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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">Segment und Comparison durchblicken in GA4</span> </div> </div> <div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2024/12/blog-2023-02ff-36-1024x549.jpg);"><div class="container"><h1>Segment und Comparison durchblicken in GA4</h1><p class="author">von Luca Kretz</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">16. Dezember 2024</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Dieser Artikel unterstützt dabei, effizienter mit Comparisons und Segmenten zu arbeiten. Das Arbeiten mit Segmenten hat sich in Google Analytics 4, im Vergleich zu Universal Analytics, verändert. Comparisons befinden sich in den Standardberichten und Segmente sind in den Explore Berichten verfügbar. Mittels Button Klick “Export this report to analysis” kann eine Comparison (Vergleich) in das Segment eines Explor Berichtes exportiert werden. Ein Segment in der Comparison auszuwählen ist nicht möglich. Dafür können Audiences in der Comparison genutzt werden, welche man zuvor über ein Segment erstellt hat. Das Top Feature für fortgeschrittene Analysen beim Arbeiten mit Segment sind Sequenzen.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="64300" class="elementor elementor-64300" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-2b2b10b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2b2b10b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ee690a" data-id="0ee690a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-423f797 elementor-widget elementor-widget-text-editor" data-id="423f797" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der Artikel erklärt im Detail Tipps und Tricks, um im Analyse Alltag schneller mit Comparisons und Segmenten zu arbeiten. Eine Comparison kann mit wenigen Klicks in ein Segment im Explore Bericht transferiert werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e93d4ce elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e93d4ce" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bb056a" data-id="0bb056a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2b4a959 elementor-widget elementor-widget-heading" data-id="2b4a959" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wissenswertes über Segment und Comparison in GA4</h2> </div> </div> <div class="elementor-element elementor-element-05ea6c4 elementor-widget elementor-widget-text-editor" data-id="05ea6c4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Als Google Analytics User müssen wir uns damit abfinden, dass es Segmente, wie wir es in Universal Analytics gewohnt waren, nicht mehr gibt. Wo wir in Universal Analytics die Segmente gefunden haben, finden wir jetzt in GA4 in den Standardberichten die Comparison, oder auf Deutsch Vergleich genannt.</p><p>Mit Hilfe der <strong>Comparison</strong> lassen sich in den Standardberichten Daten gegenüberstellen. Verschiedene Dimensionen können mittlerweile mit den Standard Möglichkeiten “exactly matches”, “contains”, “does not exactly match” und “does not contain” gefiltert werden. Inzwischen können Comparisons auch gespeichert werden, damit bei häufiger Nutzung effizienter gearbeitet werden kann. Die historischen Daten sind mit Comparisons jederzeit verfügbar. Einen Minuspunkt bekommt die Comparison, da leider nicht auf einzelne Events gefiltert werden kann.</p><p>Wer sich die Frage stellt, ob die <strong>Segmente</strong> in GA4 gänzlich verschwunden sind, kann beruhigt sein. Es gibt noch Segmente. Um mit Segmenten arbeiten zu können, muss in den Explore Berichten gearbeitet werden. Und für alle jene, die sich wundern, was ein Segment ist: Ein Segment ist ein Teil aus der Grundgesamtheit der Analytics daten. Welcher Teil das ist, kann selbst mittels Bedingungen gefiltert werden. Unter der ersten Spalte “Variables” und der Überschrift Segments können mittels Klick auf das Plus Segmente erstellt werden. Es gibt drei Segmenttypen: User Segment, Session Segment und Event Segment. Nutzer Segmente sind Teilmengen von Nutzern, Sitzung Segment sind Teilmengen von Sitzungen und Ereignis Segment sind Teilmengen von Ereignissen. Außerdem können sich Nutzer auch aus vorgeschlagenen Segmenten bedienen. Beispiele hierfür sind „Recently active Users” oder “Non-purchasers”. Als Analyst kann man sich mit den unterschiedlichsten Bedingungen austoben. Auch in den Segmenten sind die historischen Daten verfügbar. Segmente findet man ausschließlich in den Explorativen Berichten. Sowie Comparisons ausschließlich in den Standardberichten verfügbar sind.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6cf7f767 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6cf7f767" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36ad17ab" data-id="36ad17ab" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-452520c8 elementor-widget elementor-widget-heading" data-id="452520c8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Top Features Segmente </h2> </div> </div> <div class="elementor-element elementor-element-147c9fd5 elementor-widget elementor-widget-text-editor" data-id="147c9fd5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie bereits erwähnt, kann man sich bei der Erstellung von Segmenten austoben. Klassische Bedingungen wie Inkludieren oder Exkludieren von Gruppen sind möglich. Außerdem kann gewählt werden, ob die Bedingungen in einer bestimmten Session, über mehrere Sessions oder innerhalb eines Events erfüllt werden sollen. Auf Englisch wird die Einstellung Condition Scoping genannt, mit den Wahlmöglichkeiten “Across all sessions”, “Within the same session” oder “Within the same event”. </p><p>Was hier aber definitiv als Top Feature für fortgeschrittene Analysen genannt werden muss, ist die Möglichkeit von Reihenfolgen (Sequences). Mittels dieser Funktion können Schritte definiert werden, die ein User einhalten muss, um dem Segment hinzu gerechnet zu werden. Es kann sogar granular entschieden werden, ob der Schritt direkt oder indirekt erfolgt ist und in welchem Zeitrahmen.</p><p>Hinweis: Das Feature ist nur im User Segment verfügbar.</p> </div> </div> <div class="elementor-element elementor-element-66d984d elementor-widget elementor-widget-image" data-id="66d984d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="323" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20323'%3E%3C/svg%3E" class="attachment-large size-large wp-image-64302" alt="Top Features Segmente" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-37-38-am-1024x414.png 1024w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-37-38-am-300x121.png 300w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-37-38-am-768x311.png 768w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-37-38-am-1200x485.png 1200w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-37-38-am.png 1202w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-37-38-am-1024x414.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="323" src="https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-37-38-am-1024x414.png" class="attachment-large size-large wp-image-64302" alt="Top Features Segmente" srcset="https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-37-38-am-1024x414.png 1024w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-37-38-am-300x121.png 300w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-37-38-am-768x311.png 768w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-37-38-am-1200x485.png 1200w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-37-38-am.png 1202w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-b0e8baf elementor-widget elementor-widget-image" data-id="b0e8baf" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="391" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20391'%3E%3C/svg%3E" class="attachment-large size-large wp-image-64303" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-38-13-am-1024x501.png 1024w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-38-13-am-300x147.png 300w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-38-13-am-768x376.png 768w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-38-13-am-1200x587.png 1200w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-38-13-am.png 1202w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-38-13-am-1024x501.png" /><noscript><img decoding="async" width="800" height="391" src="https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-38-13-am-1024x501.png" class="attachment-large size-large wp-image-64303" alt="" srcset="https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-38-13-am-1024x501.png 1024w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-38-13-am-300x147.png 300w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-38-13-am-768x376.png 768w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-38-13-am-1200x587.png 1200w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-38-13-am.png 1202w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-359445c elementor-widget elementor-widget-text-editor" data-id="359445c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">User Segment Feature, Quelle: e-dialog</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ddb5c3b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ddb5c3b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6ddabe" data-id="c6ddabe" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a2521b7 elementor-widget elementor-widget-heading" data-id="a2521b7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tipps und Tricks wie man sich beim Arbeiten mit Segment und Comparison Zeit sparen kann </h2> </div> </div> <div class="elementor-element elementor-element-e02c3b8 elementor-widget elementor-widget-heading" data-id="e02c3b8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Von der Comparison zum Segment </h4> </div> </div> <div class="elementor-element elementor-element-ac1aff9 elementor-widget elementor-widget-text-editor" data-id="ac1aff9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Oftmals beginnt man mit der Analyse in den Standard-Berichten. Daten werden mittels Comparisons heruntergebrochen und verglichen. Will man dann mehr als zwei Dimensionen betrachten, ist das Limit des Standard-Berichtes erreicht, da nur maximal eine Spalte ergänzt werden kann. Das ist der Moment, in dem viele User in den Explore Bericht wechseln und mühsam erneut die zuvor gefilterten Dimensionen der Comparison übernehmen. Aber Stopp! Das geht auch mit einem Klick. Bei den Standard Berichten findet man rechts oben den Button “Export this report to analysis”. Damit öffnet sich der Report im Explore Bereich und die Comparison ist automatisch in den Segmenten enthalten.</p> </div> </div> <div class="elementor-element elementor-element-5e33307 elementor-widget elementor-widget-image" data-id="5e33307" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="320" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20320'%3E%3C/svg%3E" class="attachment-large size-large wp-image-64304" alt="Von der Comparison zum Segment" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-44-37-am-1024x409.png 1024w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-44-37-am-300x120.png 300w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-44-37-am-768x307.png 768w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-44-37-am-1200x479.png 1200w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-44-37-am.png 1202w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-44-37-am-1024x409.png" /><noscript><img loading="lazy" decoding="async" width="800" height="320" src="https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-44-37-am-1024x409.png" class="attachment-large size-large wp-image-64304" alt="Von der Comparison zum Segment" srcset="https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-44-37-am-1024x409.png 1024w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-44-37-am-300x120.png 300w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-44-37-am-768x307.png 768w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-44-37-am-1200x479.png 1200w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-44-37-am.png 1202w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-7558382 elementor-widget elementor-widget-text-editor" data-id="7558382" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Von der Comparison zum Segment, Quelle: e-dialog</span></p> </div> </div> <div class="elementor-element elementor-element-42007d6 elementor-widget elementor-widget-heading" data-id="42007d6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Vom Segment über die Audience in die Comparison </h4> </div> </div> <div class="elementor-element elementor-element-6466e5a elementor-widget elementor-widget-text-editor" data-id="6466e5a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Befindet man sich in einem Explore Bericht und findet ein spannendes Segment, kann dieses leider nicht einfach in den Standard Berichten verwendet werden. Mit etwas Raffinesse kann man sich aber dorthin arbeiten. In den Einstellungen des Segments gibt es im rechten oberen Eck den Hacken “Build an audience”. Damit wird automatisch bei der Erstellung des Segments auch eine Audience (auf Deutsch: Zielgruppe) erstellt. Und wer schon viel mit den Comparisons gearbeitet hat, weiß Audiences können in den Comparisons ausgewählt werden. Deshalb ist das ein Weg ein Segment in der Comparison nachzubauen.</p><p>Achtung: Hier ist zu beachten, dass Audiences über keine historischen Daten verfügen und damit erst mit der erstellung daten sammeln. Deshalb muss man zuerst das Befüllen der Audience abwarten, bevor diese sinnvoll in den Comparisons genutzt werden kann.</p> </div> </div> <div class="elementor-element elementor-element-b6d5501 elementor-widget elementor-widget-image" data-id="b6d5501" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="245" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20245'%3E%3C/svg%3E" class="attachment-large size-large wp-image-64305" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-49-23-am-1024x313.png 1024w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-49-23-am-300x92.png 300w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-49-23-am-768x234.png 768w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-49-23-am-1200x366.png 1200w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-49-23-am.png 1202w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-49-23-am-1024x313.png" /><noscript><img loading="lazy" decoding="async" width="800" height="245" src="https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-49-23-am-1024x313.png" class="attachment-large size-large wp-image-64305" alt="" srcset="https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-49-23-am-1024x313.png 1024w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-49-23-am-300x92.png 300w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-49-23-am-768x234.png 768w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-49-23-am-1200x366.png 1200w, https://e-dialog.group/wp-content/uploads/2024/12/screenshot-2024-12-16-9-49-23-am.png 1202w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-8e77bbd elementor-widget-tablet_extra__width-initial elementor-widget elementor-widget-text-editor" data-id="8e77bbd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Vom Segment über die Audience in die Comparison, Quelle: e-dialog</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-09ab07e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="09ab07e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c58b028" data-id="c58b028" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1b48a5a elementor-widget elementor-widget-heading" data-id="1b48a5a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Überblick - Audience Segment und Comparsion </h2> </div> </div> <div class="elementor-element elementor-element-5bba430 elementor-widget elementor-widget-text-editor" data-id="5bba430" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die folgende Gegenüberstellung bietet einen zusammenfassenden Überblick zu Audience, Segment und Camparison. Es wird aufgelistet wo diese Features verfügbar oder nicht verfügbar sind und ob historische Daten vorhanden sind.</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-f54dc2a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f54dc2a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9dfb760" data-id="9dfb760" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fbc1f72 elementor-widget elementor-widget-heading" data-id="fbc1f72" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Audience</h3> </div> </div> <div class="elementor-element elementor-element-d1b26c4 elementor-widget elementor-widget-text-editor" data-id="d1b26c4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Audiencename als Dimension verfügbar in Explore Berichten</p><p>verfügbar bei Comparisons</p><p>für Google Ads verfügbar</p><p>Daten sind erst ab Erstellung verfügbar</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-47d13c0" data-id="47d13c0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-db1faa6 elementor-widget elementor-widget-heading" data-id="db1faa6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Segment</h3> </div> </div> <div class="elementor-element elementor-element-a493efe elementor-widget elementor-widget-text-editor" data-id="a493efe" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>verfügbar in Explore Berichten</p><p><span style="text-decoration: underline;">nicht</span> in Standard Berichten verfügbar</p><p><span style="text-decoration: underline;">nicht</span> für Google Ads verfügbar</p><p>historische Daten verfügbar (backfill)</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e4ad05d" data-id="e4ad05d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-541beb8 elementor-widget elementor-widget-heading" data-id="541beb8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Comparison</h3> </div> </div> <div class="elementor-element elementor-element-c0dd254 elementor-widget elementor-widget-text-editor" data-id="c0dd254" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="text-decoration: underline;">nicht</span> verfügbar in Explore Ber. <small>(kann in ein Segment gewandelt werden)</small></p><p>in Standardberichten verfügbar</p><p><span style="text-decoration: underline;">nicht</span> für Google Ads verfügbar</p><p>historische Daten verfügbar (backfill)</p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-cca0944 elementor-widget elementor-widget-text-editor" data-id="cca0944" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Überblick – Audience Segment und Comparsion, Quelle: e-dialog</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7a65e33b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7a65e33b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-602bd6a9" data-id="602bd6a9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4e783c26 elementor-widget elementor-widget-heading" data-id="4e783c26" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit:</h2> </div> </div> <div class="elementor-element elementor-element-33f09228 elementor-widget elementor-widget-text-editor" data-id="33f09228" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit den nötigen Informationen und wenigen Klicks können Comparisons zum Segment werden. Mittels Workaround geht es auch umgekehrt, vom Segment zur Comparison, jedoch ist das etwas komplexer und erfordert eine Audience. Wichtig dabei ist zu beachten, dass Audiences erst ab der Erstellung Daten sammeln und keine historischen Daten verfügbar sind. Des Weiteren ist klar ersichtlich, dass Segmente die höchste Funktionalität haben. In den Segmenten kann sehr granular definiert werden, welche Merkmale ein User oder eine Session haben soll. Hier sind der Analyse von Kreativität weniger Grenzen gesetzt.</p> </div> </div> <div class="elementor-element elementor-element-fb33f06 elementor-widget elementor-widget-text-editor" data-id="fb33f06" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Haben Sie noch Fragen oder brauchen Sie professionelle Unterstützung von? Wir unterstützen Sie gerne: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-59164 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/digital-analytics/key-events-neue-nomenklatur-in-google-analytics-4/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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