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ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category">Consent Management</span> <span class="arrow">></span> <span class="child">Server Side Tagging (GTM vs. Tealium iQ vs. TagCommander)</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Server-Side-Tagging.jpg" data-rocket-location-hash="d3476a4b1bda3dfb681ce195978a23a9" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Server Side Tagging (GTM vs. Tealium iQ vs. TagCommander)</h1><p class="author">von Johannes Klampfl</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">25. August 2020</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p></p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Consent Management</div><p></p><p>Von der Pflicht zur Kür - wir bieten Ihnen wohlüberlegte Consent-Management-Lösungen für alle Bereiche und Branchen an. </p> <p></p><a href="/daten-nutzen/#consent-management" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="36d91c08923044ff23bdb5fd7561c418" data-elementor-type="wp-post" data-elementor-id="27731" class="elementor elementor-27731" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5c0068ee elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5c0068ee" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-631ecd1f" data-id="631ecd1f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-553206eb elementor-widget elementor-widget-text-editor" data-id="553206eb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Aktuell wird meistens das Tagging auf der Client Seite, sprich bei UserInnen, die die Website aufrufen, ausgeführt. Dies hat aber ein paar Nachteile, wie zum Beispiel: </span></p><ul><li style="list-style-type: none;"><ul><li><span style="font-weight: 400;">keine komplette Kontrolle über die gesendeten Daten</span></li><li>wachsender Page Load</li><li>die gesendeten Daten sind öffentlich einsehbar</li><li><span style="font-weight: 400;">mögliche Probleme mit einer Content Security Policy (CSP)</span></li><li><span style="font-weight: 400;">Tracking Blocker / ITP etc.</span></li></ul></li></ul> </div> </div> <div class="elementor-element elementor-element-45cc892 elementor-widget elementor-widget-text-editor" data-id="45cc892" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Aus diesem Grund wird das Thema <strong>Server Side Tagging</strong> immer populärer und wir nehmen das Webinar von Simo Ahava zum<strong> Server Side GTM</strong> (Google Tag Manager) zum Anlass, um diesen mit den <strong>Tools anderer Hersteller zu vergleichen</strong>! </span><span style="font-weight: 400;">Insgesamt gab es drei Webinare, eines für <a href="https://www.youtube.com/watch?v=bzNcbNnpvR8" target="_blank" rel="noopener noreferrer">Nord-Amerika</a>, eines für <a href="https://www.youtube.com/watch?v=RT7uw4p_l1A" target="_blank" rel="noopener noreferrer">Europa</a> und eines für <a href="https://www.youtube.com/watch?v=3UvLUQZ1oAg" target="_blank" rel="noopener noreferrer">APAC</a>.</span></p> </div> </div> <div class="elementor-element elementor-element-8832296 elementor-widget elementor-widget-text-editor" data-id="8832296" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Das Grund-Setup ist bei allen drei Anbietern gleich:</span></p><ol><li><span style="font-weight: 400;">Auf der Website wird ein Tag eingebaut.</span></li><li><span style="font-weight: 400;">Dieser Tag sendet Daten an den Server.</span></li><li><span style="font-weight: 400;">Von dort aus können die Daten dann an verschiedene Marketing- und Analyse-Tools versendet werden.</span></li></ol> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d250e76 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d250e76" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f1ad2f" data-id="9f1ad2f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b6290ff elementor-widget elementor-widget-heading" data-id="b6290ff" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">GTM </h2> </div> </div> <div class="elementor-element elementor-element-3923962 elementor-widget elementor-widget-text-editor" data-id="3923962" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Der Server Side GTM ist für Free und GTM 360 Kunden verfügbar. Insgesamt werden für das Setup ein Web GTM Container und ein Server GTM Container verwendet. Gehostet wird der Server GTM Container üblicherweise in einer Cloud. Beispielsweise kann hierfür die Google Cloud Platform und darin der App Engine Service genutzt werden. Die Kosten belaufen sich dabei auf mindestens 100 € / Monat und können für große eCommerce Seiten auf bis zu 300 € / Monat reichen.</span></p> </div> </div> <div class="elementor-element elementor-element-4ce2355 elementor-widget elementor-widget-image" data-id="4ce2355" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="746" height="357" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20746%20357'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24182" alt="GTM" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/gtm-1.png 746w, https://e-dialog.group/wp-content/uploads/2022/02/gtm-1-300x144.png 300w" data-lazy-sizes="(max-width: 746px) 100vw, 746px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/gtm-1.png"><noscript><img fetchpriority="high" decoding="async" width="746" height="357" src="https://e-dialog.group/wp-content/uploads/2022/02/gtm-1.png" class="attachment-large size-large wp-image-24182" alt="GTM" srcset="https://e-dialog.group/wp-content/uploads/2022/02/gtm-1.png 746w, https://e-dialog.group/wp-content/uploads/2022/02/gtm-1-300x144.png 300w" sizes="(max-width: 746px) 100vw, 746px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">(c) Google</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-59f3b75 elementor-widget elementor-widget-text-editor" data-id="59f3b75" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;"><strong>Übrigens: Sie können die Google Cloud Platform unverbindlich und kostenlos testen und erhalten dabei über unser Partner-Programm sogar einen Voucher in Höhe von 500 $! Alle Infos hier: <a href="https://e-dialog.group/gcp-voucher/">https://e-dialog.group/gcp-voucher/</a></strong></span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3fd65c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3fd65c1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0327e19" data-id="0327e19" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6667f2b elementor-widget elementor-widget-heading" data-id="6667f2b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tealium iQ + AudienceStream </h2> </div> </div> <div class="elementor-element elementor-element-56eb926 elementor-widget elementor-widget-text-editor" data-id="56eb926" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der einzubauende Tag bei Tealium nennt sich “Collect Tag” und kann entweder über das eigene Tag Management System iQ oder auch über ein anderes Tool implementiert werden.</p> </div> </div> <div class="elementor-element elementor-element-9615c2c elementor-widget elementor-widget-image" data-id="9615c2c" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="514" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20514'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24183" alt="Tealium" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/tealium-1.png 1005w, https://e-dialog.group/wp-content/uploads/2022/02/tealium-1-300x193.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/tealium-1-768x494.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/tealium-1.png"><noscript><img decoding="async" width="800" height="514" src="https://e-dialog.group/wp-content/uploads/2022/02/tealium-1.png" class="attachment-large size-large wp-image-24183" alt="Tealium" srcset="https://e-dialog.group/wp-content/uploads/2022/02/tealium-1.png 1005w, https://e-dialog.group/wp-content/uploads/2022/02/tealium-1-300x193.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/tealium-1-768x494.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-5964fb1 elementor-widget elementor-widget-text-editor" data-id="5964fb1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Sammeln und Aktivieren von Audiences (ein Beispiel sind Mail-Kampagnen für Warenkorb-Abbrecher), als auch das Weiterleiten von Daten (z.B. an Google Analytics) wird dann innerhalb des Tools “AudienceStream” von Tealium umgesetzt. Das Pricing muss hier individuell geklärt werden.</p> </div> </div> <div class="elementor-element elementor-element-dde2dcf elementor-widget elementor-widget-image" data-id="dde2dcf" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="224" height="437" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20224%20437'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24184" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/tealium_2.png 224w, https://e-dialog.group/wp-content/uploads/2022/02/tealium_2-154x300.png 154w" data-lazy-sizes="(max-width: 224px) 100vw, 224px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/tealium_2.png"><noscript><img loading="lazy" decoding="async" width="224" height="437" src="https://e-dialog.group/wp-content/uploads/2022/02/tealium_2.png" class="attachment-large size-large wp-image-24184" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/tealium_2.png 224w, https://e-dialog.group/wp-content/uploads/2022/02/tealium_2-154x300.png 154w" sizes="(max-width: 224px) 100vw, 224px" /></noscript> </div> </div> <div class="elementor-element elementor-element-71660d5 elementor-widget elementor-widget-image" data-id="71660d5" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="588" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20588'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24185" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/ga-1024x752.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/ga-300x220.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/ga-768x564.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/ga.png 1199w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/ga-1024x752.png"><noscript><img loading="lazy" decoding="async" width="800" height="588" src="https://e-dialog.group/wp-content/uploads/2022/02/ga-1024x752.png" class="attachment-large size-large wp-image-24185" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/ga-1024x752.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/ga-300x220.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/ga-768x564.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/ga.png 1199w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-dbed9c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dbed9c9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48b423d" data-id="48b423d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dad0f49 elementor-widget elementor-widget-heading" data-id="dad0f49" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">TagCommander</h2> </div> </div> <div class="elementor-element elementor-element-c4a04ca elementor-widget elementor-widget-text-editor" data-id="c4a04ca" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um eine Kostenschätzung für TagCommander zu erhalten, muss auch hier mit dem Anbieter Kontakt aufgenommen werden. Die Dokumentation von TagCommander unterscheidet speziell zwischen einem server-side und einem hybrid server-side Setup. Dies wird bei Google und Tealium nicht explizit dargestellt, kann aber auch mit diesen Tools umgesetzt werden.</p> </div> </div> <div class="elementor-element elementor-element-b9305f8 elementor-widget elementor-widget-image" data-id="b9305f8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="370" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20370'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24186" alt="TagCommander" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_1.png 994w, https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_1-300x139.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_1-768x355.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_1.png"><noscript><img loading="lazy" decoding="async" width="800" height="370" src="https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_1.png" class="attachment-large size-large wp-image-24186" alt="TagCommander" srcset="https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_1.png 994w, https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_1-300x139.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_1-768x355.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">(c) TagCommander</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-66f1d15 elementor-widget elementor-widget-image" data-id="66f1d15" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="364" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20364'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24187" alt="TagCommander" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_2-1024x466.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_2-300x136.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_2-768x349.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_2.png 1071w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_2-1024x466.png"><noscript><img loading="lazy" decoding="async" width="800" height="364" src="https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_2-1024x466.png" class="attachment-large size-large wp-image-24187" alt="TagCommander" srcset="https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_2-1024x466.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_2-300x136.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_2-768x349.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/tagcommander_2.png 1071w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">(c) TagCommander</figcaption> </figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8740629 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8740629" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd544b1" data-id="dd544b1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-40e496d elementor-widget elementor-widget-heading" data-id="40e496d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Vergleich </h2> </div> </div> <div class="elementor-element elementor-element-f26f601 elementor-widget elementor-widget-text-editor" data-id="f26f601" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Zur besseren Übersicht haben wir abschließend die wichtigsten Eigenschaften der drei Tools tabellarisch miteinander verglichen:</p> </div> </div> <div class="elementor-element elementor-element-0a50b48 elementor-widget elementor-widget-text-editor" data-id="0a50b48" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <table dir="ltr" border="1" cellspacing="0" cellpadding="0"><colgroup><col width="334"><col width="334"><col width="334"><col width="334"></colgroup><tbody><tr><td style="width: 164px; background-color: #666666;" data-sheets-value="{"><strong>Anbieter</strong></td><td style="width: 169px; background-color: #d6d6d6;" data-sheets-value="{"><strong>Google</strong></td><td style="width: 180px; background-color: #d6d6d6;" data-sheets-value="{"><strong>Tealium</strong></td><td style="width: 176px; background-color: #d6d6d6;" data-sheets-value="{"><strong>Commanders Act</strong></td></tr><tr><td style="width: 164px; background-color: #666666;" data-sheets-value="{"><strong>Tool</strong></td><td style="width: 169px; background-color: #d6d6d6;" data-sheets-value="{"><strong>GTM</strong></td><td style="width: 180px; background-color: #d6d6d6;" data-sheets-value="{"><strong>iQ + AudienceStream</strong></td><td style="width: 176px; background-color: #d6d6d6;" data-sheets-value="{"><strong>TagCommander</strong></td></tr><tr><td style="width: 164px; background-color: #d6d6d6;" data-sheets-value="{"><strong>Client Side Tag</strong></td><td style="width: 169px;" data-sheets-value="{"><p>Üblicherweise wird auf der Client Side ein Web GTM implementiert. Dieser enthält Tags, welche die Daten an den Server Side GTM senden.</p><p>Bei Google Analytics Tags müssen bei den „Fields to Set“ die „transport_url“ z.B. auf „tracking.e-dialog.at“ gesetzt werden</p></td><td style="width: 180px;" data-sheets-value="{">Der Tealium „Collect Tag“ sammelt auf der Website die Daten</td><td style="width: 176px;" data-sheets-value="{">Auch beim TagCommander sendet der Web Container Daten weiter an den Server Side Conainter</td></tr><tr><td style="width: 164px; background-color: #d6d6d6;" data-sheets-value="{"><strong>Hosting des Server Containers</strong></td><td style="width: 169px;" data-sheets-value="{"><p>Kann selbst gewählt werden –</p><p>Standard: GCP App Engine,<br>oder: bei einem anderen Cloud Anbieter</p></td><td style="width: 180px;" data-sheets-value="{">Kann nicht gewählt werden, AudienceStream wird immer von Tealium selbst gehostet</td><td style="width: 176px;" data-sheets-value="{">Innerhalb des CDNs von Commanders Act (Anbieter: Edgecast und Akamai),<br>oder auf dem eigenen Web Server</td></tr><tr><td style="width: 164px; background-color: #d6d6d6;" data-sheets-value="{"><strong>Zur verfügung gestellte Connectoren / Tags</strong></td><td style="width: 169px;" data-sheets-value="{"><p>Google Analytics: App + Web</p><p>Google Analytics: Universal Analytics</p><p>HTTP-Anfrage (mit Hilfe dieses Tags kann man selbst Anfragen zu weiteren Marketing / Analyse Tools senden)</p></td><td style="width: 180px;" data-sheets-value="{">Insgesamt werden 201 Connectoren zur Verfügung gestellt, z.B.: Google Analytics, verschiedene Facebook Connectoren, MailChimp etc.</td><td style="width: 176px;" data-sheets-value="{">Aktuell werden fast 1.000 verschiedene Tags zur Verfügung gestellt</td></tr><tr><td style="width: 164px; background-color: #d6d6d6;" data-sheets-value="{"><strong>Setup Varianten</strong></td><td style="width: 169px;" data-sheets-value="{"><p>Server Side Tagging</p><p>Hybrid: Client Side Tagging & Server Side Tagging</p></td><td style="width: 180px;" data-sheets-value="{"><p>Server Side Tagging</p><p>Hybrid: Client Side Tagging & Server Side Tagging</p></td><td style="width: 176px;" data-sheets-value="{"><p>Server Side Tagging</p><p>Hybrid: Client Side Tagging & Server Side Tagging</p></td></tr><tr><td style="width: 164px; background-color: #d6d6d6;" data-sheets-value="{"><strong>Weitere Funktionen</strong></td><td style="width: 169px;" data-sheets-value="{">Ähnliches User Interface wie der Web GTM und vermutlich baldige Erweiterung der Funktionalität</td><td style="width: 180px;" data-sheets-value="{">Das Modul AudienceStrem kann nicht nur für Server Side Tagging verwendet werden, sondern es handelt sich dabei um eine komplette CDP</td><td style="width: 176px;" data-sheets-value="{">Der Server Side TagCommander stellt ein Monitoring Dashboad zur Verfügung, um eingehende und ausgehende Daten zu visualisieren</td></tr><tr><td style="width: 164px; background-color: #d6d6d6;" data-sheets-value="{"><strong>Verfügbar für</strong></td><td style="width: 169px;" data-sheets-value="{">Free und GTM 360</td><td style="width: 180px;" data-sheets-value="{">–</td><td style="width: 176px;" data-sheets-value="{">–</td></tr><tr><td style="width: 164px; background-color: #d6d6d6;" data-sheets-value="{"><strong>Kosten</strong></td><td style="width: 169px;" data-sheets-value="{">100 € (Minimum) – 300 € (große eCommerce Seite)</td><td style="width: 180px;" data-sheets-value="{">Individuelles Pricing</td><td style="width: 176px;" data-sheets-value="{">Individuelles Pricing</td></tr></tbody></table> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0f22e65 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0f22e65" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fddeef3" data-id="fddeef3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ae07f6b elementor-widget elementor-widget-heading" data-id="ae07f6b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Haben Sie Fragen zum Setup von Server Side Tagging und/oder suchen Unterstützung durch branchenführende Experten? Gerne beraten wir Sie persönlich und finden gemeinsam das ideale Setup! Kontaktieren Sie uns via Mail: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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https://e-dialog.group/wp-content/uploads/2025/01/blog-2023-02ff-37-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2025/01/blog-2023-02ff-37-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2025/01/blog-2023-02ff-37-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2025/01/blog-2023-02ff-37-1175x630.jpg 1175w, https://e-dialog.group/wp-content/uploads/2025/01/blog-2023-02ff-37-1171x628.jpg 1171w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Digital Analytics </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/digital-analytics/bigquery-cost-management-and-monitoring/"> BigQuery Cost Management and Monitoring </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/digital-analytics/bigquery-cost-management-and-monitoring/"> MEHR LESEN </a> </div> </div> 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class="elementor-heading-title elementor-size-default">TRUTH IN NUMBERS</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element 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data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">München</p> </div> </div> <div class="elementor-element elementor-element-bc18c84 elementor-widget elementor-widget-heading" data-id="bc18c84" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Maistraße 37 <br> 80337 München</p> </div> </div> <div class="elementor-element elementor-element-f61f0f5 elementor-widget elementor-widget-heading" data-id="f61f0f5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-9cf443a elementor-widget elementor-widget-heading" data-id="9cf443a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-ca075c5" data-id="ca075c5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6af9ae0 elementor-widget elementor-widget-heading" data-id="6af9ae0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-24f2ef0 elementor-widget elementor-widget-heading" data-id="24f2ef0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p 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elementor-section-height-default elementor-section-height-default" data-id="ea2cecb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d8d05e0" data-id="d8d05e0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-066b5ca elementor-widget elementor-widget-heading" data-id="066b5ca" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Newsletter</p> </div> </div> <div class="elementor-element elementor-element-3ddd69c elementor-widget elementor-widget-text-editor" data-id="3ddd69c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Holen Sie sich unsere Online Marketing-Insights und Trends 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