JETZT Media Mix 2026 in Vienna
At JETZT Media Mix on November 10 and 11, 2026, the focus will be on optimizing digital advertising. Publishers, marketers, and digital marketing professionals will explain how brands today need to structure their digital media mix to achieve measurably better performance.
Our expert, Andjela Stevic, is looking forward to presenting a special success story featuring BFI Vienna on Conference Day 2. She will highlight how important data-driven analytics are, even for medium-sized companies. The highlight: By using regression analysis, we were able to accurately evaluate the media mix and allocate the budget to the most effective channels. The result was an all-time record for both attendance and revenue at the client’s in-house trade show. This is strong evidence that data-driven approaches and sound statistics make a real difference in performance.
BFI Vienna: How e-dialog used statistics to find the perfect media mix for a niche audience
How do you reach a highly targeted niche audience without significant wasted effort? BFI Vienna faced precisely this challenge on the most important day of its marketing calendar – its own in-house trade fair. In this best-case example, Andjela Stevic explains how e-dialog put its existing media mix to the test using regression analysis. Instead of relying on gut feeling, investments were consistently shifted to the demonstrably most profitable channels. The result: an impressive 60 percent increase in revenue. In this presentation, you’ll learn how to evaluate the advantages and disadvantages of different advertising channels using data, how to effectively manage channels, and how to use your media budget more efficiently.
Andjela Stevic is a Senior Programmatic Consultant at e-dialog and provides comprehensive support to her clients—from strategy development through implementation to the analysis of programmatic campaigns. Her focus is on video formats, particularly Connected TV (CTV) and YouTube, where she uses her expertise to strategically increase reach and performance. With a keen eye for innovative ad formats and new channels, she ensures that her clients always stay on top of the latest digital trends.
Photo credit: Elisabeth Kessler/MOMENTUM Vienna