e-dialog Becomes New Partner of Otto Group for the Google Marketing Platform

Digital agency e-dialog has won the Otto Group pitch for AdTech licenses of the Google Marketing Platform (GMP).

The retail group will now obtain GMP licenses through e-dialog

Digital agency e-dialog has won the Otto Group pitch for AdTech licenses of the Google Marketing Platform (GMP). As a long-standing Google sales partner, e-dialog will now provide several group companies with digital advertising tools such as Campaign Manager 360, Display & Video 360, and Search Ads 360. The data-driven marketing agency is thereby expanding its client portfolio to include one of the world’s largest retail and service groups.

“As an agency for data-driven advertising and digital strategy, we could hardly wish for a more exciting client than Otto Group with its impressive digital transformation. We look forward to a productive partnership on equal footing,” comments Andrea Swift, CEO of e-dialog.

e-dialog is a leading agency for data-driven marketing and digital strategy with locations in Vienna, Berlin, Hamburg, Düsseldorf, and Zurich. The company designs, creates, and implements digital campaigns, tracking concepts, and cloud-based data solutions for companies throughout Europe.