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</div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">GTM Advanced: Techniken für die Vereinfachung von Tracking Setups</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2023/12/title_img-1024x683.jpg" data-rocket-location-hash="34cd10dfff7b4a3915cb43c6c0e94cc9" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>GTM Advanced: Techniken für die Vereinfachung von Tracking Setups</h1><p class="author">von Ekrem Aslan</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">13. Dezember 2023</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Currying und Zones sind eine Javascript-Technik und ein GTM-Feature, die sich hervorragend zur Optimierung komplexer Tracking-Setups eignen. Currying vereinfacht Funktionen und reduziert Redundanzen, besonders bei der wiederholten Verarbeitung verschiedener Variablen. Zones in Google Tag Manager ermöglichen gezielte Datenerfassung, verbessern die Tracking-Genauigkeit und verknüpfen Container für einheitliche Tracking-Strategien. Der Einsatz dieser Techniken führt zu schlankeren, effizienteren und besser wartbaren Codes, die präzise Einblicke liefern und die Website-Leistung steigern.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p></p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> <p></p><a href="/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="fe2c8f6cb57ede958f470e19b7ffb31d" data-elementor-type="wp-post" data-elementor-id="54499" class="elementor elementor-54499" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-19be7d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="19be7d9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-667b8ee" data-id="667b8ee" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e933afa elementor-widget elementor-widget-text-editor" data-id="e933afa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Entdecken Sie in diesem Artikel fortgeschrittene JavaScript-Techniken, die Sie für Ihre Tracking Einrichtung im Google Tag Manager nutzen können und somit Ihr Setup vereinfachen können! In diesem Blogartikel werden zwei Methoden präsentiert, die sich speziell für komplexere Tracking Setups in vielfältigen Anwendungen und kooperierenden Teams als hilfreich erweisen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3d956eb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3d956eb3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c96cc22" data-id="3c96cc22" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-60e88179 elementor-widget elementor-widget-heading" data-id="60e88179" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Currying Functions</h2> </div> </div> <div class="elementor-element elementor-element-198d8229 elementor-widget elementor-widget-text-editor" data-id="198d8229" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Currying ist eine JavaScript-Technik, die es ermöglicht, Funktionen mit mehreren Argumenten in eine Kette von Funktionen mit jeweils einem Argument zu transformieren. Das Ergebnis ist eine verschachtelte Funktionsstruktur mit inneren und äußeren Funktionen, bei denen der Ausgabewert einer inneren Funktion den Parameter der äußeren Funktion darstellt. Dadurch kann man Funktionen dynamisch erstellen und wiederverwenden, indem man Teile ihrer Logik separat konfiguriert. In einem komplexen Tracking-Setup, in dem mit vielen variablen Parametern gearbeitet wird, kann Currying eine elegante Lösung bieten, um Funktionen gemäß DRY (Don’t repeat yourself) zu vereinfachen und redundante Codeblöcke zu vermeiden.</p><p>Im Google Tag Manager implementiert man solche, wiederverwendbare Funktionen, indem man in einem Custom JS wiederum eine Funktion returned:</p> </div> </div> <div class="elementor-element elementor-element-1f879721 elementor-widget__width-initial elementor-widget elementor-widget-image" data-id="1f879721" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="477" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20477'%3E%3C/svg%3E" class="attachment-large size-large wp-image-54505" alt="Custom JS Funktion" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/12/img1-1024x611.png 1024w, https://e-dialog.group/wp-content/uploads/2023/12/img1-300x179.png 300w, https://e-dialog.group/wp-content/uploads/2023/12/img1-768x458.png 768w, https://e-dialog.group/wp-content/uploads/2023/12/img1-1056x630.png 1056w, https://e-dialog.group/wp-content/uploads/2023/12/img1.png 1259w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/12/img1-1024x611.png"><noscript><img fetchpriority="high" decoding="async" width="800" height="477" src="https://e-dialog.group/wp-content/uploads/2023/12/img1-1024x611.png" class="attachment-large size-large wp-image-54505" alt="Custom JS Funktion" srcset="https://e-dialog.group/wp-content/uploads/2023/12/img1-1024x611.png 1024w, https://e-dialog.group/wp-content/uploads/2023/12/img1-300x179.png 300w, https://e-dialog.group/wp-content/uploads/2023/12/img1-768x458.png 768w, https://e-dialog.group/wp-content/uploads/2023/12/img1-1056x630.png 1056w, https://e-dialog.group/wp-content/uploads/2023/12/img1.png 1259w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-d12f14c elementor-widget elementor-widget-text-editor" data-id="d12f14c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Variable Configuration, Quelle: e-dialog</span></p> </div> </div> <div class="elementor-element elementor-element-786b8e9 elementor-widget elementor-widget-text-editor" data-id="786b8e9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In der Praxis hilfreich gestaltet sich das Currying vor allem bei der Implementierung von Processing Funktionen, zum Beispiel bei der PII-Bereinigung von URL-basierten Parametern. In diesem Fall könnte die erste Funktion in der Currying-Kette die ursprüngliche URL-Variable als Argument annehmen und einen Prozess starten, um die relevanten (nicht in der Whitelist enthaltenen) Query-Parameter zu extrahieren (siehe vorangegangenes Bild). Anschließend kann das Ergebnis an die nächste Funktion in der Currying-Kette weitergegeben werden, die sich dann dem Pfad annimmt und diesen entsprechend prozessiert. Diese Funktion könnte wie folgt aussehen:</p> </div> </div> <div class="elementor-element elementor-element-1ae73be elementor-widget__width-initial elementor-widget elementor-widget-image" data-id="1ae73be" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="477" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20477'%3E%3C/svg%3E" class="attachment-large size-large wp-image-54517" alt="Added Variable Configuration" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/12/img2-1-1024x611.png 1024w, https://e-dialog.group/wp-content/uploads/2023/12/img2-1-300x179.png 300w, https://e-dialog.group/wp-content/uploads/2023/12/img2-1-768x458.png 768w, https://e-dialog.group/wp-content/uploads/2023/12/img2-1-1056x630.png 1056w, https://e-dialog.group/wp-content/uploads/2023/12/img2-1.png 1259w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/12/img2-1-1024x611.png"><noscript><img decoding="async" width="800" height="477" src="https://e-dialog.group/wp-content/uploads/2023/12/img2-1-1024x611.png" class="attachment-large size-large wp-image-54517" alt="Added Variable Configuration" srcset="https://e-dialog.group/wp-content/uploads/2023/12/img2-1-1024x611.png 1024w, https://e-dialog.group/wp-content/uploads/2023/12/img2-1-300x179.png 300w, https://e-dialog.group/wp-content/uploads/2023/12/img2-1-768x458.png 768w, https://e-dialog.group/wp-content/uploads/2023/12/img2-1-1056x630.png 1056w, https://e-dialog.group/wp-content/uploads/2023/12/img2-1.png 1259w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-64ba449 elementor-widget elementor-widget-text-editor" data-id="64ba449" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Added Variable Configuration, Quelle: e-dialog</span></p> </div> </div> <div class="elementor-element elementor-element-94e569f elementor-widget elementor-widget-text-editor" data-id="94e569f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Dieser Ansatz ermöglicht es, die Verarbeitung von URL-Parametern in separaten, leicht verständlichen Funktionen aufzuteilen und das Verhalten bei Bedarf zu erweitern oder zu ändern, indem du einfach weitere Funktionen in die Currying-Kette einfügt.</p><p>Angewendet auf die Page URL Variable sieht das folgendermaßen aus:</p> </div> </div> <div class="elementor-element elementor-element-6a414d7 elementor-widget__width-initial elementor-widget elementor-widget-image" data-id="6a414d7" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="477" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20477'%3E%3C/svg%3E" class="attachment-large size-large wp-image-54520" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/12/img3-1-1024x611.png 1024w, https://e-dialog.group/wp-content/uploads/2023/12/img3-1-300x179.png 300w, https://e-dialog.group/wp-content/uploads/2023/12/img3-1-768x458.png 768w, https://e-dialog.group/wp-content/uploads/2023/12/img3-1-1056x630.png 1056w, https://e-dialog.group/wp-content/uploads/2023/12/img3-1.png 1264w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/12/img3-1-1024x611.png"><noscript><img loading="lazy" decoding="async" width="800" height="477" src="https://e-dialog.group/wp-content/uploads/2023/12/img3-1-1024x611.png" class="attachment-large size-large wp-image-54520" alt="" srcset="https://e-dialog.group/wp-content/uploads/2023/12/img3-1-1024x611.png 1024w, https://e-dialog.group/wp-content/uploads/2023/12/img3-1-300x179.png 300w, https://e-dialog.group/wp-content/uploads/2023/12/img3-1-768x458.png 768w, https://e-dialog.group/wp-content/uploads/2023/12/img3-1-1056x630.png 1056w, https://e-dialog.group/wp-content/uploads/2023/12/img3-1.png 1264w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-34f0381 elementor-widget elementor-widget-text-editor" data-id="34f0381" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Page URL – Processed, Quelle: e-dialog</span></p> </div> </div> <div class="elementor-element elementor-element-62780ce elementor-widget elementor-widget-text-editor" data-id="62780ce" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Zuerst wird die Query Param Whitelist Funktion aufgerufen, welche die Page URL als Parameter enthält. Der Ausgabewert dieser Funktion wiederum wird in die äußere Path IDs Processing Funktion eingegeben. Das Ergebnis ist die einmalige Definition der Logik anhand mehrerer Funktionen, die man in verschiedenen Szenarien nach Bedarf aufrufen kann. Um bei diesem Beispiel zu bleiben: Anstatt somit das Processing jeweils für die Page Location und den Referrer doppelt aufzusetzen und damit an zwei verschiedenen Variablen zu arbeiten, definiert man eine Reihe von Currying-Funktionen, die man lediglich jeweils für Page URL und Referrer aufruft. Somit muss nur an einer Stelle gearbeitet und gewartet werden, wodurch Code gespart und die Fehleranfälligkeit reduziert wird.</p><p><br>Darüber hinaus kann Currying auch für generelles Daten-Processing in einem komplexen Tracking-Setup eingesetzt werden. Wenn Sie beispielsweise eine Reihe von Tracking-Daten haben, die bestimmte Filter- oder Transformationslogiken erfordern, können Sie eine Currying-Kette von Funktionen erstellen, die nacheinander auf die Daten angewendet werden. Dies ermöglicht es Ihnen, die Verarbeitungslogik klar zu strukturieren und den Code zu vereinfachen, indem die einzelnen Schritte aufgeteilt und wiederverwendet werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-33336bc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="33336bc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6fddb5" data-id="c6fddb5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2b12ebb elementor-widget elementor-widget-heading" data-id="2b12ebb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Gezieltes Tracking durch die Verwendung von Zonen (360 Feature)</h2> </div> </div> <div class="elementor-element elementor-element-f1b44e3 elementor-widget elementor-widget-text-editor" data-id="f1b44e3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In einer komplexen Tracking-Konfiguration ist es üblich, dass verschiedene Tags, Trigger und Variablen auf unterschiedlichen Teilen einer Website arbeiten. Es ist jedoch nicht immer erforderlich, diese Elemente auf der gesamten Website auszuführen, da dies möglicherweise die Leistung der Website beeinträchtigen könnte. Zonen in Google Tag Manager bieten eine Lösung für diese Herausforderung, indem sie es ermöglichen, spezifische Grenzen für die Ausführung dieser Elemente festzulegen, um ein gezieltes und effizientes Tracking zu ermöglichen. So können Teile des Trackings auf Basis verschiedener Kriterien wie gewisse URLs, Seitennamen oder Variablen ausgeschlossen oder inkludiert werden. Zonen bieten auch die Möglichkeit, verschiedene Container miteinander zu verknüpfen. Wenn Sie mehrere Google Tag Manager-Container auf Ihrer Website verwenden, können Sie dadurch die Zusammenarbeit und den Datenaustausch zwischen den Containern gezielt steuern. Zusammengefasst ermöglicht es Ihnen, einheitliche Tracking-Strategien zu implementieren und die Analyse über verschiedene Container hinweg zu synchronisieren.</p><p>Implementiert werden Zonen durch das integrierte Interface im GTM. Dieses sieht folgendermaßen aus und bietet die oben erwähnten Konfigurationsmöglichkeiten:</p> </div> </div> <div class="elementor-element elementor-element-e3d0527 elementor-widget__width-initial elementor-widget elementor-widget-image" data-id="e3d0527" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="267" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20267'%3E%3C/svg%3E" class="attachment-large size-large wp-image-54526" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/12/img4-1024x342.png 1024w, https://e-dialog.group/wp-content/uploads/2023/12/img4-300x100.png 300w, https://e-dialog.group/wp-content/uploads/2023/12/img4-768x257.png 768w, https://e-dialog.group/wp-content/uploads/2023/12/img4-1200x401.png 1200w, https://e-dialog.group/wp-content/uploads/2023/12/img4.png 1486w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/12/img4-1024x342.png"><noscript><img loading="lazy" decoding="async" width="800" height="267" src="https://e-dialog.group/wp-content/uploads/2023/12/img4-1024x342.png" class="attachment-large size-large wp-image-54526" alt="" srcset="https://e-dialog.group/wp-content/uploads/2023/12/img4-1024x342.png 1024w, https://e-dialog.group/wp-content/uploads/2023/12/img4-300x100.png 300w, https://e-dialog.group/wp-content/uploads/2023/12/img4-768x257.png 768w, https://e-dialog.group/wp-content/uploads/2023/12/img4-1200x401.png 1200w, https://e-dialog.group/wp-content/uploads/2023/12/img4.png 1486w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-dc4e9d9 elementor-widget elementor-widget-text-editor" data-id="dc4e9d9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Zone Configuration, Quelle: e-dialog</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-16ab2d56 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="16ab2d56" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d8be900" data-id="1d8be900" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3dd5ea36 elementor-widget elementor-widget-heading" data-id="3dd5ea36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit:</h2> </div> </div> <div class="elementor-element elementor-element-6f71ab10 elementor-widget elementor-widget-text-editor" data-id="6f71ab10" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Insgesamt ermöglichen Currying und Zones in JavaScript und Google Tag Manager eine gezielte und effiziente Verarbeitung von Tracking-Daten, was zu schlankeren, präziseren und besser wartbaren Tracking-Setups führt und die Leistung der Website optimiert.</p> </div> </div> <div class="elementor-element elementor-element-ec26251 elementor-widget elementor-widget-text-editor" data-id="ec26251" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3><span style="font-weight: 400;">Unser Team ist vertraut mit der Implementierung von komplexen Tracking-Gegebenheiten. Kontaktieren Sie uns gerne unter <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> für eine Beratung und Unterstützung!</span></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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