Dashboards: Make decisions based on facts
We turn mountains of data into interactive dashboards that show you at a glance how your marketing performance is doing. This enables you to manage your marketing and make decisions that make your success measurable.
Why dashboards are better reporting
A dashboard is an interactive visual interface that clearly displays key metrics (KPIs) from various data sources in real time. Unlike traditional reporting, an interactive dashboard lets you flexibly adjust time periods, apply filters, and drill down into individual metrics. Whether for marketing, sales, or management, dashboards help you make informed decisions, identify trends, and keep an overview of your performance.
Dashboards are your central command center for data storytelling.
Why e-dialog is the right partner for your dashboards
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Rely on certified expertise
Benefit from over 20 years of experience in data-driven marketing. As a Google Partner and with certified Looker Studio experts on our team, we guarantee solutions based on solid expertise and proven best practices—giving you the confidence you need.
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A foundation you can rely on
Every dashboard is only as good as the data that feeds it. Our data scientists and tracking specialists ensure a clean technical foundation—from Google Analytics 4 to server-side solutions—so your visualizations are built on a truly solid base.
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More than just a tool
We do not think in tools, but in partnership-based solutions to your challenges. Whether Looker Studio, Tableau, or another technology—we advise you honestly and design the dashboard that perfectly fits your goals and your system landscape.
Comparison: Dashboard vs. report
Does a company need a dashboard if it already has a classic report? The answer depends on how flexibly, how up to date, and how interactively you want to work with your data. While reports primarily serve documentation and archiving, dashboards provide a dynamic, data-driven real-time view.
Dashboard: The interactive cockpit for data
An overview of interactive data visualization
Dashboards are interactive tools that enable dynamic, visual preparation of data in real time. They serve as a central interface through which users can capture the latest business information at a glance. Their high flexibility makes them the ideal tool for day-to-day business decisions.
Dashboard: The interactive cockpit for data
Dashboards are characterized by their interactivity, which enables users to explore data dynamically using filters, time periods, and drill-downs. The timeliness of the data is usually real time or updated automatically, ensuring up-to-date insights at all times. User control is high because the display is not fixed. Visualization is delivered via charts, KPIs, and interactive graphs that make complex topics quickly understandable.
Dashboard specifications
Interactivity: The display is dynamic and allows users to filter and explore data independently.
Timeliness of the data: The information is available in real time or is automatically updated at short intervals.
User control: Users can actively influence the content and tailor it to their specific needs.
Visualization: The presentation is visually appealing and uses charts to highlight KPIs and trends.
Target audience: They are aimed at operational teams, analysts, and management.
Benefit: They enable quick insights and flexible data analysis.
Tool examples: Typical tools include Looker Studio, Tableau, and Power BI.
Classic report: The static status report
An overview of document-based data reports
Classic reports are static, document-based reports that capture a fixed data status at a specific point in time. They are usually created periodically and primarily serve archiving, documentation, and providing an overview over a defined period. Unlike dashboards, they offer little to no interactivity.
Classic report: The static status report
A report is characterized by its low interactivity, as it is often provided as a static document (e.g., PDF, Excel). The timeliness of the data is defined manually or periodically and represents a completed state. There is no user control; the display is fixed and cannot be changed. Visualization is often tabular and less visually prepared.
Report specifications
Interactivity: The report is usually static and offers no option for interaction.
Timeliness of the data: The data is updated manually or at defined intervals (e.g., weekly).
User control: There is no option for dynamic exploration because the display is fixed.
Visualization: The information is often presented in tabular form.
Target audience: The reports are aimed at stakeholders and executive management.
Benefit: They are easy to archive and are well suited for documentation.
Tool examples: They can be exported as an Excel or PDF report from a BI tool.
Our dashboard services at a glance
Tracking setup
Every good dashboard starts with clean data. We analyze your goals, define the relevant KPIs, and ensure that your tracking setup captures all necessary data points correctly.
Development
We design and develop dashboards that are intuitive to use and tell the story behind your data. Instead of rigid reports, you get interactive interfaces that let you explore your data yourself.
Automation
We automate your recurring reports so that you and your stakeholders always have the latest figures at the right time—without any manual effort.
FAQ: Frequently Asked Questions
What is the difference between a dashboard and a classic report?
A report is usually a static document (e.g., a PDF) that reflects data at a specific point in time. A dashboard, on the other hand, is interactive. You can adjust time periods, filter data, and gain deeper insights to analyze causes and relationships live.
| Criterion | Dashboard | Classic report |
|---|---|---|
| Interactivity | High – filters, time periods, drill-down | Low – mostly static (e.g., PDF, Excel) |
| Timeliness of the data | Real time or updated automatically | Manual or periodic (e.g., weekly, monthly) |
| User control | Users can explore content dynamically | Fixed display, no interaction |
| Visualization | Charts, KPIs, heatmaps, interactive graphs | Often tabular, little visual preparation |
| Target audience | Operational team, management, analysts | Stakeholders, executive management |
| Benefit | Quick insights & flexible analysis | Easy to archive and document |
| Tool examples | Looker Studio, Tableau, Power BI, Qlik | Excel, PDF report from a BI tool |
Which data sources can you connect to the data dashboard?
We can integrate virtually any digital data source. This includes web analytics tools such as Google Analytics 4, all common advertising platforms (Google Ads, Meta Ads, etc.), social media channels, CRM and e-commerce systems, as well as custom databases.
How long does it take to create a dashboard?
The duration depends on the complexity, the number of data sources, and the quality of the existing tracking setup. A simple performance dashboard can often be implemented within a few days, while complex, company-wide solutions may take several weeks.
Which tool is best for data visualization?
There is no single “best” tool—only the one that best fits your requirements. Looker Studio (formerly Google Data Studio) is extremely flexible and perfectly integrated into the Google ecosystem. Tableau offers even deeper analysis capabilities for very complex data models. As an honest partner, we advise you transparently on which solution will deliver the greatest value for you.
