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elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/at/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div 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menu-item-1792"><a href="#">Ich will<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Bessere <br> Kampagnen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type 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class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/umsatz-push-und-medieneffizienz-fur-vbw-durch-werbemittel-optimierung/">Umsatz-Push und Medieneffizienz für VBW durch Werbemittel-Optimierung</a></h2><a href="https://e-dialog.group/at/success-story/umsatz-push-und-medieneffizienz-fur-vbw-durch-werbemittel-optimierung/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-vbw-creative-optimization.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview VBW Creative Optimization" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-vbw-creative-optimization.jpg 460w, https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-vbw-creative-optimization-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Die Vereinigten Bühnen Wien erzielen höhere Umsätze bei niedrigeren Kosten durch AB-Tests bei Werbemitteln.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/vbw-maximiert-conversions-und-reichweite-mit-optimiertem-targeting-in-dv360/">VBW maximiert Conversions und Reichweite mit optimiertem Targeting in DV360</a></h2><a href="https://e-dialog.group/at/success-story/vbw-maximiert-conversions-und-reichweite-mit-optimiertem-targeting-in-dv360/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-vbw-targeting-optimization.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview VBW Targeting Optimization" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-vbw-targeting-optimization.jpg 460w, https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-vbw-targeting-optimization-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Vereinigte Bühnen Wien maximiert Conversions und Reichweite mit optimiertem Targeting in DV360.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/media-efficiency-fur-globus-mit-personalisierung-1p-daten-und-customer-match/">Media efficiency für Globus mit Personalisierung, 1P-Daten und Customer Match</a></h2><a href="https://e-dialog.group/at/success-story/media-efficiency-fur-globus-mit-personalisierung-1p-daten-und-customer-match/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-globus-media-efficiency.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Success Story Globus Media efficiency" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-globus-media-efficiency.jpg 460w, https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-globus-media-efficiency-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Premium-Kaufhaus Globus verbessert mit Personalisierung, 1P-Daten und Customer Match die Medieneffizienz.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-shorts-ads-wie-funktionieren-sie/">YouTube Shorts Ads – Wie funktionieren sie?</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-shorts-ads-wie-funktionieren-sie/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog YouTube Short Ads" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>YouTube Shorts Ads sind ein neues Format auf dem Markt, welches auch über DV360 buchbar ist. In diesem Blogartikel zeigen wir Ihnen, wie Sie Werbeanzeigen auf YouTube Shorts schalten können! Was sind YouTube Shorts (Ads) und wo finde ich sie? YouTube Shorts wurden 2020 in Indien gelauncht und sind seit März 2021 auch in anderen […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/mit-app-install-kampagnen-in-dv360-mehr-downloads-erzielen/">Mit App-Install-Kampagnen in DV360 mehr Downloads erzielen</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/mit-app-install-kampagnen-in-dv360-mehr-downloads-erzielen/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/04/blog-app-install-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog App Install Kampagnen in DV360" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/04/blog-app-install-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/04/blog-app-install-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/04/blog-app-install-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/04/blog-app-install-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/04/blog-app-install-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Umfragen aus dem Jahr 2022 zeigen, dass über 60% der NutzerInnen regelmäßig Apps verwenden. Der Vorteil einer mobilen App liegt in der verbesserten mobilen Userfreundlichkeit (schneller Ladegeschwindigkeit, kürzere Pfade, einfachere Navigation), dem auf mobile Geräte angepassten Interface und der leichteren Personalisierung. Vorteile von performanceorientierten App-Install Kampagnen in DV360, die notwendigen Schritte im Set-Up , Best […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/workspaces-im-dv360-interface-nutzliche-features-fur-kampagnenmanagement/">Workspaces im DV360 Interface & nützliche Features für Kampagnenmanagement</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/workspaces-im-dv360-interface-nutzliche-features-fur-kampagnenmanagement/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Workspaces in DV360" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/04/blog-workspace-dv360-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Welche Möglichkeiten für Kampagnenmanagement im DV360 Interface zur Verfügung stehen und was auf die Schnelle ausgewertet werden kann, beschreiben wir in diesem Artikel. Custom Workspace im Overview Tab des DV360 Interface Gleich beim Einsteigen ins Tool werden einige Badges angezeigt, die Auskunft darüber geben, wie die einzelnen Insertion Orders performen. Hierbei werden Informationen unter anderem […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-brand-lift-studies-in-dv360/">YouTube Brand Lift Studies in DV360</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-brand-lift-studies-in-dv360/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="blog YouTube Brand lift study DV360" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-brand-lift-study2-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blogbeitrag fokussieren wir uns auf die Nutzung und das Set Up von Brand Lift Studies für YouTube. Aber wie funktioniert ein BLS genau, und was muss beim Setup beachtet werden? Jetzt weiterlesen! YouTube Brand Lift Study in DV360 Eine Brand Lift Study funktioniert wie ein Experiment in Statistik: die User werden in zwei […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/customer-match-in-dv360-similar-audiences-ohne-cookies/">Customer Match in DV360 – Similar Audiences ohne Cookies</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/customer-match-in-dv360-similar-audiences-ohne-cookies/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Customer Match in DV360" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-customer-match-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Customer Match ist eine Funktion innerhalb der Google Marketing Plattform (GMP) welche es bereits seit ein paar Jahren gibt. Der Prozess wurde in dieser Zeit von Google verbessert und bietet nun userfreundliche Upload-Möglichkeiten mittels API’s. Eine Einführung zum Thema bietet dieser Blogartikel. Was ist Customer Match und wie funktioniert es? Customer Match ist eine Funktion, […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/verification-reports-brand-safety-insights-leicht-gemacht/">Verification Reports: Brand Safety Insights leicht gemacht</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/verification-reports-brand-safety-insights-leicht-gemacht/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Qualitative Kampagneninsights" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Verification Reports beurteilen die Qualität der gekauften Impressions und liefern Brand Safety Insights. Dieser Artikel gibt einen Überblick über die qualitativen Kriterien, die mit dem Feature Verification in Campaign Manager ausgewertet werden können. Welche Kriterien können in Verification Reports ausgewertet werden? CM bietet sehr granulare Insights (Advertiser bis Subdomain Level) für folgende Bereiche: Active View […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-ads-asset-bibliothek-fur-bilder-und-videos/">Google Ads Asset-Bibliothek für Bilder und Videos</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/google-ads-asset-bibliothek-fur-bilder-und-videos/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-1024x549.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-2048x1098.png 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Haben wir uns nicht schon immer einen zentralen Ort für alle unsere verwendeten Werbemittel in Google Ads gewünscht? Früher haben wir für jede Display-Kampagne die verschiedenen Werbemittel einzeln im Interface oder via Bulk Upload z.B. über den Google Ads Editor hochgeladen. Wollten wir diese in einer späteren Kampagne oder mit anderem Targeting wieder verwenden, so […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/google-stellt-die-nutzung-von-similar-audiences-mit-mai-2023-ein/">Google stellt die Nutzung von Similar Audiences mit Mai 2023 ein</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/google-stellt-die-nutzung-von-similar-audiences-mit-mai-2023-ein/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-similar-audiences-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Google stellt Similar Audiences ein" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-similar-audiences-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-similar-audiences-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-similar-audiences-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-similar-audiences-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-similar-audiences-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Dieser Artikel fasst die Änderungen von Google zu Similar Audiences zusammen und gibt einen Überblick zu neuen Lösungen und den Auswirkungen dieser Umstellung. Was ändert sich bei Similar Audiences? Ab Mai 2023 werden Similar Audience Segmente (SAS) für Targeting- und Reportingzwecke nicht mehr generiert werden können – dies gilt für Google Ads und DV360. Aktive […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/beste-roi-performance-kampagne-webad-fur-e-dialog/">Beste ROI-Performance Kampagne: webAD Gold für e-dialog</a></h2><a href="https://e-dialog.group/at/success-story/beste-roi-performance-kampagne-webad-fur-e-dialog/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Success-Story-XXXLutz-YT-Leadgenerierung-Vorschaubild.jpg" class="attachment-large size-large wp-post-image" alt="Success Story XXXLutz YT Leadgenerierung" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Success-Story-XXXLutz-YT-Leadgenerierung-Vorschaubild.jpg 460w, https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Success-Story-XXXLutz-YT-Leadgenerierung-Vorschaubild-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>e-dialog holt das dritte Jahr in Folge den begehrten webAD. In der Kategorie Beste ROI-Performance Kampagne wurde die innovative Kombination aus Digitalkampagne und Customer Service für XXXLutz ausgezeichnet.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/checkliste-zur-erfolgreichen-kontrolle-des-dv360-kampagnen-set-ups/">Checkliste zur erfolgreichen Kontrolle des DV360 Kampagnen Set-Ups</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/checkliste-zur-erfolgreichen-kontrolle-des-dv360-kampagnen-set-ups/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Checkliste DV360 Kampagnen Set-Up" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/10/blog-checkliste-dv360-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blog finden Sie eine Checkliste als Leitfaden zur erfolgreichen Kontrolle Ihres DV360 Kampagnen Set-Ups. Campaign Level Auf dem Campaign Level werden Kampagnen-übergreifende Einstellungen getroffen, welche auf alle Insertion Orders und Line Items innerhalb dieser Kampagne übertragen werden. Folgende Einstellungen dürfen nicht vergessen werden: ☐ Einheitlicher und übersichtlicher Kampagnen-Name ☐ Status: Active ☐ Folgende […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/creativity/dynamic-ads-in-dv360-oder-studio-ein-vergleich/">Dynamic Ads in DV360 oder Studio? – Ein Vergleich</a></h2><a href="https://e-dialog.group/at/blog/creativity/dynamic-ads-in-dv360-oder-studio-ein-vergleich/"><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="Dynamic Display Ads" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/07/headway-5QgIuuBxKwM-unsplash-2048x1365.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Dynamic Ads & Google Marketing Plattform Dynamische Display Ads ermöglichen eine gezielte Ausspielung individueller Botschaften. Sie sind somit ein wichtiger Bestandteil des Programmatic Marketings, reduzieren nicht nur die Zeit sowie Kosten der Werbemittelerstellung, sondern steigern auch gleichzeitig die Performance der Kampagnen. In den letzten Jahren sind zahlreiche Tools am Markt erschienen, die das Erstellen dynamischer Display Ads […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/mogliche-auswirkungen-von-consent-anderungen-auf-programmatische-kampagnen/">Mögliche Auswirkungen von Consent Änderungen auf programmatische Kampagnen</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/mogliche-auswirkungen-von-consent-anderungen-auf-programmatische-kampagnen/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Consent-Auswirkungen-PRO-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Consent Auswirkungen PRO" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Consent-Auswirkungen-PRO-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Consent-Auswirkungen-PRO-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Consent-Auswirkungen-PRO-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Consent-Auswirkungen-PRO-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Consent-Auswirkungen-PRO-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die Privatsphäre im Internet wird immer wichtiger und auch Privatpersonen gehen immer bewusster mit ihren Daten um. Oft stehen sie personalisiertem Marketing skeptisch gegenüber, haben aber gleichzeitig wenig Wissen darüber. Laut Statistiken liegt die Opt-In Rate (die Rate für User, die ihre Zustimmung für Cookies geben) für die meisten Webseiten bei ca. 40-50%. Diese Entwicklung […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/dv360-youtube-kampagnen-typen-fur-eine-full-funnel-strategie/">DV360 YouTube Kampagnen-Typen für eine Full Funnel Strategie</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/dv360-youtube-kampagnen-typen-fur-eine-full-funnel-strategie/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Youtube-Kampagnentypen-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Youtube Kampagnentypen" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Blog-Youtube-Kampagnentypen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Youtube-Kampagnentypen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Youtube-Kampagnentypen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Youtube-Kampagnentypen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/06/Blog-Youtube-Kampagnentypen-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>YouTube kann Teil von jedem Bereich des Marketing Funnels sein. In diesem Blogartikel geben wir Ihnen eine Übersicht der verschiedenen Kampagnen Typen, deren Adformate, und wo sie in einer Full Funnel Strategie ihren Platz finden. YouTube Kampagnen-Typen für eine Full-Funnel Strategie Es ist auf YouTube möglich, jedes auf der Plattform selbst hochgeladene Video, als Werbemittel […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/dfv-erweitert-zu-einem-full-funnel-ansatz-und-konzentriert-sich-auf-youtube-video-und-audio/">DFV erweitert zu einem Full-Funnel-Ansatz und konzentriert sich auf YouTube-Video und -Audio</a></h2><a href="https://e-dialog.group/at/success-story/dfv-erweitert-zu-einem-full-funnel-ansatz-und-konzentriert-sich-auf-youtube-video-und-audio/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild.jpg" class="attachment-large size-large wp-post-image" alt="Success Story DFV Full Funnel" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild.jpg 460w, https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Mit einer Full-Funnel-Strategie optimiert e-dialog die Mediaeffizienz für die Deutsche Familienversicherung. DFV integriert nun auch Awareness-Maßnahmen und erreicht neben positiven KPI-Entwicklungen auch einen immensen Search Uplift.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/fill-the-gaps-modeled-conversions-in-dv360-und-cm/">Fill the Gaps: Modeled Conversions in DV360 und CM</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/fill-the-gaps-modeled-conversions-in-dv360-und-cm/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Modeled Conversions" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Aufgrund fehlender 3rd-Party (3P) Cookies können Conversions nicht wie zuvor Kampagnen zugewiesen werden, sodass sich ein unvollständiges Bild für Werbetreibende ergibt. Dies kann massive Auswirkungen haben, da die Anzahl der Conversions nicht nur für das Überwachen von Kampagnen relevant ist, sondern ebenfalls Gebotsstrategien beeinflussen kann. Um dem entgegenzuwirken arbeitet Google bereits seit einiger Zeit mit […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/lifehacks-fur-ihre-weihnachtskampagne/">Lifehacks für Ihre Weihnachtskampagne</a></h2><a href="https://e-dialog.group/at/blog/search-engine-advertising-sea/lifehacks-fur-ihre-weihnachtskampagne/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Kampagnentipps-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Mit dem richtigen KnowHow können jetzt noch schlagkräftige Kampagnen aufgesetzt und optimiert sowie Nutzen aus vorhandenen Daten gewonnen werden. Katia Meleady und Lukas Capek – unsere Experten für erfolgreiche datengetriebene Kampagnen – teilen ihre besten Lifehacks für erfolgreiche (Last Minute) datadriven Weihnachtskampagnen 2021. Last Minute Tipps für Display & Paid Social Kampagnen für das Weihnachtsgeschäft […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/automatisierung-in-dv360/">Automatisierung in DV360</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/automatisierung-in-dv360/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Automatisierung-DV360-768x404.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Automatisierungsmöglichkeiten für die Steuerung von Programmatic Advertising Kampagnen in Google Display & Video 360 ermöglichen die dynamische Anpassung im Biddingverfahren sowie die vereinfachte Änderung an Kampagnen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-audio-ads/">YouTube Audio Ads</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/youtube-audio-ads/"><img width="800" height="419" src="https://e-dialog.group/wp-content/uploads/2022/02/YouTube-Audio-Ads.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/YouTube-Audio-Ads.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/YouTube-Audio-Ads-300x157.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/YouTube-Audio-Ads-768x402.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Music on demand wird immer beliebter und der Marktanteil von Streaming Diensten nimmt zu. Darauf reagiert nun YouTube und stellt ein neues Werbeformat in der Beta-Version zur Verfügung.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/magenta-datadriven-relaunch/">Magenta Datadriven Relaunch</a></h2><a href="https://e-dialog.group/at/success-story/magenta-datadriven-relaunch/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-Magenta-Relaunch-white.png" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Magenta Relaunch white" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-Magenta-Relaunch-white.png 460w, https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-Magenta-Relaunch-white-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>e-dialog unterstützt mit langjähriger Erfahrung und Expertise im Datadriven Marketing eines der größten Rebrandings der jüngeren Vergangenheit: Den Zusammenschluss von T-Mobile und UPC zur neuen Marke Magenta.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/globus-dynamic-ads-remarketing/">Globus Dynamic Ads & Remarketing</a></h2><a href="https://e-dialog.group/at/success-story/globus-dynamic-ads-remarketing/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-Globus-Dynamic-Ads-Remarketing.png" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Globus Dynamic Ads Remarketing" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-Globus-Dynamic-Ads-Remarketing.png 460w, https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Preview-Globus-Dynamic-Ads-Remarketing-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Ziele Nutzung bestehender Assets aus dem Online-Shop für Display-Werbung Komplette Automatisierung und Dynamisierung basierend auf 1st Party-Daten Massive Reduzierung des Wartungsaufwands und der Kosten nach der Erstinstallation SA360 was the perfect tool to help us reach our business goals by using bid strategies based on custom floodlights. Andreas DeBaisHead of Performance Marketing Strategie Besuchte Kategorien […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/programmatic-video-welche-platzierung-performt-am-besten/">Programmatic Video – welche Platzierung performt am besten</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/programmatic-video-welche-platzierung-performt-am-besten/"><img width="800" height="607" src="https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment.jpg 1000w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment-300x228.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Video-Environment-768x583.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Video Advertising – bitte programmatisch Genau so einfach lassen sich auch die bestehenden Sammlungen anpassen. Hierfür klickt man beispielsweise bei der “Life cycle” Sammlung auf “Edit Collection” und gelangt in das selbe Bearbeitungsmenü. Im folgenden Screenshot haben wir zu Demonstrationszwecken den MonetisatioMit den steigenden Videoangeboten finden sich immer vielseitigere Buchungsangebote für Werbetreibende. Entsprechende Targeting-Optionen und […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/die-neue-google-dmp-in-display-video-360-audience-management/">Die neue Google DMP in Display & Video 360: Audience Management</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/die-neue-google-dmp-in-display-video-360-audience-management/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201808-DMP-DV360-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Mit der neuen Google Marketing Platform gibt es viele neue Möglichkeiten für das digitale Marketing. Noch nie gab es so viele neue Funktionen und Features. Sehen wir uns die Neuerungen im Detail an!</p> </article> </div> <nav class="pagination" role="navigation"> <div class="nav-previous"><a href="https://e-dialog.group/at/blog/edialog-tools/display-video/seite/2/" ><span class="meta-nav">←</span> Zurück</a></div> <div class="nav-next"></div> </nav> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap 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