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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Creativity</span> <span class="arrow">></span> <span class="child">Clicktags in HTML-Werbemittel implementieren</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/clicktag_image.jpg" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>Clicktags in HTML-Werbemittel implementieren</h1><p class="author">von Qin Lin</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">28. Februar 2020</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>„Das Clicktag fehlt“, „Das Clicktag ist falsch – das Banner wurde abgelehnt“ – Sind Sie frustriert, dass Ihr schön animiertes HTML-Banner nicht ausgespielt wird, nur weil ein bestimmtes „Clicktag“ nicht passt? Dann kann Ihnen dieser Beitrag weiterhelfen!</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Creativity</div><p><p>Wir verbinden kreative Umsetzung mit datengetriebener Expertise, um für Ihre Kampagne herausragende Ergebnisse zu erzielen.</p> </p><a href="/ch/bessere-kampagnen/#creativity" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="40880" class="elementor elementor-40880 elementor-27422" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-c313364 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c313364" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c6cfa2" data-id="8c6cfa2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-93f9e3a elementor-widget elementor-widget-heading" data-id="93f9e3a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was ist ein Clicktag?</h2> </div> </div> <div class="elementor-element elementor-element-7aac084 elementor-widget elementor-widget-text-editor" data-id="7aac084" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Wo lande ich, wenn ich auf ein Banner geklickt habe? Das definiert das Clicktag, eine im Code implementierte Variable, die die Landingpage-URL des Werbemittels beinhaltet. Wenn ein Banner nicht klickbar ist, können die Erfolge schlecht gemessen werden. Das Clicktag dient also vor allem dem Kampagnen-Tracking und sollte nicht hartkodiert sein.</span></p> </div> </div> <div class="elementor-element elementor-element-2633359 elementor-widget elementor-widget-image" data-id="2633359" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="800" height="540" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20540'%3E%3C/svg%3E" class="attachment-large size-large wp-image-29996" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2020/02/clicktag_screen.png 963w, https://e-dialog.group/wp-content/uploads/2020/02/clicktag_screen-300x202.png 300w, https://e-dialog.group/wp-content/uploads/2020/02/clicktag_screen-768x518.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2020/02/clicktag_screen.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="540" src="https://e-dialog.group/wp-content/uploads/2020/02/clicktag_screen.png" class="attachment-large size-large wp-image-29996" alt="" srcset="https://e-dialog.group/wp-content/uploads/2020/02/clicktag_screen.png 963w, https://e-dialog.group/wp-content/uploads/2020/02/clicktag_screen-300x202.png 300w, https://e-dialog.group/wp-content/uploads/2020/02/clicktag_screen-768x518.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Wie ein Code-Schnipsel für Clicktag aussehen kann</figcaption> </figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bfb1600 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bfb1600" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9187a88" data-id="9187a88" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6e8fd0c elementor-widget elementor-widget-heading" data-id="6e8fd0c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wie baue ich ein Clicktag ein?</h2> </div> </div> <div class="elementor-element elementor-element-debefb2 elementor-widget elementor-widget-text-editor" data-id="debefb2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Wie so oft müssen Sie zuerst die Frage klären, wie bzw. wo Ihr Werbemittel ausgespielt wird. Für welche Plattform? Welcher Publisher? Denn leider gibt es keine Lösung für alles. </span></p><p><span style="font-weight: 400;">Klassische Kampagnenbuchung verlangt oft den </span><b>iab Standard</b><span style="font-weight: 400;">, wohingegen Plattformen für Programmatic Marketing wie <em>Display & Video 360</em> andere Richtlinien vorschreiben. Verlangen Sie in dem Fall nach einer genauen technischen Spezifikation, um unnötigen Aufwand zu vermeiden!</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4457fd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4457fd6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bccd18" data-id="7bccd18" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3587691 elementor-widget elementor-widget-heading" data-id="3587691" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Copy + Paste ist hier der Trick</h2> </div> </div> <div class="elementor-element elementor-element-2eeaef9 elementor-widget elementor-widget-text-editor" data-id="2eeaef9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Anbei finden Sie einige Implementierung Guides mit Links zu der jeweiligen Dokumentation (ja, es ist schon alles da). Einfach die veröffentlichte HTML-Datei aufmachen und die Code-Schnipsel <strong>zwischen die richtigen Tags</strong> einfügen: </span></p><ul><li style="list-style-type: none;"><ul><li style="font-weight: 400;"><a href="https://www.iab-austria.at/wp-content/uploads/sites/20/2020/07/2016-IAB-HTML5-Richtlinie-2_0_Release-Feb-2016.pdf"><b>iab Standard </b></a><span style="font-weight: 400;">(für z.B. ORF, Kurier, der Standard…)</span></li><li style="font-weight: 400;"><b>Google Ad</b> <span style="font-weight: 400;"><br /></span><span style="font-weight: 400;">kein Clicktag notwendig; nach der Default-Einstellung ist die gesamte Fläche klickbar und die Landingpage wird im Tool eingestellt. Hier die <a href="https://support.google.com/google-ads/answer/1722096?hl=de">Voraussetzungen</a> zum Nachlesen.</span></li><li style="font-weight: 400;"><a href="https://support.google.com/displayvideo/answer/7128959?hl=de"><b>Google Campaign Manager, Display & Video 360</b></a></li><li style="font-weight: 400;"><a href="https://support.google.com/richmedia/answer/2672517?hl=de"><b>Google Studio</b></a></li><li style="font-weight: 400;"><a href="https://support.adform.com/documentation/build-html5-banners/html5-banner-specifications/adding-clicktag-variables/"><b>Adform</b></a></li><li style="font-weight: 400;"><a href="https://docs.xandr.com/bundle/industry-reference/page/use-iab-s-html5-clicktag-standard-on-xandr.html"><b>Xandr (AppNexus)</b></a></li></ul></li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-87b32a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="87b32a4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-841e210" data-id="841e210" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9f6bb5c elementor-widget elementor-widget-heading" data-id="9f6bb5c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Testen</h2> </div> </div> <div class="elementor-element elementor-element-d4e8103 elementor-widget elementor-widget-text-editor" data-id="d4e8103" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie können Sie feststellen, ob ein Clicktag richtig eingebaut wurde? Auch hier unterscheidet sich die Art der Überprüfung, je nachdem welches Clicktag angewandt wurde.</p><p>Für die Google Welt gibt es eigene Seiten zum Validieren der Werbemittel:<br /><strong><a href="https://h5validator.appspot.com/adwords/asset">Google Ad</a></strong><br /><strong><a href="https://h5validator.appspot.com/dcm/asset">Google Campaign Manager & Display & Video 360</a></strong></p><p>Werbemittel mit einem<strong> Clicktag nach dem iab-Standard</strong> kann auf einen einfachen Weg im Browser überprüft werden:</p><ol><li>die index.html-Datei in einem Browser öffnen</li><li>in der Adresszeile hinter die URL folgende Zeichen einfügen “?clicktag=https://e-dialog.group”</li><li>anschließend auf ENTER klicken, damit sollte sich die Seite neu aktualisieren, ohne merkbare Änderung auf der Oberfläche</li><li>Wenn Sie jetzt auf das Banner klicken, sollten Sie auf die e-dialog Seite weitergeleitet werden. So haben Sie festgestellt, ob das Clicktag richtig eingebaut wurde.</li></ol> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-96d334a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="96d334a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0182a8" data-id="c0182a8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f4cd4ab elementor-widget elementor-widget-heading" data-id="f4cd4ab" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Last but not least</h2> </div> </div> <div class="elementor-element elementor-element-8369077 elementor-widget elementor-widget-text-editor" data-id="8369077" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Es ist wichtig, wo das Werbemittel gehostet ist! Wenn Sie z.B. ein Banner für Kurier bauen, der Deal jedoch über Display & Video 360 läuft und das Banner dort hochgeladen wird, müssen Sie das Clicktag nicht nach dem iab Standard, sondern den Richtlinien von Google einbauen. </p> </div> </div> <div class="elementor-element elementor-element-37bbcd7 elementor-widget elementor-widget-text-editor" data-id="37bbcd7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Haben Sie noch weitere Fragen? Wir <a href="https://e-dialog.group/kontakt/">beraten</a> Sie gerne in Planung und Erstellung digitaler Werbemittel! </p> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-58781 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/creativity-ch/programmatic-audio-ads-geheimwaffe-fur-ihre-marketingstrategie/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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