How Magenta increased conversion value by 19% with value-based bidding in Search Ads 360
Intro
Magenta boosts the efficiency of its Search Engine Advertising campaigns by switching its setup to value-based bidding. The strategy implemented by e-dialog's SEA experts keeps the telecommunications company competitive in the highly contested advertising market.
Challenge
Operating in the highly competitive telecommunications market, Magenta wanted to explore new ways to increase the efficiency of its online campaigns – without compromising the performance of its daily business.
We are pleased that we took the step towards value-based bidding. The current results show that it was the right decision. Especially in the telecommunications market, we need to get the most out of our campaigns to operate as efficiently as possible.
Christian Schwarz, Performance Marketing Specialist, Magenta
Measures
To enable the company to focus more on increasing financial revenue rather than sales volume, the team decided to switch its Search Ads 360 (SA360) campaigns from volume-based bids to a value-based approach.
Results
By implementing the new approach, Magenta was able to generate 19% more conversion value while simultaneously reducing CPC by 10%. The number of clicks also increased by 8%.
Results achieved during the campaign period from April 15 to May 15, 2023, compared to the same period in 2022.
- % Conversion Value
- % Clicks
- % CPC (Cost per Click)
