edify: Agentic Performance Marketing from e-dialog
Control your entire campaign process in an AI interface. Generate hundreds of assets from one idea. Launch your campaign on all channels with one click. That’s agentic performance marketing with edify.
What is edify?
With edify, you control the entire campaign process on one interface, automated and independent of the advertising channels used. AI not only provides support here, but also controls and analyzes the entire performance marketing cycle. This creates a self-learning campaign cycle and thus genuine agentic performance marketing. Based on product and company data, the AI records the requirements, analyses the competition, automatically creates on-brand assets, activates, evaluates and optimizes in almost real time.
edify is a flexible, AI-supported framework that was developed by e-dialog itself and is set up individually for your company. This is the only way that AI models can generate relevant campaigns for your brand based on your data that contribute to your goals. This allows you to use the power of generative AI to scale the maximum efficiency gain for your company.
Video: AI-generated
How does edify work? The five interlocking modules
The framework is hosted on Google Cloud and uses the latest AI models and innovations. The entire campaign process is controlled end-to-end via five seamlessly linked modules:
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01
Briefing Studio
In this module, you create the briefing for your campaign based on the company data we have used to train the system in a structured way – from product feeds and landing pages to market research. Generative AI is used to analyze this data and translate it into a master briefing.
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Asset Generation
Using an intuitive user interface, edify generates hundreds of customized text, image and video variants based on the briefing, which comply with your brand guidelines as well as the specifications of the selected advertising channels.
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Campaign Sync
edify synchronizes the generated creatives in real time via APIs with platforms such as YouTube, Google Ads, DV360 or Meta, verifies them and activates cross-platform tracking.
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Performance Tracking
edify monitors the performance of all creatives in real time. Best performers are highlighted, weak assets are automatically stopped – across all platforms.
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Asset Adaptation
The analysis of current campaigns flows directly into the briefing for the next campaign. When you approve it, edify translates the insights gained directly into new text, images and videos.
Image: The five interlocking modules of the edify framework, source: e-dialog
How we implement edify
How we implement edify
The path to a customized Agentic marketing platform for your company follows a clearly structured process through which we guide you:
1st Workshop & Strategy: We analyze your workflows, identify asset gaps and define the technological requirements.
2. data connection: We securely integrate your product feeds, media databases and brand guidelines into your private instance on the Google Cloud.
3. workflow optimization: We configure, test and optimize the generation of briefings, assets and campaigns and ensure quality control at all stages.
4. launch & API activation: We provide a user interface adapted to your company and activate the transfer of assets to channels such as YouTube, Google Ads or Meta.
5. reporting & development: We analyze the quality of the campaigns, evaluate the learning ability of the system and develop it further according to your wishes.
Your advantages: Why Agentic Performance Marketing with e-dialog?
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Certified Google Cloud Partner
As an official partner, e-dialog implements edify directly in your cloud infrastructure. This allows you to use Gemini Enterprise’s advanced models in a protected environment without giving up control of your data.
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Symbiosis of technology and campaign expertise
We seamlessly combine a deep understanding of IT and data with many years of excellence in paid media and performance marketing. Only this combination makes the development of a truly intelligent, autonomous platform like edify possible. The result: algorithms that not only process data, but also optimize your campaigns strategically and demonstrably successfully.
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Strategic consulting
Our partnership does not end with the technical setup of the framework. e-dialog strategically embeds edify into your entire digital roadmap and accompanies your marketing teams from the initial workflow analysis to the scaling of your creative and media processes.
Frequently asked questions (FAQ)
Is edify a ready-made SaaS software that I buy as a subscription?
No. edify is a technological framework developed by e-dialog. Our service consists of seamlessly integrating this system into your existing IT infrastructure, adapting it to your corporate design and implementing it precisely in line with your marketing workflows.
What role does the Google Cloud Platform (GCP) play?
The GCP is the technological foundation. Through Gemini Enterprise, we use state-of-the-art Generative AI models in a fully protected, GDPR-compliant environment.
How does the framework differ from the AI tools from Google or Meta?
Large ad networks optimize natively within their own ecosystem, which often leads to black box decisions and loss of control over visuals. edify centralizes the intelligence in your own cloud. It generates consistent creative across channels and uses platforms like Google Ads or DV360 purely to distribute fully finished ads.
