Amp Ads 8211 The Fastest Online Ads
Management Summary
What is AMP?
AMP – Accelerated Mobile Pages – is an HTML-based framework for optimizing the loading time of mobile websites. AMPHTML is read more easily and quickly by browsers or loaded directly from the Google AMP cache.
Google started the AMP project back in 2015 to meet user demands for faster mobile websites. Today, mobile search queries have long since overtaken those on the desktop and all major online media and news portals use the technology.
If it isn’t instant – it’s not fast enough
Are your ads still loading slowly?
The content loads instantly – are ads waiting? The conversion killer!
The solution to this is, as you probably guessed, AMPHTML Ads.
AMP is fundamentally changing the way ads can be built, delivered and measured. Ads are faster and load without delay, viewability and click-through rates are improved. Furthermore, AMP ads are validated before delivery to ensure their performance. Depending on the platform, AMP Ads can be displayed not only on AMP pages, but also on conventional websites.
AMPHTML ads appear on both AMP and non-AMP pages!
Benefits of AMP Ads
- speed– AMP Ads are faster because they are loaded early in the rendering process. The small file size also increases loading speed.
- Resource saving– AMP HTML Ads require far fewer resources.
- Coordinated delivery– They are only displayed in the desired location at the right time, i.e. the ads are delivered instantly and only in the current viewpoint.
- flexibility– AMP Ads work on AMP and non-AMP sites.
AMP ad formats
Forego design and creative effects in favor of speed? Doesn’t have to be! AMPHTML allows formats such as Carousel, Parallax or Lightbox. However, not all formats are supported. An example is ad formats that trigger content reflow, such as interstitials or auto-expanded ads.
Carousel
Parallax
Lightbox
What should you pay attention to?
We recommend taking the following points into account when planning:
- Ad platform– It is worth finding out about the guidelines of the respective platform beforehand. For example, Display & Video 360, the Google Marketing Platform solution, only offers inventory with AMP websites for AMP Ads. In addition, creatives with video integration are not yet supported there.
- Applicable components– We don’t have a completely free hand here yet. Here you will find the catalog of the currently available onesComponentsfor AMP ads.
