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menu-item-37049"><a href="https://e-dialog.group/de/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37048"><a href="https://e-dialog.group/de/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37051"><a href="https://e-dialog.group/de/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37050"><a href="https://e-dialog.group/de/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Programmatic Display, Video & Everything</span> <span class="arrow">></span> <span class="child">Programmatic Audio: Wie Sie Reichweite und Awareness erhöhen können</span> </div> </div> <div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1024x608.jpg);"><div class="container"><h1>Programmatic Audio: Wie Sie Reichweite und Awareness erhöhen können</h1><p class="author">von Andjela Stevic</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">13. November 2023</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Audio Werbung hat sich im Laufe der Zeit von traditionellen Radiospots zu Webradio, Musik Streaming, Podcasts und Radiosendungen auf Abruf weiterentwickelt. Heute konsumieren wir Audioinhalte nicht nur über Radio, sondern auch über unsere Smartphones, PCs, CTVs und Smart Speakers. Gleichzeitig hat sich der Einkauf von Audio Inventar gewandelt und nun ist Online Radio auch programmatisch buchbar! In diesem Blogartikel zeigen wir Ihnen, wie Sie Ihre Reichweite und Awareness mit Programmatic Audio erhöhen können, welche Buchungsmöglichkeiten und welche neuen Features vorhanden sind.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Programmatic Display, Video & Everything</div><p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="/de/bessere-kampagnen/#programmatic-display-video-everything" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="53332" class="elementor elementor-53332 elementor-53296" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-02c9c74 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="02c9c74" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab5088a" data-id="ab5088a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-717fbb9 elementor-widget elementor-widget-text-editor" data-id="717fbb9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Programmatic Audio entwickelt sich laufend weiter und bietet zusätzliche Reichweite zu Display- und Video-Kampagnen. Warum ist Audio so ein spannender Kanal und welche Buchungsmöglichkeiten gibt es über DV360 – das zeigen wir Ihnen gleich!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1f320dc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1f320dc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27c7718" data-id="27c7718" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c0c697a elementor-widget elementor-widget-heading" data-id="c0c697a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Welche Vorteile bietet Programmatic Audio?</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-62b4fd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="62b4fd3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fb17cbe" data-id="fb17cbe" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-68c5eef elementor-widget elementor-widget-image" data-id="68c5eef" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="89" height="70" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2089%2070'%3E%3C/svg%3E" class="attachment-large size-large wp-image-53302" alt="1." data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-06-06-14-31-54.png" /><noscript><img decoding="async" width="89" height="70" src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-06-06-14-31-54.png" class="attachment-large size-large wp-image-53302" alt="1." /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49c493d" data-id="49c493d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-241ad13 elementor-widget elementor-widget-text-editor" data-id="241ad13" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Laut dem Radiotest 2022 hören 65% der Österreicher*innen Radio über das Internet. In Deutschland konsumiert die Bevölkerung Online Audio Inhalte durchschnittlich 1 Stunde pro Tag, das sagt die ARD/ZDF-Onlinestudie 2022. Musikstreaming und Internetradio sind die am weitesten verbreiteten Audiobereiche, doch dazu zählen vermehrt auch Podcasts und Radiosendungen auf Abruf. Eins ist damit klar: Online Audio mangelt es nicht an Reichweite!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7a5246c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7a5246c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b43ab2" data-id="5b43ab2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3c6ca03 elementor-widget elementor-widget-image" data-id="3c6ca03" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="89" height="70" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2089%2070'%3E%3C/svg%3E" class="attachment-large size-large wp-image-53305" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-06-06-14-32-51.png" /><noscript><img decoding="async" width="89" height="70" src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-06-06-14-32-51.png" class="attachment-large size-large wp-image-53305" alt="" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ee07971" data-id="ee07971" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-087fd7b elementor-widget elementor-widget-text-editor" data-id="087fd7b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit Audio kann man die Nutzer*innen in den verschiedensten Momenten erreichen, z.B. wenn sie Musik beim Laufen hören, sich einen Podcast anhören, beim Autofahren, während der Arbeit, etc. In diesen spezifischen Situationen gibt es die Chance eine emotionale Verbindung mit dem/ der Hörer*in aufzubauen und die Botschaft direkt ins Ohr zu platzieren.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bfa8f94 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bfa8f94" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d0dde22" data-id="d0dde22" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d379e73 elementor-widget elementor-widget-image" data-id="d379e73" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="88" height="70" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2088%2070'%3E%3C/svg%3E" class="attachment-large size-large wp-image-53308" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-06-06-14-34-03.png" /><noscript><img loading="lazy" decoding="async" width="88" height="70" src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-06-06-14-34-03.png" class="attachment-large size-large wp-image-53308" alt="" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-edeb5b4" data-id="edeb5b4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a632eb3 elementor-widget elementor-widget-text-editor" data-id="a632eb3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Audio Werbung ist meistens nicht überspringbar und wird daher von den Zuhörer*innen zur Gänze angehört. Dadurch erreicht man wertvolle und aufmerksame Zuhörer*innen, an welche die Werbebotschaft gut vermittelt werden, was wiederum höhere Werbeerinnerung erzeugt.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b63125f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b63125f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d69c2b9" data-id="d69c2b9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-490bd45 elementor-widget elementor-widget-image" data-id="490bd45" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="89" height="70" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2089%2070'%3E%3C/svg%3E" class="attachment-large size-large wp-image-53311" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-06-06-14-35-10.png" /><noscript><img loading="lazy" decoding="async" width="89" height="70" src="https://e-dialog.group/wp-content/uploads/2023/11/screenshot-2023-06-06-14-35-10.png" class="attachment-large size-large wp-image-53311" alt="" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fdaef2c" data-id="fdaef2c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fe01b49 elementor-widget elementor-widget-text-editor" data-id="fe01b49" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Produktion von Audio Spots ist im Regelfall günstiger als bei anderen Werbeformaten wie z.B. Video. Es ist kein Bildmaterial notwendig, allerdings empfiehlt sich die Begleitung eines Companion Banners zum Audio Spot, um das Visuelle mit dem Auditiven zu verbinden und so die User Experience zu verbessern.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e7c1b1b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e7c1b1b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-505c75f" data-id="505c75f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-03bc3cf elementor-widget__width-initial elementor-widget elementor-widget-image" data-id="03bc3cf" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="344" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20344'%3E%3C/svg%3E" class="attachment-large size-large wp-image-53314" alt="Vorteile von Programmatic Audio" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/bild-1-vorteile-von-programmatic-audio-1024x440.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/bild-1-vorteile-von-programmatic-audio-300x129.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/bild-1-vorteile-von-programmatic-audio-768x330.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/bild-1-vorteile-von-programmatic-audio.png 1067w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/bild-1-vorteile-von-programmatic-audio-1024x440.png" /><noscript><img loading="lazy" decoding="async" width="800" height="344" src="https://e-dialog.group/wp-content/uploads/2023/11/bild-1-vorteile-von-programmatic-audio-1024x440.png" class="attachment-large size-large wp-image-53314" alt="Vorteile von Programmatic Audio" srcset="https://e-dialog.group/wp-content/uploads/2023/11/bild-1-vorteile-von-programmatic-audio-1024x440.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/bild-1-vorteile-von-programmatic-audio-300x129.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/bild-1-vorteile-von-programmatic-audio-768x330.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/bild-1-vorteile-von-programmatic-audio.png 1067w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-39799f48 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="39799f48" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5701d71e" data-id="5701d71e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-41b9add8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="41b9add8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Vorteile von Programmatic Audio, Quelle: e-dialog</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2dbf84bf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2dbf84bf" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef5899a" data-id="ef5899a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-52e61ec8 elementor-widget elementor-widget-heading" data-id="52e61ec8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Programmatic Audio über DV360</h2> </div> </div> <div class="elementor-element elementor-element-5617c199 elementor-widget elementor-widget-text-editor" data-id="5617c199" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>DV360 bietet viele Möglichkeiten zum Buchen von Programmatic Audio Inventar und hat einige spannende Features, welche wir uns etwas genauer anschauen. </p> </div> </div> <div class="elementor-element elementor-element-99dc784 elementor-widget elementor-widget-heading" data-id="99dc784" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Targeting</h3> </div> </div> <div class="elementor-element elementor-element-e0f93b5 elementor-widget elementor-widget-text-editor" data-id="e0f93b5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ein Vorteil von DV360 sind die zahlreichen Targetingoptionen der DSP, welche auch bei Audio eingesetzt werden können. Hier sind ein paar Beispiele: </p><ul><li>Brand Safety</li><li>Geo (Land, Bundesland)</li><li>Zeit (Uhrzeit, Wochentag)</li><li>Geräte (Smartphone, Desktop, Connected Devices)</li><li>Frequency Management</li><li>Demographie (Alter, Geschlecht, Einkommen)</li><li>Google Audiences (über DV360)</li></ul> </div> </div> <div class="elementor-element elementor-element-0a0ef9e elementor-widget elementor-widget-heading" data-id="0a0ef9e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Reporting</h3> </div> </div> <div class="elementor-element elementor-element-1604ad6 elementor-widget elementor-widget-text-editor" data-id="1604ad6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Neben den Standard Metriken wie Impressions und Completion Rate, bietet das Reporting in DV360 auch einen Unique Reach Report (= wie viele Personen wurden mit der Kampagne erreicht?) und bei YouTube Audio kann zusätzlich sogar eine Brand Lift Study (=welche Wirkung hatte die Kampagne auf die Markenbekanntheit?) umgesetzt werden. Dieses Feature befindet sich aktuell noch in der Beta.</p> </div> </div> <div class="elementor-element elementor-element-dbfc6eb elementor-widget elementor-widget-heading" data-id="dbfc6eb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Buying</h3> </div> </div> <div class="elementor-element elementor-element-9163216 elementor-widget elementor-widget-text-editor" data-id="9163216" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Programmatic Audio kann auf unterschiedlichen Arten eingekauft werden, d.h. über unterschiedliche Anbieter und Plattformen. Folgende Buchungsmöglichkeiten sind über DV360 vorhanden:</p><ul><li><strong>OMP:</strong> Eine der Einkaufsoptionen für Audio Inventar ist der Open Marketplace. Das Inventar und die Reichweite in einzelnen Ländern kann variieren, allerdings kann man sich einen Überblick über das Angebot gleich in der DSP verschaffen (über Inventory > Marketplace > Audio). Es werden alle verfügbaren Publisher und Inventory Packages, sowie die Verfügbarkeit an Impressions bzw. Cookies angezeigt. Auf der rechten Seite gibt es mehrere Filtermöglichkeiten, um Suche auf das gewünschte Land oder die gewünschte Zielgruppe einzuschränken. Tipp: Je spitzer die Filtersuche, desto genauer das Ergebnis.</li></ul> </div> </div> <div class="elementor-element elementor-element-dfde769 elementor-widget elementor-widget-image" data-id="dfde769" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="405" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20405'%3E%3C/svg%3E" class="attachment-large size-large wp-image-53317" alt="Open Marketplace Inventar" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/bild-2-audio-inventar-in-dv360-1024x519.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/bild-2-audio-inventar-in-dv360-300x152.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/bild-2-audio-inventar-in-dv360-768x389.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/bild-2-audio-inventar-in-dv360-1536x778.png 1536w, https://e-dialog.group/wp-content/uploads/2023/11/bild-2-audio-inventar-in-dv360-2048x1037.png 2048w, https://e-dialog.group/wp-content/uploads/2023/11/bild-2-audio-inventar-in-dv360-1200x608.png 1200w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/bild-2-audio-inventar-in-dv360-1024x519.png" /><noscript><img loading="lazy" decoding="async" width="800" height="405" src="https://e-dialog.group/wp-content/uploads/2023/11/bild-2-audio-inventar-in-dv360-1024x519.png" class="attachment-large size-large wp-image-53317" alt="Open Marketplace Inventar" srcset="https://e-dialog.group/wp-content/uploads/2023/11/bild-2-audio-inventar-in-dv360-1024x519.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/bild-2-audio-inventar-in-dv360-300x152.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/bild-2-audio-inventar-in-dv360-768x389.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/bild-2-audio-inventar-in-dv360-1536x778.png 1536w, https://e-dialog.group/wp-content/uploads/2023/11/bild-2-audio-inventar-in-dv360-2048x1037.png 2048w, https://e-dialog.group/wp-content/uploads/2023/11/bild-2-audio-inventar-in-dv360-1200x608.png 1200w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-b976d5f elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="b976d5f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: left;"><span style="font-size: 13px;">Audio Inventar in DV360, Quelle: e-dialog</span></p> </div> </div> <div class="elementor-element elementor-element-ba060c5 elementor-widget elementor-widget-text-editor" data-id="ba060c5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><strong>PMP:</strong> Programmatic Audio ist ebenfalls über den Private Marketplace buchbar. Spotify ist ein großer Anbieter von Audio Inventar in Österreich, aber man kann auch auf regionale Sender wie RMS (Radio Marketing Service) oder direkt auf Kronehit.at zugreifen. Die Abwicklung kann über Private Deals oder Programmatic Guaranteed erfolgen und es gibt die Möglichkeit von Pre-Targeted Deals. Der Vorteil des Private Marketplace ist ein sicheres Umfeld und Premium Inventar von ausgewählten Publishern.</li><li><strong>YouTube:</strong> Exklusiv über Google kann auch Youtube Audio Inventar eingekauft werden. Die 15 Sek. oder 30 Sek. langen Audio Spots sind nicht überspringbar und werden auf YouTube.com oder YouTube Music ausgespielt. Laut Google Studien kann mit YouTube Audio die Reichweite um 18% erhöht werden und sogar 81% der Audio-Kampagnen haben die Markenbekanntheit gesteigert. (Mehr Infos zu YouTube Audio finden Sie <a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-audio-ads/"><u><b>hier</b></u></a>)</li></ul> </div> </div> <div class="elementor-element elementor-element-05b6828 elementor-widget elementor-widget-heading" data-id="05b6828" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Creation</h3> </div> </div> <div class="elementor-element elementor-element-3087182 elementor-widget elementor-widget-text-editor" data-id="3087182" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Über den Audio Mixer lassen sich Audio Spots ganz einfach direkt in DV360 erstellen. Er bietet die Möglichkeit, mehrere Audiodateien hochzuladen, Sprach- und Musiktracks zu überlagern, Soundeffekte hinzuzufügen und Companion Banner zu erstellen.</p> </div> </div> <div class="elementor-element elementor-element-2bfc8f8 elementor-widget elementor-widget-image" data-id="2bfc8f8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="509" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20509'%3E%3C/svg%3E" class="attachment-large size-large wp-image-53320" alt="Audio Mixer" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/bild-3-audio-mixer-1024x651.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/bild-3-audio-mixer-300x191.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/bild-3-audio-mixer-768x488.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/bild-3-audio-mixer-991x630.png 991w, https://e-dialog.group/wp-content/uploads/2023/11/bild-3-audio-mixer.png 1129w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/bild-3-audio-mixer-1024x651.png" /><noscript><img loading="lazy" decoding="async" width="800" height="509" src="https://e-dialog.group/wp-content/uploads/2023/11/bild-3-audio-mixer-1024x651.png" class="attachment-large size-large wp-image-53320" alt="Audio Mixer" srcset="https://e-dialog.group/wp-content/uploads/2023/11/bild-3-audio-mixer-1024x651.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/bild-3-audio-mixer-300x191.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/bild-3-audio-mixer-768x488.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/bild-3-audio-mixer-991x630.png 991w, https://e-dialog.group/wp-content/uploads/2023/11/bild-3-audio-mixer.png 1129w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-3dcd7d0 elementor-widget elementor-widget-text-editor" data-id="3dcd7d0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Audio Mixer, <a href="https://support.google.com/displayvideo/answer/9674235?hl=en&ref_topic=7084410&sjid=8141185128636527121-EU">Quelle</a></span></p> </div> </div> <div class="elementor-element elementor-element-d37231a elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="d37231a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auch die Personalisierung von Audio Spots ist bereits möglich! Mit Hilfe von dynamischen Regeln können die Inhalte des Audio Spots an die Zielgruppen maßgeschneidert ausgespielt werden. Dynamisiert werden kann z.B. nach geografischem Standort, Uhrzeit, Sprache ode Interesse der Nutzer*innen. Diese Funktion ist allerdings noch in der Beta und Werbetreibende müssen sich dafür freischalten lassen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5d9cc772 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5d9cc772" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c26af14" data-id="c26af14" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-26e09cca elementor-widget elementor-widget-heading" data-id="26e09cca" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit:</h2> </div> </div> <div class="elementor-element elementor-element-56bb5366 elementor-widget elementor-widget-text-editor" data-id="56bb5366" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit Online Audio haben wir die Möglichkeit die Werbebotschaft direkt in die Ohren der Zuhörer*innen zu platzieren und das an diversen Orten und zu unterschiedlichen Momenten. Dadurch können wir eine empfangsbereite Audience erreichen. Audio ist ein toller Kanal, um die Reichweite von Kampagnen zu erhöhen und mehr Awareness zu schaffen, was in Folge die Markenbekanntheit stärkt.</p> </div> </div> <div class="elementor-element elementor-element-87e5195 elementor-widget elementor-widget-text-editor" data-id="87e5195" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3><span style="font-weight: 400;">Haben Sie noch Fragen zu Programmatic Audio? Wir unterstützen Sie gerne: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></span></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/de/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61661 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/holistic-cross-channel-campaigns-de/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog YouTube Short Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> 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