Google Cloud Summit DACH 2026
The AI hype is over—now it’s all about practical implementation. At the Google Cloud Summit DACH 2026 in Frankfurt, the focus was on feasibility, token efficiency, and the shift toward Agentic AI. e-dialog was there with a comprehensive masterclass, demos at booth C18, and clear answers for digital marketing in practice.
The Google Cloud Summit DACH 2026 made it clear: AI has moved beyond being merely an add-on. As our CEO Andrea Swift and Client Service Director Stephanie Mauerer noted at the event, agentic AI has become a reality. Companies must now position their organizations for autonomous agent systems—provided they have the right foundation of real business value, a secure data infrastructure, governance, and team empowerment.
Marketing Director Markus Widmer also drew a clear conclusion: The days of fanciful dreams of “AI for free” are over. Discussions at the booth and on stage focused specifically on feasibility, scalability, and cost and token efficiency.
At the e-dialog booth C18, Cloud & Data Science Director Tobias Kellner, along with Eva Szekeres and the entire team, demonstrated firsthand how GenMedia projects deliver real added value. Among other things, they showcased our proprietary Analytics Agent for automated data analysis, Next-Gen Agentic Asset Production, and groundbreaking open-source approaches such as the Scene Machine and the Google Cloud Creative Studio Platform.
Despite all the automation, one thing became particularly clear in Frankfurt: human trust and personal interaction with customers, Google colleagues, and partners are more valuable than ever.
Highlights from the Google Cloud Summit, Photos: e-dialog Team
Masterclass: From Ideation to AI Assets at Scale
In Studio 5, Dominic Herr and Long P delivered a spot-on presentation. In front of a packed audience, they demonstrated in their masterclass how e-dialog structures the entire process—from the initial idea to scalable AI assets. They provided unfiltered insights into tried-and-true workflows, demonstrated specific automation techniques for creating and activating creative assets, and openly shared their lessons learned: what works, where pitfalls lurk, and how brands can efficiently get GenMedia out there.