The End of the Keyword?
AI MAX, ChatGPT Ads, and Demand Gen Put to the Test
The End of the Keyword? AI MAX, ChatGPT Ads, and Demand Gen Put to the Test
Traditional keyword search is losing its monopoly: Generative AI interfaces and automated campaign types are radically changing the way people search. Anyone who still relies solely on exact match types and search ads in 2026 will miss out on the most critical phase of the purchasing decision.
In this Digital Snack, Jerome Fleck and Nadine Nager (e-dialog) show you how to future-proof your search and performance strategy. Drawing on real-world experience and concrete examples, you’ll learn how to profitably leverage new formats like AI Max, Demand Gen, and ChatGPT Ads.
Nadine, a member of our paid search team, has extensive experience working with a wide variety of clients—from kitchenware to ski tickets in Switzerland. Thanks to her e-commerce expertise, she focuses particularly on Google Shopping.
Jerome, a long-time SEA expert and SA360 specialist, brings extensive expertise to providing targeted strategic consulting to our clients. Drawing on his experience, he supports clients across various industries with the strategic planning and operational execution of Google Ads campaigns, including innovative formats such as Performance Max and SA360.
Digital Snacks – Registration
The End of the Keyword? AI MAX, ChatGPT Ads, and Demand Gen Put to the Test
October 8, 2026 | 1:00 p.m. – 1:45 p.m.
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01
Lessons Learned from 1 Year of AI Max
What Really Works—and What Mistakes You Should Avoid.
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02
Preparing for Peak Season
You’ll learn exactly what you need to focus on right now with demand generation to optimize your campaigns in time for the year’s highest-revenue quarter.
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03
New Territory: ChatGPT Ads
You’ll learn how advertising in conversational interfaces works using context and product data feeds.
Digital Snacks: the webinar series on digital marketing & data-driven marketing
Our data-driven marketing experts give you exclusive insights into their work in every episode. We serve up insider updates and insights on current topics – directly from the people shaping our digital future. Short, concise, and free for you.