8th ProgrammatiCon with 250 Marketing Experts in Vienna

At the Conference Day, high-profile speakers from Meta, TikTok, YouTube, Spotify, Google, and many more offered insights into data-driven advertising.

Speakers at the event included representatives from Raiffeisen Digital, Goldbach, DoubleVerify, Usercentrics, Meta, e-dialog, Jentis, TikTok, UIM, YOC, Spotify, and Nespresso
Photo credit: Joanna P.

The Conference Day of the 8th ProgrammatiCon successfully took place last week at SO/ Vienna. The event, organized by e-dialog and focused on data-driven marketing, was held in person for the first time after a 3-year COVID-19 hiatus. Attendees from Billa, Falkensteiner, Lidl, MediaMarkt, Nestlé, Österreich Werbung, REWE, Siemens, Sony Europe, and many more took the opportunity to network on-site, gain insights from talks & panel discussions, and acquire practical know-how in data-driven marketing through deep dive workshops.

Extensive Program with High-Profile Speakers

ProgrammatiCon is a platform for knowledge building and networking around data-driven marketing. This year, 14 talks, 2 panels, and 3 deep dives were offered on the focus topics of Social & Creatives, Data Strategy, TV & Video, Post Cookie, AI, and Sustainability.

The speaker lineup consisted of international experts from Google, YouTube, Goldbach, Meta, Zeotap, United Internet Media, Nespresso, adform, Teads, Magenta, DoubleVerify, YOC, Raiffeisen Digital, Ogury, Usercentrics, Spotify, TikTok, and Jentis, as well as the organizer e-dialog.

Live Event a Full Success

Nearly 250 marketing experts attended the Conference Day in person and seized the opportunity for first-hand insights and networking at the subsequent chill-out event in the Loft. After 3 online editions, ProgrammatiCon was held on-site again this year for the first time.

“For the past few years, we held the event exclusively online,” explains Sophie Kubec from e-dialog, the event organizer. “Of course, that had many advantages, as participants could flexibly attend remotely. This year, however, we felt that the desire for an in-person experience and face-to-face exchange was stronger again – and we were right. The great atmosphere was clearly palpable, and the feedback from participants further positively reinforced that the live format was the right decision for the Conference Day.”