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</span> <span class="arrow">></span> <span class="category">Datadriven Advertising News</span> <span class="arrow">></span> <span class="child">e-dialog holt Gold beim "Online Testing Award 2013"</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/Combination-Sieger.jpg" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>e-dialog holt Gold beim "Online Testing Award 2013"</h1><p class="author">von Vanessa Toth</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">20. März 2012</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Am Freitagabend war es soweit: Die besten Online A/B und Multivariaten Tests der Welt wurden in einer Live Award Ceremony gekürt. Unter den Einreichungen fanden sich Landing-Page-Tests aus den Bereichen E-Commerce, Lead Generierung, B2B und PPC. Zu den Award-Gewinnern zählen Unternehmen wie AOL, Clarks, Dell und IBM.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Datadriven Advertising News</div><p><p>Unsere Experten für alle datengetriebenen Kanäle und digitale Marketing-Strategien teilen Ihre Expertise auch gerne persönlich mit Ihnen - kontaktieren Sie uns!</p> </p><a href="/kontaktformular" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="25812" class="elementor elementor-25812" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-91f6a8d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="91f6a8d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-744135bc" data-id="744135bc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3bed1db elementor-widget elementor-widget-text-editor" data-id="3bed1db" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Optimierungs-Spezialisten von uns reichten zum diesjährigen Award 6 Kampagnen ein. Die Kampagnen <strong>„Abo-Pricing-Test für das WirtschaftsBlatt“</strong> und „<strong>Palmers E-Commerce Test“</strong> wurden <strong>mit Gold prämiert</strong>. Der <strong>„Layout-Test für Krone.at“</strong> holte <strong>in der Kategorie Navigation Silber</strong>.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c9738f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c9738f5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e5205c" data-id="2e5205c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7bfc3ae elementor-widget elementor-widget-heading" data-id="7bfc3ae" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Gold für WirtschaftsBlatt: Preis-Test auf der Abo-Übersichtsseite </h2> </div> </div> <div class="elementor-element elementor-element-43614e3 elementor-widget elementor-widget-text-editor" data-id="43614e3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Für das <a href="http://wirtschaftsblatt.at/">WirtschaftsBlatt</a> führte e-dialog einen Test auf der Abo-Übersichtsseite durch. Auf dieser Seite kann der User zwischen Online-, Digital-Paper oder Premium-Abo wählen. <strong>Das Ziel des Tests war die Steigerung der Abo-Verkäufe</strong>.</p><p>Hier wurde die psychologische Preis-Elastizität getestet: Welche Preise müssen die einzelnen Angebote haben, damit vornehmlich das Premium-Produkt gewählt wird.</p><p><strong>4.303 Visitors bestätigten die Testhypothese</strong>: Die Sieger Variante erreichte eine <strong>overall Steigerung von 35,19%</strong> im Vergleich zur Kontrollvariante und holte somit Gold in der Kategorie Offer Page.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3ae61f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3ae61f3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3597f17" data-id="3597f17" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-08791e0 elementor-widget elementor-widget-heading" data-id="08791e0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Gold für Palmers: Call-to-Action Test </h2> </div> </div> <div class="elementor-element elementor-element-3c39960 elementor-widget elementor-widget-text-editor" data-id="3c39960" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Den zweiten Sieg holte e-dialog in der Kategorie E-Commerce. <strong>Die Testing-Abteilung führte für den Wäsche-Riesen <a href="http://www.palmers.at/">Palmers</a> einen Call-to-Action-Test auf den Produkt- und Angebotsseiten durch</strong>. Das Ziel war die Erhöhung des Umsatzes. Nach Testing von 20 verschiedenen Varianten des Seitenlayouts gab es, mit einer Performance-Verbesserung von 150,95%, einen eindeutigen Sieger.</p><p>Im Detail wurden diese drei Elemente getestet: Warenkorb Button, Wunschliste-Button und ein spezieller „Vertrauensverstärker“ zur Senkung der Hemmschwelle.</p><p><strong>Die Ergebnisse:</strong> Durch einen <strong>größeren Warenkorb-Button</strong>, ergänzt durch ein <strong>Pfeil-Symbol</strong> und ein <strong>neues Wording</strong> wurde der User verstärkt dazu aufgefordert ein Produkt in den Warenkorb zu legen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5ea85e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5ea85e4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dafbb5" data-id="6dafbb5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-53177ac elementor-widget elementor-widget-heading" data-id="53177ac" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Silber für Krone.at: Layout-Test </h2> </div> </div> <div class="elementor-element elementor-element-1166925 elementor-widget elementor-widget-text-editor" data-id="1166925" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p class="popup clearfix"><strong>e-dialog gewann mit einem Conversion-Test für <a href="http://www.krone.at/">Krone.at</a> Silber in der Kategorie Navigation</strong>. Bei diesem komplexen Test wurde mittels Scorecards die beste Variante ermittelt. Die Testlaufzeit war dabei lediglich eine Stunde. Danach musste die Navigationsvariante mit der höchsten Engagement-Rate binnen Stunden ermittelt und fix implementiert werden.</p><p>Im Detail wurden eine Flap-Layer- und eine horizontale Navigationsstruktur überprüft. Die Score-Card enthielt knapp 30 verschiedene Metriken, wie zum Beispiel Verteilung der Klicks nach einzelnen Channels, Seitenaufrufe von Übersichts- bzw. Artikelseiten, Bounce-Rate, Seiten pro Besuch, Newsletter-Anmeldungen, etc.</p><p><strong>Das Ergebnis:</strong> Die Gewinner Variante performte um <strong>18% besser</strong> als die Kontrollvariante.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5459a3c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5459a3c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e156eb9" data-id="e156eb9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e01ad65 elementor-widget elementor-widget-heading" data-id="e01ad65" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Der Online Testing Award von WhichTestWon</h2> </div> </div> <div class="elementor-element elementor-element-a715f83 elementor-widget elementor-widget-text-editor" data-id="a715f83" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p class="popup clearfix"><strong>Jährlich vergibt in den USA eine unabhängige Jury</strong>, bestehend aus Testing-Experten und Fach-Journalisten, <strong>den internationalen Award</strong>. Unternehmen aus der ganzen Welt werden <strong>in den Kategorien E-Mail Marketing, E-Commerce Lösungen, Websites, Landing-Pages, Banner</strong> etc. bewertet.</p> </div> </div> <div class="elementor-element elementor-element-38aba87 elementor-widget elementor-widget-text-editor" data-id="38aba87" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><em>„Unser Sieg bestätigt die hohe Qualität in der Konzeptionierung und Umsetzung unserer Website-Optimierungen“</em> freut sich e-dialog Geschäftsführer Siegfried Stepke. <em>„Immer mehr Kunden nutzen unseren kontinuierlichen Optimierungs-Service und profitieren so durch laufende Effizienzsteigerungen. Gerade bei knapper werdenden Budgets ist dieser Hebel von höchster Bedeutung“</em>, erklärt Stepke.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2b98802 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2b98802" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1258e67" data-id="1258e67" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0006f87 elementor-widget elementor-widget-heading" data-id="0006f87" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Haben Sie Interesse an einer Conversion Optimierung? Kontaktieren Sie uns gerne unter <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-58444 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/consent-management/dma-entschlusselt-3-dinge-die-marketer-fur-die-nutzung-von-google-diensten-wissen-sollten/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-f717707" data-id="f717707" 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