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<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/at/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Datadriven Advertising News</span> <span class="arrow">></span> <span class="child">Meistgelesen: Unsere 5 Top-Artikel aus 2015</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-Highlights-2015-Mobile.jpg" data-rocket-location-hash="9941a70aab7e17eb95ab7ecb0506cd76" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Meistgelesen: Unsere 5 Top-Artikel aus 2015</h1><p class="author">von Sophie Kubec</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">12. Januar 2016</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Mehr als 40 Blogartikel haben wir im letzten Jahr veröffentlicht. Was waren die spannendsten Themen 2015? Welche Artikel haben die User am meisten interessiert? Wir haben unsere beliebtesten Artikel aus dem letzten Jahr nochmal für Sie zusammengefasst.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Datadriven Advertising News</div><p><p>Unsere Experten für alle datengetriebenen Kanäle und digitale Marketing-Strategien teilen Ihre Expertise auch gerne persönlich mit Ihnen - kontaktieren Sie uns!</p> </p><a href="/kontaktformular" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="b8a6864d3c0acecd6c6bffdecf379917" data-elementor-type="wp-post" data-elementor-id="25827" class="elementor elementor-25827" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-19cae0a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="19cae0a3" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-739fe432" data-id="739fe432" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-74a3cdb5 elementor-widget elementor-widget-heading" data-id="74a3cdb5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Unsere Top 5 im Countdown:</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d050c07 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d050c07" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5769bbe" data-id="5769bbe" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1074cce elementor-widget elementor-widget-image" data-id="1074cce" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="706" height="176" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20706%20176'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22977" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-5-EMM-Kennzahlen.jpg 706w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-5-EMM-Kennzahlen-300x75.jpg 300w" data-lazy-sizes="(max-width: 706px) 100vw, 706px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-5-EMM-Kennzahlen.jpg" /><noscript><img fetchpriority="high" decoding="async" width="706" height="176" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-5-EMM-Kennzahlen.jpg" class="attachment-large size-large wp-image-22977" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-5-EMM-Kennzahlen.jpg 706w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-5-EMM-Kennzahlen-300x75.jpg 300w" sizes="(max-width: 706px) 100vw, 706px" /></noscript> </div> </div> <div class="elementor-element elementor-element-94df080 elementor-widget elementor-widget-text-editor" data-id="94df080" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>#5</strong>: E-Mail Marketing ohne Analyse und Evaluierung der Ziele ist halbherzig. Was sind die wichtigsten Kennzahlen für Ihre Mailings und Newsletter? Wie können Sie diese verbessern? Wir geben einen Überblick über die <a href="https://e-dialog.group/blog/e-mail-marketing/die-4-wichtigsten-e-mail-marketing-kennzahlen-wie-sie-diese-verbessern/">wichtigsten KPIs im E-Mail Marketing</a>.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-81faa8b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="81faa8b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-491ffeb" data-id="491ffeb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ba04ce9 elementor-widget elementor-widget-image" data-id="ba04ce9" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="706" height="176" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20706%20176'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22978" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-4-Programmatic-Marketing.jpg 706w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-4-Programmatic-Marketing-300x75.jpg 300w" data-lazy-sizes="(max-width: 706px) 100vw, 706px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-4-Programmatic-Marketing.jpg" /><noscript><img decoding="async" width="706" height="176" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-4-Programmatic-Marketing.jpg" class="attachment-large size-large wp-image-22978" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-4-Programmatic-Marketing.jpg 706w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-4-Programmatic-Marketing-300x75.jpg 300w" sizes="(max-width: 706px) 100vw, 706px" /></noscript> </div> </div> <div class="elementor-element elementor-element-9cab37e elementor-widget elementor-widget-text-editor" data-id="9cab37e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>#4</strong>: Die richtigen Personen im richtigen Moment ansprechen – gezielte User-Ansprache statt Gießkanne. Programmatic ist mehr als ein Online Marketing Trend. Wir zeigen, wie mit dem nötigen Know-How und der richtigen Konzeption, Kontrolle und Optimierung <a href="https://e-dialog.group/blog/display/warum-programmatic-marketing-nur-funktioniert-wenn-mans-versteht/">Programmatic Marketing jede klassisch geplante Kampagne schlägt</a>.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4998ed4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4998ed4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5307f4" data-id="d5307f4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0f1b4f8 elementor-widget elementor-widget-image" data-id="0f1b4f8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="706" height="176" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20706%20176'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22979" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-3-CTR-Optimierung.jpg 706w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-3-CTR-Optimierung-300x75.jpg 300w" data-lazy-sizes="(max-width: 706px) 100vw, 706px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-3-CTR-Optimierung.jpg" /><noscript><img loading="lazy" decoding="async" width="706" height="176" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-3-CTR-Optimierung.jpg" class="attachment-large size-large wp-image-22979" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-3-CTR-Optimierung.jpg 706w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-3-CTR-Optimierung-300x75.jpg 300w" sizes="(max-width: 706px) 100vw, 706px" /></noscript> </div> </div> <div class="elementor-element elementor-element-4b6fcc9 elementor-widget elementor-widget-text-editor" data-id="4b6fcc9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>#3</strong>: Seit Ende 2014 haben bis dato wichtige Rankingfaktoren wie Backlinks für Google an Bedeutung verloren. Stattdessen ist nun Nutzerverhalten das wichtigste Kriterium, um eine hohe Platzierung in der organischen Suche zu erzielen. Unser Blogartikel erklärt, <a href="https://e-dialog.group/blog/seo/bessere-rankings-durch-google-ctr-optimierung/">was Sie beachten müssen, um bei Google besser zu ranken</a>.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a682f2b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a682f2b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7f7e39" data-id="f7f7e39" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-59031b8 elementor-widget elementor-widget-image" data-id="59031b8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="706" height="176" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20706%20176'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22980" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-2-LP-Optimierung.jpg 706w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-2-LP-Optimierung-300x75.jpg 300w" data-lazy-sizes="(max-width: 706px) 100vw, 706px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-2-LP-Optimierung.jpg" /><noscript><img loading="lazy" decoding="async" width="706" height="176" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-2-LP-Optimierung.jpg" class="attachment-large size-large wp-image-22980" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-2-LP-Optimierung.jpg 706w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-2-LP-Optimierung-300x75.jpg 300w" sizes="(max-width: 706px) 100vw, 706px" /></noscript> </div> </div> <div class="elementor-element elementor-element-38dba56 elementor-widget elementor-widget-text-editor" data-id="38dba56" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>#2</strong>: Landingpages sind die Landebahnen Ihrer potentiellen Kunden – der erste Eindruck ist hier entscheidend. Wir haben für Sie <a href="https://e-dialog.group/blog/conversion-optimierung/machen-sie-mit-landingpage-optimierung-mehr-user-zu-kunden/">7 Tipps für die optimale Landingpage</a> zusammengefasst und zeigen, auf welche Punkte Sie bei der Erstellung und Optimierung achten müssen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e75fcb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e75fcb5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f754429" data-id="f754429" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-297bf0c elementor-widget elementor-widget-image" data-id="297bf0c" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="706" height="176" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20706%20176'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22981" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-1-Mobile-Friendly-Google-Update.jpg 706w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-1-Mobile-Friendly-Google-Update-300x75.jpg 300w" data-lazy-sizes="(max-width: 706px) 100vw, 706px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-1-Mobile-Friendly-Google-Update.jpg" /><noscript><img loading="lazy" decoding="async" width="706" height="176" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-1-Mobile-Friendly-Google-Update.jpg" class="attachment-large size-large wp-image-22981" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-1-Mobile-Friendly-Google-Update.jpg 706w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Highlight-1-Mobile-Friendly-Google-Update-300x75.jpg 300w" sizes="(max-width: 706px) 100vw, 706px" /></noscript> </div> </div> <div class="elementor-element elementor-element-6494a37 elementor-widget elementor-widget-text-editor" data-id="6494a37" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>#1</strong>: Im April 2015 sorgte “Mobilegeddon”, das neue Algorithmus Update von Google, für viel Aufsehen. Websites ohne mobiler Ansicht drohten deutlich schlechtere Rankings. Im Vorfeld haben wir in unserem Blog die <a href="https://e-dialog.group/blog/seo/mobile-friendly-google-update-am-21-04-2015/">wichtigsten Fakten rund um das Google “Mobile Friendly” Update</a> gesammelt.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3e14eb2a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3e14eb2a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16a0e810" data-id="16a0e810" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-14a64484 elementor-widget elementor-widget-text-editor" data-id="14a64484" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auch 2016 halten wir Sie in unserem Blog über aktuelle Online Marketing News, Lösungen für Ihre Probleme, neue Tools & Features sowie Tipps & Tricks auf dem Laufenden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1ecbe49 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1ecbe49" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-526014e" data-id="526014e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f2045c0 elementor-widget elementor-widget-text-editor" data-id="f2045c0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>In unserem Newsletter informieren wir Sie regelmäßig über neue Artikel, so bleiben Sie immer Up-to-date! <a href="https://e-dialog.group/newsletter/">Registrieren Sie sich noch heute</a>.</h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-58444 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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