoglichkeiten-300x212.png 300w" sizes="(max-width: 700px) 100vw, 700px" /></a><p>Modernes Display Advertising kann auf eine Vielzahl von Targeting Methoden und Techniken zurückgreifen. Dieser Artikel gibt einen Überblick über die Möglichkeiten in RTA und RTB.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/launch-der-real-time-trading-platform-rttp/">Launch der Real Time Trading Platform RTTP</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/launch-der-real-time-trading-platform-rttp/"><img width="500" height="250" src="https://e-dialog.group/wp-content/uploads/2022/02/Logo-RTTP.fw_.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Logo-RTTP.fw_.png 500w, https://e-dialog.group/wp-content/uploads/2022/02/Logo-RTTP.fw_-300x150.png 300w" sizes="(max-width: 500px) 100vw, 500px" /></a><p>Die beiden Gründer der Agenturen e-dialog und SlopeLift gründen <strong>Österreichs ersten Trading Desk</strong>, der Real Time Bidding hierzulande auf internationales Niveau heben soll. </p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/was-ist-eine-dmp-data-management-platform/">Was ist eine DMP (Data Management Platform)?</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/was-ist-eine-dmp-data-management-platform/"><img width="800" height="432" src="https://e-dialog.group/wp-content/uploads/2022/02/DMP.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/DMP.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/DMP-300x162.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/DMP-768x415.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Immer mehr rücken DMPs – Data Management Platforms – in die Aufmerksamkeit von Unternehmen. Dieser Artikel erklärt, was das ist, was es kann und ob man eine braucht.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/news/e-dialog-als-einzige-osterreicher-unter-den-top-performance-agenturen/">e-dialog als einzige Österreicher unter den Top Performance Agenturen</a></h2><a href="https://e-dialog.group/at/blog/news/e-dialog-als-einzige-osterreicher-unter-den-top-performance-agenturen/"><img width="800" height="339" src="https://e-dialog.group/wp-content/uploads/2022/02/ibusiness-logo.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/ibusiness-logo.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/ibusiness-logo-300x127.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/ibusiness-logo-768x326.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Das von iBusiness veröffentlichte Performance Ranking listet die 50 größten deutschsprachigen Performance-Marketing Agenturen und setzt einen vergleichbaren Maßstab im Bereich Online-Werbung.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/die-vorteile-von-search-ads-360/">Die Vorteile von Search Ads 360</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/die-vorteile-von-search-ads-360/"><img width="800" height="203" src="https://e-dialog.group/wp-content/uploads/2022/02/ds_search_logo1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/ds_search_logo1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/ds_search_logo1-300x76.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/ds_search_logo1-768x195.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>DC Search ist ein Verwaltungstool für große, suchmaschinenübergreifende Kampagnen. Wir zeigen, welche Vorteile DoubleClick Search mit sich bringt und worin die Unterschiede zu Google AdWords liegen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/gekommen-um-zu-bleiben-programmatic-marketing-und-realtime-advertising-beim-business-breakfast/">Gekommen um zu bleiben: Programmatic Marketing und Realtime Advertising beim Business Breakfast</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/gekommen-um-zu-bleiben-programmatic-marketing-und-realtime-advertising-beim-business-breakfast/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/1.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/1.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/1-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/1-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Am 25. Juni fand unser Business Breakfast im Dachgarten des k47.wien statt. Experten von e-dialog und styria digital one gaben Entscheidern einen Überblick über Programmatic Marketing und Realtime Advertising.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/warum-programmatic-marketing-nur-funktioniert-wenn-mans-versteht/">Warum Programmatic Marketing nur funktioniert, wenn man’s versteht</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/warum-programmatic-marketing-nur-funktioniert-wenn-mans-versteht/"><img width="452" height="488" src="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Programmatic-Marketing-nur-funktioniert-wenn-mans-versteht.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Programmatic-Marketing-nur-funktioniert-wenn-mans-versteht.jpg 452w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-Programmatic-Marketing-nur-funktioniert-wenn-mans-versteht-278x300.jpg 278w" sizes="(max-width: 452px) 100vw, 452px" /></a><p>Weg von Zielgruppen-Targeting, hin zur Ansprache von Individuen. Mit dem nötigen Know-How und der richtigen Konzeption, Kontrolle und Optimierung, schlägt Programmatic Marketing jede klassisch geplante Kampagne.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/news/e-dialog-und-sd-one-kooperieren-im-real-time-advertising/">e-dialog und sd one kooperieren im Real-Time Advertising</a></h2><a href="https://e-dialog.group/at/blog/news/e-dialog-und-sd-one-kooperieren-im-real-time-advertising/"><img width="500" height="357" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog_sdo_RTA-deal.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog_sdo_RTA-deal.jpg 500w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog_sdo_RTA-deal-300x214.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" /></a><p>styria digital one und e-dialog bieten ihren Kunden ab sofort die automatisierte Erkennung und Buchung relevanter Nutzerkontakte durch Real-Time Advertising an.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/was-ist-der-unterschied-von-rtb-und-gdn/">Was ist der Unterschied von RTB und GDN</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/was-ist-der-unterschied-von-rtb-und-gdn/"><img width="520" height="495" src="https://e-dialog.group/wp-content/uploads/2022/02/Unterschied-RTB-Vs-GDN.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Unterschied-RTB-Vs-GDN.png 520w, https://e-dialog.group/wp-content/uploads/2022/02/Unterschied-RTB-Vs-GDN-300x286.png 300w" sizes="(max-width: 520px) 100vw, 520px" /></a><p>Blogleser Gerald Dziersk fragt: „Machen GDN Kampagnen im Vergleich zur RTB überhaupt noch Sinn?“ Das kann durch die Gegenüberstellung des GDNs zu RTB mit Demand Side Platforms beantwortet werden. Hier die Details:</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-extrareach-tool-cross-media-videokampagnen-besser-steuern/">Google extrareach Tool – Cross Media-Videokampagnen besser steuern</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-extrareach-tool-cross-media-videokampagnen-besser-steuern/"><img width="408" height="299" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool.jpg 408w, https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool-300x220.jpg 300w" sizes="(max-width: 408px) 100vw, 408px" /></a><p>Wenn Cross Media Kampagnen geplant werden, dann wird auch Online-Marketing als wichtiger Bestandteil wahrgenommen. Im Bereich des Video-Marketings ergeben sich dadurch viele Potentiale, die andernfalls ungenutzt blieben. Synergieeffekte zwischen On- und Offline-Kanälen ermöglichen es, durch TV entstandene Defizite durch Onlinewerbung auszugleichen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/wie-funktioniert-real-time-bidding-rtb-und-rta/">Wie funktioniert Real Time Bidding (RTB) und RTA?</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/wie-funktioniert-real-time-bidding-rtb-und-rta/"><img width="165" height="118" src="https://e-dialog.group/wp-content/uploads/2022/02/rtb-dontbuythecrap_165.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></a><p>Ein immer höherer Anteil des Media-Budgets wird in Real Time Bidding (RTB) bzw. Real Time Advertising (RTA) gesteckt. Doch was ist das eigentlich und wie funktioniert es? Enthält: eine e-book-Empfehlung und einen Cartoon 😉</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/wozu-ein-eigener-adserver-fur-advertiser/">Wozu ein eigener Adserver für Advertiser</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/wozu-ein-eigener-adserver-fur-advertiser/"><img width="165" height="118" src="https://e-dialog.group/wp-content/uploads/2022/02/newyork_8029992599_165.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></a><p>Dieser Beitrag erklärt ausführlich, warum man als Advertiser (also Werbetreibender) unbedingt einen eigenen Adserver nutzen sollte.</p> </article> </div> <nav class="pagination" role="navigation"> <div class="nav-previous"><a href="https://e-dialog.group/at/blog/edialog-thema/performance-display-realtime-advertising-rta/seite/2/" ><span class="meta-nav">←</span> Zurück</a></div> 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