NEXT Farming Increases Click-Through Rate by 504% and Clicks by 13% with Demand Gen
Intro
NEXT Farming offers agricultural software and digital farming solutions. With a comprehensive range of tools and a commitment to innovation, NEXT Farming drives the digital transformation of agriculture. To increase brand awareness and campaign efficiency, e-dialog integrated new AI-powered formats—with resounding success.
Challenge
The client’s primary objective was to increase brand awareness and drive website traffic. To achieve this, we previously used Display campaigns. However, to fully leverage the potential of AI-powered campaigns, we decided to adopt the new Demand Gen campaign format to reach users at the right time and in the right place.
We are very pleased to have a partner in e-dialog who strategically and optimally leverages the potential of Google Ads for our objectives. In this case, the ads were highly relevant to users and drove high-quality traffic to our website.
Christin Klar, Head of Marketing and Communications, NEXT Farming
Measures
NEXT Farming launched Demand Gen with images and text in multiple combinations and a “Maximize Clicks” bidding strategy to prioritize click volume. The company also leveraged the strengths of Demand Gen by creating detailed audience segments and harnessing the full potential of the AI-powered campaign.
Results
The transition to Demand Gen proved to be a resounding success for NEXT Farming. By leveraging the advanced features of the format and implementing a strategic approach, the company achieved a 13% increase in clicks, a 504% increase in click-through rate (CTR), and a 451% increase in session duration. Demand Gen fulfilled NEXT Farming’s objectives for greater brand awareness and website engagement.
- % Clicks
- % CTR
- % Session Duration Onsite
Compared to Display
