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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category"></span> <span class="arrow">></span> <span class="child">e-dialog holt Gold beim "Online Testing Award 2012"</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/Palmers1.jpg" data-rocket-location-hash="ae2851303c431e215cf1f0d170237443" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>e-dialog holt Gold beim "Online Testing Award 2012"</h1><p class="author">von Vanessa Toth</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">20. März 2012</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> < 1</span> <span class="rt-label rt-postfix">Minute</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Beim Online Testing Award 2012 wurde die Optimierung der Dessous-Kategorieseite von Palmers von einer Jury mit Gold ausgezeichnet. </p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title"></div><p></p></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="714bc556858b4fdefb142dcd23da33e3" data-elementor-type="wp-post" data-elementor-id="41483" class="elementor elementor-41483 elementor-25808" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5f6ca7d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5f6ca7d5" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-359a14c8" data-id="359a14c8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c98dc33 elementor-widget elementor-widget-text-editor" data-id="c98dc33" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit dem Ziel mehr Bestellungen zu generieren, <strong>optimierten wir die Dessous-Kategorieseite von <a href="http://www.palmers.at/">Palmers</a></strong>. Das Ergebnis und das Test-Konzept wurden jetzt von einer internationalen Jury mit einer Auszeichnung in Gold beim „Online Testing Award 2012“ in der Kategorie “E-Commerce Category Page Test” prämiert.</p> </div> </div> <div class="elementor-element elementor-element-3707ff3 elementor-widget elementor-widget-text-editor" data-id="3707ff3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In der ersten Phase eines mehrstufigen Testverfahrens, wurde die Ansicht der bestehenden Dessous-Seite analysiert. Die Kontrollvariante enthielt 10 Artikel je Produkt-Übersichtseite. Es wurden zwei Alternativ-Varianten mit mehr Artikeln und unterschiedlicher Sortierreihenfolge entworfen und im Live-Betrieb mit spezieller Software getestet. Das <strong>Ziel dieser Conversion-Optimierung war, mehr Erfolg aus bestehendem Traffic und Kampagnen zu holen</strong>.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c6a6a02 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c6a6a02" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fdcbea" data-id="6fdcbea" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-194b4d6 elementor-widget elementor-widget-heading" data-id="194b4d6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Signifikantes Ergebnis</h2> </div> </div> <div class="elementor-element elementor-element-e03e352 elementor-widget elementor-widget-text-editor" data-id="e03e352" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im Beobachtungszeitraum kamen 4.484 Visitors auf die Palmers-Website die anhand ihrer Klicks und ihrer Bestellung analysiert wurden. Die Ergebnisse können sich sehen lassen: Die Sieger-Variante <strong>erzielte eine um 35% höhere Bestellrate</strong>.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2130192 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2130192" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d03e540" data-id="d03e540" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-64a9892 elementor-widget elementor-widget-heading" data-id="64a9892" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Der Online Testing Award von WhichTestWon</h2> </div> </div> <div class="elementor-element elementor-element-2da6133 elementor-widget elementor-widget-text-editor" data-id="2da6133" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In den USA vergibt jährlich eine unabhängige Jury, bestehend aus Testing-Experten und Fach-Journalisten, den internationalen Award. Unternehmen aus der ganzen Welt werden in den Kategorien Banner, E-Commerce Lösungen, Copywriting, Websites, Landing-Pages, Lead-Generation etc. bewertet.</p> </div> </div> <div class="elementor-element elementor-element-82c646d elementor-widget elementor-widget-text-editor" data-id="82c646d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><em>„Unser Sieg bestätigt die hohe Qualität in der Kundenbetreuung, Konzeptionierung und Umsetzung unserer Website-Optimierungen“</em> so Siegfried Stepke über den <em>„weitgereisten Preis, bei dem wir sogar Dell auf Platz zwei verweisen konnten.“</em></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-355e084e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="355e084e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30ee505" data-id="30ee505" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7a189be3 elementor-widget elementor-widget-heading" data-id="7a189be3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Falls Sie Interesse an Conversion Optimierung haben, kontaktieren Sie uns: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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