Search Ads 360: More performance for your Google Ads with AI power
Take your Google Ads campaigns to the next level. Search Ads 360 (SA360) combines the power of data, technology, and artificial intelligence to scale your paid search activities.
Search Ads 360: More performance with a data-driven strategy
Search Ads 360 (SA360) is the enterprise tool for paid search, specifically developed for extensive requirements and large volumes of data. It allows you not only to manage your campaigns but to elevate them to a new level of performance through intelligent automation and AI-supported bidding strategies.
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Key features of Search Ads 360 for your success
SA360 is a comprehensive campaign management platform for scaling paid search.
Cross-channel management
Manage campaigns on Google, Microsoft Advertising, and other search engines in one central interface.
Inventory Management & feed-based ads
Dynamically create hundreds of ads from your product catalog. Ideal if your portfolio is very extensive.
Custom Floodlight tracking
We define individual conversion events that perfectly match your business goals.
Real-time bidding
The AI adjusts bids in real time based on location, device, and user behavior. This automatically maximizes the performance of your campaigns.
Budget management & rules
Create flexible budgets and use rules for automated optimization.
Integration with the Google Stack
By linking with tools such as Google Analytics 360, Campaign Manager, or Display & Video 360, we create a comprehensive, cross-channel picture of your data.
Why e-dialog is your ideal SA360 partner
At e-dialog, we combine our passion for data with a holistic view of your digital marketing. We are not just a licensor, but above all a strategic partner who helps you achieve your goals.
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01
Certified Google Premium Partner
As a Google Premium Partner, we have extensive expertise and direct access to the latest Google technologies.
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02
Consulting and onboarding
e-dialog provides comprehensive advice and handles the professional onboarding of your accounts. This ensures that your strategy is optimally tailored to your needs and that you start as quickly and successfully as possible.
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03
SEA expertise
We have proven expertise in executing and optimizing large-scale SEA campaigns. Our experienced specialists manage high budgets and can take over your campaigns upon request.
FAQ: Frequently asked questions about Search Ads 360
What is the main difference between Google Ads and Search Ads 360?
Google Ads is the basic tool for your campaigns in the Google network. Search Ads 360 is the enterprise solution of the Google Marketing Platform for companies that want to scale their paid search activities. It offers advanced features for managing large, cross-channel accounts, sophisticated bidding strategies, and deeper integration into corporate data infrastructure (e.g., first-party data).
Can I only manage Google campaigns with SA360?
No, that is one of the biggest advantages. Search Ads 360 is a central SEA management tool and supports Microsoft Advertising, Yahoo! Japan, Baidu, and several social media channels in addition to Google Ads. This enables centralized, cross-channel management and reporting.
Do I need an agency to use Search Ads 360?
Not necessarily, but it is recommended. As a certified Google Marketing Platform Partner and Google Premium Partner, we have the strategic and technical expertise for implementation. We ensure that you exploit the full potential from the start, avoid mistakes, and achieve measurable results quickly.
How does billing work for Search Ads 360?
SA360 is usually billed as a percentage of the media spend managed through the platform. As a sales partner, we can offer you transparent and flexible licensing models.
For whom is Search Ads 360 the right choice?
Are you wondering if switching to SA360 is worth it for you? If you answer “yes” to one or more of the following questions, the answer is almost certainly positive.
- Do you manage large and complex Google Ads accounts, perhaps even for multiple countries or brands?
- Do you want to make your search campaigns more efficient through advanced, AI-based bidding strategies and automation?
- Do you want to break down the silos between search, social, and other channels and optimize your campaigns centrally and across channels?
- Is it crucial for you to use your own CRM and business data for campaign management to measure the true value of your marketing investments?
