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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category">Creative</span> <span class="arrow">></span> <span class="child">AMP Ads - die schnellsten Online Werbeanzeigen</span> </div> </div> <div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2022/02/jo-san-diego-ZO_tXe8Tinw-unsplash.jpg);"><div class="container"><h1>AMP Ads - die schnellsten Online Werbeanzeigen</h1><p class="author">von Veronika König</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">28. Februar 2020</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p></p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Creative</div><p><p>Wir verbinden kreative Umsetzung mit datengetriebener Expertise, um für Ihre Kampagne herausragende Ergebnisse zu erzielen.</p> </p><a href="/bessere-kampagnen/#creativity" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="27393" class="elementor elementor-27393" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-7d98e3d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7d98e3d3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-719d6ff2" data-id="719d6ff2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-da5ab9c elementor-widget elementor-widget-heading" data-id="da5ab9c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was ist AMP? </h2> </div> </div> <div class="elementor-element elementor-element-308f8337 elementor-widget elementor-widget-text-editor" data-id="308f8337" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Bei AMP – Accelerated Mobile Pages – handelt es sich um ein HTML basiertes Framework zur Optimierung der Ladezeit von mobilen Websites. AMPHTML wird von Browsern leichter und schneller ausgelesen bzw. direkt aus dem Google AMP Cache geladen.</p><p>Google startete das AMP Projekt bereits 2015, um dem Ruf der User nach schnelleren mobilen Websites gerecht zu werden. Heute haben die mobilen Suchanfragen jene am Desktop längst überholt und alle großen Online Medien und News Portale verwenden die Technologie.</p><blockquote><p>If it isn’t instant – it’s not fast enough</p></blockquote> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e2398b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e2398b3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3424a81" data-id="3424a81" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9fda449 elementor-widget elementor-widget-heading" data-id="9fda449" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Laden Ihre Ads noch langsam? </h2> </div> </div> <div class="elementor-element elementor-element-939bbc7 elementor-widget elementor-widget-text-editor" data-id="939bbc7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der Content lädt instant – Ads lassen auf sich warten? Der Conversion Killer!<br />Die Lösung dafür heißt, wie Sie vermutlich erraten haben, AMPHTML Ads.<br />AMP verändert die Art, wie Ads gebaut, ausgeliefert und gemessen werden können, maßgeblich. Ads sind schneller und werden ohne Verzögerung geladen, Viewability und Click-Through-Rates werden verbessert. Weiters werden AMP Ads vor der Auslieferung validiert, um deren Performance sicherzustellen. AMP Ads können – je nach Plattform – nicht nur auf AMP-Seiten, sondern auch auf herkömmlichen Websites ausgespielt werden.</p><blockquote><p>AMPHTML-Anzeigen werden sowohl auf Seiten mit als auch ohne AMP ausgeliefert!</p></blockquote> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-93141a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="93141a9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98475c5" data-id="98475c5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1c71742 elementor-widget elementor-widget-heading" data-id="1c71742" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Vorteile von AMP Ads </h2> </div> </div> <div class="elementor-element elementor-element-a75b5a4 elementor-widget elementor-widget-text-editor" data-id="a75b5a4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><strong>Geschwindigkeit</strong> – AMP Ads sind schneller weil sie früh im Rendering Prozess geladen werden. Die kleine Dateigröße erhöht außerdem die Ladegeschwindigkeit.</li><li><strong>Ressourcensparend</strong> – AMP HTML Ads brauchen weitaus weniger Ressourcen.</li><li><strong>Koordinierte Auslieferung</strong> – sie werden am gewünschten Platz ausschließlich zur richtigen Zeit angezeigt dh die Ads werden instant und nur im aktuellen Viewpoint ausgeliefert.</li><li><strong>Flexibilität</strong> – AMP Ads funktionieren auf AMP und auf Nicht-AMP Seiten.</li></ul> </div> </div> <div class="elementor-element elementor-element-6eca902 elementor-widget elementor-widget-image" data-id="6eca902" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="800" height="713" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20713'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23950" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/amp-ads-vergleich1.gif" /><noscript><img fetchpriority="high" decoding="async" width="800" height="713" src="https://e-dialog.group/wp-content/uploads/2022/02/amp-ads-vergleich1.gif" class="attachment-large size-large wp-image-23950" alt="" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Ads vs. AMP ADS (Quelle: Google)</figcaption> </figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-45215e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="45215e1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-645a6c9" data-id="645a6c9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-696a5a9 elementor-widget elementor-widget-heading" data-id="696a5a9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">AMP Ad Formate </h2> </div> </div> <div class="elementor-element elementor-element-b477297 elementor-widget elementor-widget-text-editor" data-id="b477297" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Zugunsten der Geschwindigkeit auf Design und Kreativeffekte verzichten? Muss nicht sein! AMPHTML erlauben etwa Formate wie Carousel, Parallax oder Lightbox. Jedoch werden nicht alle Formate unterstützt. Ein Beispiel sind Anzeigenformate, die einen Content-Reflow auslösen, wie Interstitials oder automatisch maximierte Anzeigen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6a7b87e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6a7b87e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ef10d11" data-id="ef10d11" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c52b6ac elementor-widget elementor-widget-heading" data-id="c52b6ac" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Carousel </h3> </div> </div> <div class="elementor-element elementor-element-c250b27 elementor-widget elementor-widget-image" data-id="c250b27" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="576" height="1024" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20576%201024'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23951" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-carousel_01-576x1024.gif 576w, https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-carousel_01-169x300.gif 169w" data-lazy-sizes="(max-width: 576px) 100vw, 576px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-carousel_01-576x1024.gif" /><noscript><img decoding="async" width="576" height="1024" src="https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-carousel_01-576x1024.gif" class="attachment-large size-large wp-image-23951" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-carousel_01-576x1024.gif 576w, https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-carousel_01-169x300.gif 169w" sizes="(max-width: 576px) 100vw, 576px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f683b8e" data-id="f683b8e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-54b4106 elementor-widget elementor-widget-heading" data-id="54b4106" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Parallax </h3> </div> </div> <div class="elementor-element elementor-element-dcce6c4 elementor-widget elementor-widget-image" data-id="dcce6c4" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="576" height="1024" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20576%201024'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23952" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-video-parallax_02-576x1024.gif 576w, https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-video-parallax_02-169x300.gif 169w" data-lazy-sizes="(max-width: 576px) 100vw, 576px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-video-parallax_02-576x1024.gif" /><noscript><img loading="lazy" decoding="async" width="576" height="1024" src="https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-video-parallax_02-576x1024.gif" class="attachment-large size-large wp-image-23952" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-video-parallax_02-576x1024.gif 576w, https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-video-parallax_02-169x300.gif 169w" sizes="(max-width: 576px) 100vw, 576px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">(Quelle: amp.dev)</figcaption> </figure> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-65c816f" data-id="65c816f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f445ef4 elementor-widget elementor-widget-heading" data-id="f445ef4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Lightbox </h3> </div> </div> <div class="elementor-element elementor-element-dd6fa4a elementor-widget elementor-widget-image" data-id="dd6fa4a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="576" height="1024" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20576%201024'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23953" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-lightbox_03-576x1024.gif 576w, https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-lightbox_03-169x300.gif 169w" data-lazy-sizes="(max-width: 576px) 100vw, 576px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-lightbox_03-576x1024.gif" /><noscript><img loading="lazy" decoding="async" width="576" height="1024" src="https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-lightbox_03-576x1024.gif" class="attachment-large size-large wp-image-23953" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-lightbox_03-576x1024.gif 576w, https://e-dialog.group/wp-content/uploads/2022/02/amp-ad-lightbox_03-169x300.gif 169w" sizes="(max-width: 576px) 100vw, 576px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-fb2b3de elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fb2b3de" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24a3448" data-id="24a3448" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f2955a5 elementor-widget elementor-widget-heading" data-id="f2955a5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Worauf ist zu achten? </h2> </div> </div> <div class="elementor-element elementor-element-5610df0 elementor-widget elementor-widget-text-editor" data-id="5610df0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wir empfehlen bei der Planung folgende Punkte zu berücksichtigen:</p><ul><li><strong>Ad Plattform</strong> – Es lohnt sich, sich vorher über Richtlinien der jeweiligen Plattform zu informieren. Zum Beispiel bietet Display & Video 360, die Lösung der Google Marketing Plattform, nur Inventar mit AMP-Websites für AMP Ads an. Außerdem werden dort Creatives mit Videoeinbindung noch nicht unterstützt.</li><li><strong>Einsetzbare Komponenten</strong> – Noch haben wir hier keine komplett freie Hand. Hier finden Sie den Katalog der aktuell verfügbaren <a href="https://amp.dev/documentation/guides-and-tutorials/learn/a4a_spec/?format=websites">Komponenten</a> für AMP Ads.</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4a367a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4a367a1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5695c63" data-id="5695c63" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-05847e3 elementor-widget elementor-widget-heading" data-id="05847e3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Klingt zu gut, um wahr zu sein? Wir sagen, Testen statt Verzichten. Gerne beraten wir Sie bei der Planung und Umsetzung! <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-58767 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/creative/programmatic-audio-ads-geheimwaffe-fur-ihre-marketingstrategie/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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