Search Experience Optimization: How to keep your brand visible
We combine SEO, SEA and GEO into an integrated search strategy so that your brand dominates in AI responses and search results. We go beyond Google: we analyze how often and in what tonality your target group comes into contact with you on platforms such as TikTok or Reddit. Get your Search Experience Audit now for a full overview of visibility and sentiment.
What is Search Experience Optimization and why are SEO and GEO not enough?
How we find information, inspiration and products online has changed fundamentally. Google has not become obsolete as a search engine, but with AI chatbots, AI overviews and the many other possible channels, the customer journey has become even more diverse and fragmented. A whole new search experience.
Pure Search Engine Optimization (SEO), supported by Search Engine Advertising (SEA), is no longer enough when classic website traffic comes under pressure from zero-click searches and AI-generated responses. The figures from the e-dialog traffic study show where we stand here. Generative Engine Optimization (GEO) creates more visibility in AI responses, but falls short if it is used as an isolated additional measure.
At e-dialog, we therefore rely on our own approach: Search Experience Optimization (SXO). Because your website is no longer just a landing page for clicks, but a central data source in a complex AI ecosystem.
A whole new search experience!
Search Experience Optimization means preparing your content in such a way that it is classified as trustworthy and relevant by both humans and Large Language Models (LLMs).
However, SXO also means evaluating the visibility of your brand across all channels based on data – far beyond the classic Google search. Today, modern search experience takes place where opinions are formed: for example, in forums such as Reddit, review or comparison portals, or on social media platforms such as TikTok or Pinterest. These platforms are not just social networks, but sources for the discovery phase of your customers.
Our approach not only uses insights from SEO, SEA and GEO, but also combines them with in-depth data analysis and scraping results from discovery platforms. This allows us to analyze your brand’s search experience across the entire digital ecosystem so that you can ensure your brand is present and positively engaged where searches begin – whether in AI chat, Google search or the social feed.
Three reasons for Search Experience Optimization with e-dialog
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01
Think SEO, GEO and SEA together
We break down the silos. Your SEA data shows us exactly which messages convert, and we use this knowledge directly for your SEO/GEO optimization.
With us, your search strategy doesn’t work in isolated channels, but as an integrated ecosystem. We use the hard conversion insights from your SEA campaigns to precisely align your SEO and GEO content with user intentions. The result: a consistent brand message that convinces both Google and generative AI systems (LLMs) of your relevance.
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02
Brand authority across all touchpoints
Modern search doesn’t always start with Google. Through targeted scraping and sentiment analyses on platforms such as TikTok, forums, rating platforms, etc., we provide an overview of where your brand is present and with what tonality.
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03
Reliable figures and data
Eliminate your blind spots. Our analysis brings together data from paid search, organic rankings and exclusive AI citation tracking in one central report. We visualize how often and with what resonance users across the web come into contact with your brand. You can then manage your visibility across the entire digital ecosystem based on reliable figures rather than gut instinct.
Our services for Search Experience Optimization
With our audits, we analyze your entire digital presence to uncover hidden potential in traditional search and AI-based responses. This creates the data-based foundation for your brand’s visibility.
SX STATUS & BENCHMARK
Search Experience Traffic Status & Benchmark Audit
Your data-driven check-up: We analyze your traffic development and benchmark you against your industry.
SX STATUS & BENCHMARK
Benefit:
Clarity about
- Your traffic status quo – how it behaves and how your conversions are affected
- Whether this is a technological trend or an individual problem
Scope of services
Traffic erosion analysis: How has your organic traffic really changed compared to the previous year?
Industry benchmarking: Are you better or worse off than the market average in your sector (e.g. retail or tourism)?
Zero-Click & Search-Check: How much potential are you already losing today through direct answers on the Google SERP?
SX AI VISIBILITY
Search Experience AI Visibility Audit
The ultimate inventory of your brand within the most important AI chatbots. We analyze how LLMs “think” about you and rank you.
SX AI VISIBILITY
Benefit:
You can see how ChatGPT & Co feature your company and your products in the replies.
Clarity about how strongly you are represented on ChatGPT & Co compared to the competition.
Scope of services
LLM Sentiment & Citation Check: How is your brand mentioned in the responses from ChatGPT, Gemini & Perplexity? Are you a primary source or just a side note?
Prompt Engineering Analysis: We test hundreds of industry-specific prompts to measure your current response rate (share of voice).
Competitive AI Ranking: Are your competitors favored for (buying) advice? We analyze the reasons and sources for this.
SX READINESS
Search Experience Readiness Audit
The essential check-up to uncover “blind spots” in the discovery phase of your customers – where the journey begins today.
SX READINESS
Benefit:
Overview and analysis
- Where your (potential) customers come into contact with your brand
- How the sentiment is in the various forums / platforms of your brand
- How ChatGPT & Co feature your company / products in the answers
- How strongly I am represented on ChatGPT & Co compared to the competition
Scope of services
Discovery Blind Spot Analysis: What do TikTok, Reddit & Co. say about your brand before users even get to your website?
LLM Brand Footprint: How does the AI “know” and evaluate your products compared to the competition?
SX CONVERSION OPTIMIZATION
Search Experience Conversion Optimization Audit
The performance turbo for your website: We optimize the “checkout port” (your website) for users who come to you already pre-informed
SX CONVERSION OPTIMIZATION
Benefit:
- Overview and analysis of how efficiently your website really works as an endpoint for your search strategy.
- How the performance of your website can be increased by uncovering untapped potential in your Google Analytics data.
- How to sustainably increase the usability and conversion rates of your most important entry pages.
Scope of services
GA4 Engagement Audit: In-depth analysis of analytics behavioral data – where are you losing users who are actually ready to buy/ready for macro conversion?
Checkout & Funnel Health Check: Identification of friction points and technical barriers in your conversion process.
UX & usability quick wins: Targeted measures to increase the conversion rate based on real engagement insights.
How visible is your brand? Let’s find out – with our search experience audits.
Fill out the form below and we will contact you with all the booking details.
FAQ – Everything you need to know about SXO
What is the difference between SEO and SXO?
SEO focuses primarily on ranking in traditional search engines. Search Experience Optimization (SXO) goes further: it optimizes the entire user experience across all possible touchpoints – including AI responses (GEO), paid ads (SEA) and sentiment in other third-party platforms.
Why is my organic traffic dropping despite good rankings?
Thanks to “AI Mode” and AI summaries, users often receive answers directly on the search results page (zero-click). SXO also helps you to be more present as a source in these summaries and to increase the quality of the remaining traffic.
What role does my website play in the AI ecosystem?
Your website acts as a source for AI and humans. AI systems use your structured data and high-quality content as the basis for their responses. The better your SXO strategy, the more likely it is that the AI will recommend your brand.
Why does it matter what is written about me on third-party platforms like Reddit or TikTok?
Search is fragmented today. Younger target groups in particular use TikTok as their primary search engine for inspiration, while Reddit serves as a trustworthy source of real user experiences. In addition, AI models use precisely these platforms as a data basis. If the sentiment there is negative or your brand does not appear at all, the AI will not recommend you as a top solution either.
What is the benefit of monitoring platforms like TikTok or Reddit?
Rankings are only part of the truth. The purchase decision may be made earlier, while researching on comparison portals or scrolling through social media. We track the sentiment of your brand in the digital space so that you have a clear overview of your current standing. These insights form a sound basis for decision-making for your next steps: whether targeted seeding strategies, content adjustments or strategic community management – you know exactly where you need to start. Together, we can create a coherent picture across all channels that not only strengthens the trust of your target group, but also ensures that AI systems classify your brand as a reliable recommendation.
How can I measure how often customers come into contact with my brand?
With our scraping approach and cross-channel monitoring, we look beyond the boundaries of your own website. We analyze the “digital footprint” of your brand. This means: we measure mentions, citations and visibility in AI responses, social feeds and specialist forums. This gives you a figure for your real brand presence in the entire discovery ecosystem for the first time.
What is the “checkout port” approach?
Your website used to be the information center for everything. Today, research often takes place externally (AI, social, comparison portals). We optimize your strategy so that your website becomes the perfect “checkout haven”: This is where users who are already pre-informed by AI or social media land to convert safely and quickly. We get your site ready for these highly efficient visitors.
Do I now have to produce separate content for each platform?
Not mandatory. In the first step, we identify precisely which platforms your target group is really active on and what type of content they interact with there. The aim of SXO is to structure and distribute your existing content so intelligently that it works across all platforms.
We help you to generate exactly the right “morsels” for LLMs, social discovery and traditional search from a strong data source – your website. In this way, we ensure that you are present exactly where it has the greatest impact on your visibility with minimal additional effort.
