B2B lead generation in the sanitary wholesale sector with a strategy update
In brief
Sanitary wholesaler Holter is breaking new ground with e-dialog for B2B lead generation. e-dialog developed the campaign strategy, created the creative assets, and managed the campaign.
Challenge
Holter, an Austrian wholesaler of bathroom products, needed leads for its showrooms in Austria and Bavaria. A finely tuned online campaign was developed to attract potential customers to the physical showrooms.
e-dialog’s multi-channel approach delivered exceptional results, significantly increasing our qualified leads and strengthening our partnerships. We were delighted with the overall success of the showroom exhibitions.
Measures
Our cross-channel campaign targeted users near showrooms on Meta & Pinterest. In addition, we used Google Demand Gen to boost engagement and search ads to drive users to the Holter website. To improve conversion rates on the website, we optimised landing pages and lead forms.
Results
With our campaign strategy, we not only increased the number of online enquiries by 53%, but also achieved a 26% increase in leads via the contact form compared to the previous period. This, in turn, led to a significantly higher showroom footfall. In addition, our approach improved conversion rates, resulting in a significantly higher number of quotes and strengthening Holter’s relationship with its installers.
- % Leads
- % ROAS
- % Online enquiries
Photos: Fritz Holter GmbH
