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tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg> <div data-elementor-type="header" data-elementor-id="5062" class="elementor elementor-5062 elementor-location-header"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62d67729 elementor-section-height-min-height mwd-menu-home elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible" data-id="62d67729" data-element_type="section" data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31be865c" data-id="31be865c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/at/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27c28c5f eael_advanced_menu_hamburger_disable_selected_menu_hide eael-advanced-menu--stretch eael-hamburger--tablet elementor-widget elementor-widget-eael-advanced-menu" data-id="27c28c5f" data-element_type="widget" id="advancedmenue" data-widget_type="eael-advanced-menu.default"> <div class="elementor-widget-container"> <div data-hamburger-icon="<i aria-hidden="true" class="fas fa-bars"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-indicator-class="fas fa-angle-down fa-solid" data-dropdown-indicator-class="fas fa-angle-down fa-solid" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"><ul id="menu-hauptmenu" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-1792" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Ich will</a> <ul class="sub-menu"> <li id="menu-item-36963" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Bessere <br> Kampagnen</a> <ul class="sub-menu"> <li id="menu-item-3459" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li id="menu-item-1794" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li id="menu-item-3461" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li id="menu-item-3558" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li id="menu-item-3559" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li id="menu-item-3560" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li id="menu-item-36964" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen</a> <ul class="sub-menu"> <li id="menu-item-3460" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li id="menu-item-3462" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li id="menu-item-3463" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li id="menu-item-5334" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li id="menu-item-32318" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li id="menu-item-36965" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen</a> <ul class="sub-menu"> <li id="menu-item-30948" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li id="menu-item-30943" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li id="menu-item-30944" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li id="menu-item-30945" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul> </li> <li id="menu-item-1793" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können</a> <ul class="sub-menu"> <li id="menu-item-30949" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li id="menu-item-30951" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li id="menu-item-30950" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul> </li> <li id="menu-item-3504" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind</a> <ul class="sub-menu"> <li id="menu-item-19896" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li id="menu-item-19897" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li id="menu-item-19898" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li id="menu-item-30953" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul> </li> </ul></div> </div> </div> <div class="elementor-element elementor-element-0e794f6 elementor-widget elementor-widget-shortcode" data-id="0e794f6" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="mwd-main-navigation"><div id="mobile-ui-btn-bar"><img class="burger" src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg" alt="menue"><img class="close" src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg" alt="menue"></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/at/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg" alt="facebook"></a><a target="_blank" href="https://twitter.com/e_dialog"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg" alt="twitter"></a><a target="_blank" href="https://www.instagram.com/e_dialog/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg" alt="instagram"></a><a target="_blank" href="https://at.linkedin.com/company/e-dialog_2"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg" alt="linkedin"></a></div></div><ul id="mwd-main-navigation-menu" class="mwd-main-navigation-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Ich will<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Bessere <br> Kampagnen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/warum-sollte-ich-ein-tag-management-system-nutzen/">Warum sollte ich ein Tag Management System nutzen?</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/warum-sollte-ich-ein-tag-management-system-nutzen/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Im Onlinemarketing und speziell in der Webanalyse ist es unerlässlich, verschiedene Tags auf der Webseite auszugeben. Dieser Blogbeitrag zeigt, wie Sie mit einem Tag Management System (kurz TMS) den Überblick behalten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/market-research/ein-jahr-corona-80-rechnen-nicht-mit-grosen-veranderungen-des-berufsalltags/">Ein Jahr Corona – 80% rechnen nicht mit großen Veränderungen des Berufsalltags</a></h2><a href="https://e-dialog.group/at/blog/market-research/ein-jahr-corona-80-rechnen-nicht-mit-grosen-veranderungen-des-berufsalltags/"><img width="800" height="498" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Corona-Studie-2021-Homeoffice-e1619440611123.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Corona-Studie-2021-Homeoffice-e1619440611123.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Corona-Studie-2021-Homeoffice-e1619440611123-300x187.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Corona-Studie-2021-Homeoffice-e1619440611123-768x478.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>e-dialog-Vergleichsstudie zeigt: Auch nach einem Jahr Remote-Arbeit haben sich die Österreicherinnen und Österreicher noch nicht an das Homeoffice gewöhnt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/consent-management/tracking-systeme-datenschutz/">Tracking-Systeme & Datenschutz</a></h2><a href="https://e-dialog.group/at/blog/consent-management/tracking-systeme-datenschutz/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/tracking-systeme-datenschutz-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Datenschutzkonformes Tracking von Userdaten und eine zukunftssichere Marketing-Datenstrategie in einfachen Schritten und Entscheidungen erklärt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/ga4-bigquery-export/">GA4 BigQuery Export</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/ga4-bigquery-export/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/BigQuery-Export.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/BigQuery-Export.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/BigQuery-Export-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/BigQuery-Export-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Mit GA4 kann man Daten aus Apps und Webseiten in eine Datensammlung (Property) einlaufen lassen und sich zeitgleich einen Rohdatenexport dessen aufbereiten lassen. Zum normalen BigQuery Tarif!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/personenbezogene-daten-in-google-analytics-erkennen-und-vermeiden/">Personenbezogene Daten in Google Analytics erkennen und vermeiden</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/personenbezogene-daten-in-google-analytics-erkennen-und-vermeiden/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-PII-in-GA-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blogartikel erklären wir, wo sich personenbezogene Daten in Google Analytics einschleichen können und wie Sie diese erkennen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/">Happy New Digital Marketing Trends 2021</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/"><img width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-768x509.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir werfen einen Blick in die Glaskugel und schauen, welche Marketing Trends das neue Jahr 2021 mit sich bringt!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/service-accounts-innerhalb-der-google-cloud-platform/">Service Accounts innerhalb der Google Cloud Platform</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/service-accounts-innerhalb-der-google-cloud-platform/"><img width="800" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Service-Accounts-1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Service-Accounts-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Service-Accounts-1-300x150.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Service-Accounts-1-768x384.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Welche Arten von Service Accounts gibt es und wie man diese tatsächlich innerhalb einer Applikation verwendet.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/google-cloud-platform-authentication/">Google Cloud Platform Authentication</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/google-cloud-platform-authentication/"><img width="800" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Google-Cloud-Platform-Auth.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Google-Cloud-Platform-Auth.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Google-Cloud-Platform-Auth-300x150.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Google-Cloud-Platform-Auth-768x384.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Um die verschiedenen Google Cloud APIs verwenden zu können, müssen die Anfragen zu diesen APIs eine Authentifizierung bestehen. In diesem Artikel erklären wir die Grundlagen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/die-wichtigsten-google-cloud-platform-datenbanken-fur-die-webanalyse/">Die wichtigsten Google Cloud Platform Datenbanken für die Webanalyse</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/die-wichtigsten-google-cloud-platform-datenbanken-fur-die-webanalyse/"><img width="800" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Platform.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Platform.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Platform-300x150.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Platform-768x384.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Artikel findet ihr eine grobe Übersicht über die bei uns am häufigsten eingesetzten Google Cloud Platform Datenbanken und deren Unterschiede.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/die-wichtigsten-google-cloud-platform-compute-ressourcen-fur-die-webanalyse/">Die wichtigsten Google Cloud Platform Compute Ressourcen für die Webanalyse</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/die-wichtigsten-google-cloud-platform-compute-ressourcen-fur-die-webanalyse/"><img width="800" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Platform.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Platform.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Platform-300x150.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Platform-768x384.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Hier bekommst du eine grobe Einführung zu den wichtigsten Google Cloud Platform Compute Compute Ressourcen, welche innerhalb der Webanalyse immer stärker an Bedeutung gewinnen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/google-cloud-platform-ressourcenhierarchie/">Google Cloud Platform Ressourcenhierarchie</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/google-cloud-platform-ressourcenhierarchie/"><img width="800" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Google-Cloud-Platform-Ressourcenhierarchie-1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Google-Cloud-Platform-Ressourcenhierarchie-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Google-Cloud-Platform-Ressourcenhierarchie-1-300x150.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Google-Cloud-Platform-Ressourcenhierarchie-1-768x384.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die Google Cloud Platform (GCP) spielt im Bereich der Webanalyse eine immer wichtigere Rolle. In diesem Blogpost lest ihr mehr über die Ressourcenhierarchie!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/google-analytics-4-mit-datastudio-nutzen/">Google Analytics 4 mit Datastudio nutzen</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/google-analytics-4-mit-datastudio-nutzen/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Mit Google Analytics 4 hat Google die nächste Generation von Google Analytics aus der Taufe gehoben. Datastudio lässt sich damit bereits nutzen: Wie das geht zeigen wir hier!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/new-data-studio-features-data-control-und-parameter/">New Data Studio Features: „Data Control“ und „Parameter“</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/new-data-studio-features-data-control-und-parameter/"><img width="800" height="533" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-DataStudio.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog-Blogbeitrag-DataStudio" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-DataStudio.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-DataStudio-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-DataStudio-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Data Studio bekommt fast monatlich neue Features. Wir stellen die neuen Features “Parameter” sowie “Data Control” vor und zeigen, wie Sie damit Ihre Reports verbessern können!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/server-side-tagging-gtm-vs-tealium-iq-vs-tagcommander/">Server Side Tagging (GTM vs. Tealium iQ vs. TagCommander)</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/server-side-tagging-gtm-vs-tealium-iq-vs-tagcommander/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Server-Side-Tagging.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Server-Side-Tagging.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Server-Side-Tagging-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Server-Side-Tagging-768x512.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir nehmen das Webinar von Simo Ahava zum Server Side GTM zum Anlass, um diesen mit den Tools anderer Herstellern zu vergleichen!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/market-research/google-surveys-und-surveys-360-data-driven-market-research/">Google Surveys und Surveys 360: Data driven Market Research</a></h2><a href="https://e-dialog.group/at/blog/market-research/google-surveys-und-surveys-360-data-driven-market-research/"><img width="800" height="551" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Surveys.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Surveys.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Surveys-300x207.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Google-Surveys-768x529.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google Surveys und die Premium Variante Surveys 360 ermöglichen schnelle, kostengünstige Online-Meinungsforschung. Was das Tool so alles kann lernen Sie in diesem Blogartikel.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/generierung-von-insights-in-der-webanalyse/">Generierung von Insights in der Webanalyse</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/generierung-von-insights-in-der-webanalyse/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Webanalyse.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Webanalyse.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Webanalyse-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blog-Webanalyse-768x513.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Ihr Analysetool sammelt eine gewaltige Menge an Daten: Aber wissen Sie, was Ihnen diese sagen wollen?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/abgrenzung-so-unterscheidet-sich-eine-cdp-von-anderen-systemen/">Abgrenzung: So unterscheidet sich eine CDP von anderen Systemen</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/abgrenzung-so-unterscheidet-sich-eine-cdp-von-anderen-systemen/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190614-CDP-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190614-CDP-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190614-CDP-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190614-CDP-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190614-CDP.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Was eine Customer Data Platform (kurz: CDP) ist und wofür man diese braucht, haben wir schon in diesem Artikel umfangreich beschrieben. Wie unterscheidet sich eine CDP von einem CRM, DWH, Data Lake, DWH, einer DMP und einer Marketing Cloud? Schauen wir uns das im Detail an.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/konsolidiertes-kosten-reporting-in-data-studio/">Konsolidiertes Kosten-Reporting in Data Studio</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/konsolidiertes-kosten-reporting-in-data-studio/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190506-Konsolidiertes-Kostenreporting-Data-Studio-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190506-Konsolidiertes-Kostenreporting-Data-Studio-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190506-Konsolidiertes-Kostenreporting-Data-Studio-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190506-Konsolidiertes-Kostenreporting-Data-Studio-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190506-Konsolidiertes-Kostenreporting-Data-Studio.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir zeigen Euch, wie Ihr Eure Kosten für alle (digitalen) Marketing Kanäle in einem Data Studio Dashboard reporten könnt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/ga-cdp-google-analytics-als-customer-data-platform/">GA CDP: Google Analytics als Customer Data Platform</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/ga-cdp-google-analytics-als-customer-data-platform/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190423-GA-als-Customer-Data-Platform-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190423-GA-als-Customer-Data-Platform-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190423-GA-als-Customer-Data-Platform-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190423-GA-als-Customer-Data-Platform-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190423-GA-als-Customer-Data-Platform.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google Analytics kann sehr gut als Customer Data Platform eingesetzt werden. Wir zeigen 4 Lösungsansätze und die Vor- und Nachteile jeder Möglichkeit.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/yandex-metrica-google-analytics-alternative-aus-russland/">Yandex Metrica – Google Analytics Alternative aus Russland?</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/yandex-metrica-google-analytics-alternative-aus-russland/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190423-Yandex-Metrica-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190423-Yandex-Metrica-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190423-Yandex-Metrica-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190423-Yandex-Metrica-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190423-Yandex-Metrica.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir haben das „Russische Google Analytics“ unter die Lupe genommen und zeigen, welche Vorteile es bietet – aber auch, wo die Einschränkungen sind.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/customer-data-platform-was-ist-das-und-wofur-brauche-ich-sie/">Customer Data Platform: Was ist das und wofür brauche ich sie?</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/customer-data-platform-was-ist-das-und-wofur-brauche-ich-sie/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190219-Customer-Data-Platform-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190219-Customer-Data-Platform-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190219-Customer-Data-Platform-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190219-Customer-Data-Platform-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190219-Customer-Data-Platform.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Customer Data Plattformen (kurz CDPs) gewinnen immer mehr an Bedeutung. Wir zeigen, was eine CDP ist, was sie können muss und welche Anbieter es gibt.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/safari-itp-2-1-wie-beeinflusst-das-mein-tracking/">Safari ITP 2.1: Wie beeinflusst das mein Tracking?</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/safari-itp-2-1-wie-beeinflusst-das-mein-tracking/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Das neue Update sieht vor, clientseitige 1st Party Cookies nur mehr für 7 Tage zu speichern. Wir zeigen welche Auswirkung das auf Ihr Tracking hat und was Sie dagegen tun können.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/ausschluss-von-url-parametern-vor-der-datenerfassung-in-google-analytics/">Ausschluss von URL Parametern vor der Datenerfassung in Google Analytics</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/ausschluss-von-url-parametern-vor-der-datenerfassung-in-google-analytics/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blogbeitrag erklären wir, wie Sie spezifische URL Parameter vor der Datenerfassung in Google Analytics ausschließen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/die-neuen-data-studio-community-visualizations-ein-feature-mit-superpower/">Die neuen Data Studio “Community Visualizations”: Ein Feature mit Superpower</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/die-neuen-data-studio-community-visualizations-ein-feature-mit-superpower/"><img width="800" height="542" src="https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-1024x694.png" class="attachment-large size-large wp-post-image" alt="data-studio-community-viz-beispiel" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-1024x694.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-300x203.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel-768x520.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/data-studio-community-viz-beispiel.png 1027w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die neuen Community Visualizations von Data Studio bieten noch mehr Möglichkeiten, Daten zu visualisieren und Reports zu gestalten. Hier erklären wir, wie sie funktionieren und verwendet werden.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/event-tracking-mit-transport-beacon/">Event Tracking mit Transport Beacon</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/event-tracking-mit-transport-beacon/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/201811-Transport-Beacon-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201811-Transport-Beacon-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/201811-Transport-Beacon-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201811-Transport-Beacon-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/201811-Transport-Beacon.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Häufig kommt es zu Tracking-Problemen von Events, die erst kurz vor einem Seitenwechsel ausgelöst werden. 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